Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Bill Hartzer

JANUARY 23, 2024

Munch’s annual state of short-form video 2024 report has just unveiled a surprising twist in the video content distribution preferences of businesses. Diving into Munch’s Video Insights Munch, a powerhouse AI-powered automation platform, has pulled back the curtain on the state of short-form videos in 2024.

Report 94

Report Platform Video Film 94

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Streamline your reporting Most Facebook publishing tools give you access to your posts’ analytics, which provides you with key data for metrics like reach, engagement rate, and more. Sign up for a free 30-day trial today!

Publishing 95

Publishing Tools Brands Facebook 95

Keyhole.co

DECEMBER 15, 2023

So, running engaging campaigns can be daunting. But with an extensive online presence, many big brands convert their online reach into actionable engagement. Top 7 Mentionlytics alternatives for 2024 Let’s look at some social media monitoring tools you can use as alternatives to Mentionlytics.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. The tool helps you manage your social media accounts with the help of market insights. Top 7 Mention alternatives for 2024 Here is a list of social monitoring platforms that work as great alternatives to Mention.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Keyhole.co

FEBRUARY 9, 2024

Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 104

Influencer Marketing Collaboration ROI 104

Ignite Social Media

APRIL 1, 2024

Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. Liquid Death’s edgy name, mockery of mainstream marketing, and heavy metal aesthetic cultivated a distinct anti-establishment vibe targeted at younger consumers.

Social Media 91

Social Media Marketing Proposal Case Study 91

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. As one of a company’s content marketing managers, it can be easy to let such tasks fall through the cracks. This targeted approach helps improve the quality and relevance of your content, leading to higher engagement rates.

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. But how did they hit the marketing bullseye with their social handles? Such marketing leverages the audience’s desire for out-of-the-box experiences and becoming a part of something bigger.

Communities 59

Communities Social Media Strategy UGC 59

Keyhole.co

DECEMBER 19, 2023

Consistent engagement One of the secrets to Instagram success is maintaining a consistent presence. By scheduling your posts, you can ensure a regular flow of content that keeps your followers engaged. On further scrolling, you’ll also find their top hashtags by engagement, the optimal number of hashtags, and average engagement by day.

Instagram 59

Instagram How To Hashtag Publishing 59

Sprout Social

APRIL 3, 2024

Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. In our Q1 2024 Pulse Survey, Sprout reached out to over 2,000 consumers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future.

Fashion 94

Fashion Influencer Ensembli Instagram 94

Oktopost

MARCH 26, 2024

Through direct engagement, your brand can quickly answer queries, tailor communications, and create personalized experiences that genuinely resonate with your audience. You can assign the conversations to relevant team members in your organization and engage with the personal profiles that sent you messages without leaving Oktopost.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Oktopost

JULY 4, 2022

You can still use Social Studio until either the end of your contract date, or November 18th, 2024 , when the product is slated for retirement. However, after November 18th, 2024, you’ll no longer be able to access Social Studio at all. ? As a B2B marketer, you need to be able to tie your social efforts to revenue generation.

B2B 131

B2B Social Media Management Metrics Social Media 131

Keyhole.co

MARCH 6, 2024

I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). Most people already know how to check engagement metrics like comments, likes, dislikes, shares, etc. But there’s even more to it.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Tweaklibrary

JANUARY 19, 2024

These auto dialer programs are commonly used in outreach, marketing, customer contact centers, and sales call centers. Why should you consider using these automatic dialer software in 2024? Nextiva Nextiva is a phenomenal business communication platform that provides a wide array of calling and collaboration tools.

Software 11

Software Products Notification Applications 11

Tweaklibrary

JANUARY 21, 2024

As 2024 draws close, this article will delve into the best ERP software. Enhanced Cooperation Within the Team Thanks to the Enterprise Resource Planning software’s centralized database, all departments can collaborate, providing real-time access to the most up-to-date, accurate, and genuine data. Managing a marketing campaign.

Software 11

Software Module Microsoft System 11

Buffer Social

JANUARY 18, 2024

I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market. In a nutshell, I want to generate engagement and grow my audience — could LinkedIn Premium help with that, too? It just might. Is there a workaround for non-premium users? 

LinkedIn 88

LinkedIn Review Badge Analytics 88

Keyhole.co

JANUARY 17, 2024

Social listening provides insights into how your brand compares with competitors, identifies growth market trends , and uncovers opportunities to differentiate and improve. You can refine your marketing strategies by evaluating the success and impact of ongoing campaigns.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

FEBRUARY 5, 2024

The 2024 theme is African Americans and the Arts in the US. Recognizing Black History Month means brands need to go beyond marketing messages that preach solidarity but offer little action. And Gen Z is more multicultural than ever,” says Jayde Powell , content creator, marketing strategist and host of #CreatorTeaTalk.

Social Media 109

Social Media Authentication Communities Campaign 109

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Tools 99

Tools HootSuite Price Marketing 99

Sprout Social

FEBRUARY 22, 2022

Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. Social shopping centralizes a consumer’s touch points with a brand all in one place, from discovery and engagement to actual purchasing. There’s no time like the present to reach consumers through social media.

Platform 105

Platform Tips Buy Instagram 105

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. They want a personalized interaction that’s authentic and engaged.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Keyhole.co

FEBRUARY 5, 2024

It saw an incredible 22% increase in engagement in 2022 and now has 900 million members, making it the perfect place to cultivate your personal brand. What are you trying to achieve with your LinkedIn profile – investment in your business, collaborations, or customers for existing products and services?

LinkedIn 52

LinkedIn How To Privacy URL 52

Hootsuite

JANUARY 2, 2024

We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024. Engagement rate: How many people engage with your content vs. how many people see it. Fortunately, we’ve got a whole blog post on finding your target market that can point you in the right direction. of the world’s population.

Social Media 105

Social Media Strategy HootSuite Hubspot 105

Convince & Convert

JANUARY 3, 2024

The impact of AI is top of mind for marketers. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries.

B2B 140

B2B Research Influencer Marketing 140

Convince & Convert

NOVEMBER 8, 2023

SEO is one of the youngest marketing disciplines out there, and it’s also incredibly fast-paced. Generative AI entering the marketing scenes at the end of 2023 made things change even faster for our industry. Generative AI entering the marketing scenes at the end of 2023 made things change even faster for our industry.

SEO 78

SEO Trends Content Collaboration 78

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. Big audiences and high engagement rates don’t guarantee success.

ROI 102

ROI Analytics Influencer Campaign 102

Keyhole.co

DECEMBER 12, 2023

Brand 24: A brief review Brand24 allows you to monitor and analyze online conversations and engage in discussions relevant to your brand. Top 7 Brand24 Alternatives For 2024 Here are some of the best Brand24 alternatives worth your attention: 1. You can collaborate with your team for content planning on this nifty social media tool.

Sentiment 52

Sentiment HootSuite Price Analysis 52

Sprout Social

OCTOBER 30, 2023

Yet, only 8% of social marketers believe themselves to be leaders in customer care on social. Now is the time to reflect on how much time your brand spends on customer relationship marketing, and how teams can work together to improve this function at your organization. What is customer relationship marketing?

Social Media 121

Social Media Marketing Loyalty Collaboration 121

Keyhole.co

DECEMBER 18, 2023

But as you scale these efforts, you will also need a reliable social media marketing tool. It lets you handle your marketing activities across multiple social media platforms seamlessly. Top 7 Rival IQ alternatives for 2024 Here are some of the best Rival IQ alternatives you can look into: 1. Let’s get into it!

Price 52

Price Hashtag Analysis Sentiment 52

Hootsuite

OCTOBER 30, 2023

Free 30-Day Trial 14 best social media calendar tools for 2024 There are a lot of options out there to help get your social media calendar under control. It’s a full-featured tool designed for marketing and advertising teams that run campaigns both on and off social media. 1 Social Media Tool Create.

Organization 98

Organization Social Media Tools HootSuite 98

Sprout Social

FEBRUARY 29, 2024

When marketing your brand on TikTok, you want to maximize your potential reach and overall performance. TikTok analytics tools give you more complete insight into the effectiveness of your marketing strategy. TikTok analytics tools give you more complete insight into the effectiveness of your marketing strategy.

Analytics 97

Analytics Tools Strategy Price 97

Sprout Social

NOVEMBER 21, 2023

And there’s no sweeter harmony than what’s created through collaboration between customer service and marketing. The collaboration between our departments is vital for the business,” says Pessoa. Grounding marketing strategies in customer feedback elevates initiatives big and small. Looking for proof?

Tips 96

Tips Collaboration Marketing Team 96

Sprout Social

DECEMBER 20, 2023

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. The takeaway?

HootSuite 108

HootSuite Brands Price Collaboration 108

Sprout Social

DECEMBER 19, 2023

Social media marketing professionals aren’t ninjas, gurus or wizards—but they’re also more than just managers. As the marketing landscape continues to shift, it’s increasingly clear that social is a team effort. It can have real, tangible impacts on consumer expectations, market share and of course, marketing careers.

Social Media 103

Social Media Social Media Management Influencer Team 103