Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Ignite Social Media

FEBRUARY 26, 2024

We’ve been doing nothing but social media marketing for brands since 2007. And with every social media year feeling like 7 human years (or something like that), we’ve been at this a really long time. Are you a social media marketing O.G.?

Flash Mob 157

Flash Mob Social Media Marketing Meme 157

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. How do you define Impressions in social media?

Social Media 124

Social Media CPA CPM CPC 124

Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. What are people saying about your brand when discussing CRM systems on social media? Rand Fishkin.

Trends 72

Trends Marketing Wikipedia Survey 72

The Realtime Report

FEBRUARY 15, 2024

Edutainment Takes Centre Stage: The Rising Trend from CES 2024 and Its Impact on Social SEO By Kait Shiels CES never fails to infuse the new year with excitement as it unveils technological innovations and trends poised to power 2024. But how does this translate into social media?

SEO 103

SEO Trends Education Embedding 103

Ignite Social Media

APRIL 1, 2024

Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. You have to shatter conventions and create a cohesive brand identity that truly stands out. The full conversation is above.

Social Media 91

Social Media Marketing Proposal Case Study 91

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. right now).

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Publishing 97

Publishing Tools Brands Facebook 97

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 100

Metrics Influencer Marketing Survey 100

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. Unfortunately, this trend is forecasted to continue as we move into 2024.

Marketing 62

Marketing Survey Skills How To 62

Hootsuite

MARCH 1, 2024

So it’s no wonder that brands, organizations, and individuals quickly started looking for a way to schedule Threads instead of wearing their thumbs out posting on-the-fly. In fact, as a Meta Business Partner, Hootsuite is one of the first social media management apps to offer this functionality — and it’s super easy to use.

Instagram 107

Instagram HootSuite How To Social Media Management 107

Ignite Social Media

MARCH 18, 2024

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. Their social media presence is truly in a league of its own. So how have they built such a commanding social media empire? With over 5.4

Social Media 96

Social Media Marketing Nielsen Resources 96

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. This trend is expected to continue into 2024. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. This is because brands are now prioritizing return on investment (ROI).

Metrics 52

Metrics Influencer Sentiment ROI 52

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program. Watch the video below.

Influencer 101

Influencer Retail Marketing Discount 101

Hootsuite

APRIL 17, 2024

Read on for the low-down on the Threads algorithm, and everything you need to know to harness its raw power for your brand. Other social media platforms like Instagram and Facebook have their own algorithms, too.) Gather those details, explore our guide to defining your target market , and you’ll be ready to Thread.

HootSuite 82

HootSuite Feed Feedly Instagram 82

Bill Hartzer

JANUARY 23, 2024

Munch’s annual state of short-form video 2024 report has just unveiled a surprising twist in the video content distribution preferences of businesses. Diving into Munch’s Video Insights Munch, a powerhouse AI-powered automation platform, has pulled back the curtain on the state of short-form videos in 2024.

Report 95

Report Platform Video Film 95

Ignite Social Media

MARCH 4, 2024

You may have seen some buzz around something called “deinfluencing” and wondered what impact this emerging trend could have on influencer marketing strategies. And do brands using influencers need to worry? And they increasingly demand more thoughtful consumption from both brands and influencers. Why the fatigue from followers?

Trends 96

Trends Brands Fashion Influencer 96

Sprout Social

JANUARY 24, 2024

It’s a top spot for generating leads and getting your brand seen. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. But how do you find the right ones for your brand? LinkedIn is more than just a networking site.

Hashtag 114

Hashtag LinkedIn Trends Analytics 114

Ignite Social Media

JANUARY 30, 2024

Cary, NC – January 30, 2024 – Ignite Social Media, a pioneer in the social media marketing space, today announced the launch of its latest ebook, “Social Media & AI: An In-Depth Analysis.”

eBook 91

eBook Analysis Social Media Press Release 91

Sprout Social

FEBRUARY 7, 2024

In this article, we’ll provide an overview of the TikTok promotion advertising tool, review the pros and cons and guide you on leveraging it in your TikTok marketing strategy. It’s also a helpful tool for brands who want to amplify a successful organic post with minimal time or financial investment. What is TikTok promotion?

Overview 118

Overview Campaign Cost Organization 118

Ignite Social Media

FEBRUARY 13, 2024

The 2024 Super Bowl ads fell flat when it came to social media integration, a stark contrast from previous years where brands led real-time conversations and engagement on platforms like Twitter and Instagram. So why did brands miss the mark on social this year?

Analysis 157

Analysis Hashtag Sports eBook 157

Keyhole.co

DECEMBER 15, 2023

You still need to carve a memorable niche among audiences, particularly on social media platforms. But with an extensive online presence, many big brands convert their online reach into actionable engagement. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 120

Patterns Sentiment Analysis Proposal 120

Keyhole.co

DECEMBER 13, 2023

Managing your brand’s online presence and reach can be a challenging task. Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

MARCH 24, 2024

In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers.

Communities 59

Communities Social Media Strategy UGC 59

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. How can this brand make their lives better?”

Trends 144

Trends Brands Airlines Energy 144

Keyhole.co

FEBRUARY 9, 2024

As of late 2023, Facebook is the most widely used social media platform in the world. Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing?

Strategy 52

Strategy Facebook Marketing Groups 52

Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024.

Trends 69

Trends B2B LinkedIn Training 69

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

MARCH 15, 2024

And YouTubers have consistently built full-blown brands, media careers and product lines. And this speaks to the power of YouTube influencer marketing and sponsored content for brands. These creators’ personal brands are recognizable among their audiences and businesses. Published on 1.

YouTube 105

YouTube Influencer Meme Review 105

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Consumers want to feel like your brand is speaking directly to them, addressing their unique preferences and needs. And not just respond.

Social Media 124

Social Media Sentiment Data Team 124

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. This not only gets you more exposure, but also positions your brand as relevant and up-to-date. Let’s dig in.

Hashtag 90

Hashtag Instagram Engagement Brands 90

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52