How social media network fragmentation will impact your 2024 strategy
Sprout Social
JANUARY 29, 2024
When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. Retailers go all-in on Instagram and TikTok.
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