Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. heyeaslo Getting back to Notion in 2024? your influencer’s.

Influencer 106

Influencer Marketing Collaboration ROI 106

Convince & Convert

NOVEMBER 16, 2023

You’ll better understand why resonance is such a major focus of B2B content marketing once we address one of the largest variables in our lifetime: Artificial intelligence. Shout-out to the C&C team who stopped by our booth [aka The Space Bar] during our Wednesday happy hour!) But that will come in 2024.

Content 78

Content Marketing B2B SEO 78

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Understand your business goals The first step is to understand how your marketing plan, strategies and teams ultimately support the business plan.

ROI 96

ROI Cost B2B Organization 96

Ignite Social Media

JULY 27, 2020

In this post, we will cover the key benefits of implementing this tag that includes insight into rich audience data, creating important target audiences essential for campaign effectiveness, and the ability to track and analyze key conversions associated with your campaigns that would not be available otherwise.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Sprout Social

FEBRUARY 5, 2024

The 2024 theme is African Americans and the Arts in the US. The importance of viewing DEI as a best practice is reflected in a McKinsey & Company report , where executive teams with more diversity by gender and ethnic representation are more likely to outperform financially.

Social Media 111

Social Media Authentication Communities Campaign 111

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best.

Strategy 52

Strategy Twitter Tips Marketing 52

Oktopost

APRIL 2, 2020

billion (USD) by 2024. Good social media reporting helps cut through the clutter and puts the value front and center–something that is invaluable in B2B marketing, especially. Especially, when social media analytics for B2B is something we excel in, if you don’t mind us tooting our own horn a bit. Dash This .

Report 126

Report Social Media Tools ROI 126

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. It is limited by historical data and predictive variables, which can make the suggestions obsolete by the time you put them to use for a campaign.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles.

B2B 140

B2B Research Influencer Marketing 140

Webbiquity SMM

MARCH 19, 2024

Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms. For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform.

B2B 170

B2B Company Instagram Cost 170

Oktopost

APRIL 10, 2024

However, not every marketing team has the time and resources to execute an end-to-end, fully optimized LinkedIn strategy. LinkedIn marketing agencies can take some of this responsibility for you – from helping with targeted content creation and managing paid ad campaigns to monitoring key performance metrics.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Sprout Social

DECEMBER 20, 2023

Teams who don’t have tools with up-to-speed AI features are already falling behind. A social team can only be as agile as their techstack enables them to be. Here are some key areas to look for when researching a new tools for your team. On the other, your team needs to receive quality customer support too. The takeaway?

HootSuite 111

HootSuite Brands Price Collaboration 111

Keyhole.co

DECEMBER 14, 2023

Of course, as you scale, running social media campaigns and handling multiple channels manually becomes unfeasible. It also lets you get an insight into what they think of your social media campaigns and adjust your approach according to changing trends. However, Awario doesn’t support LinkedIn. Let’s take a look!

Price 52

Price Hashtag Metrics Analytics 52

Hootsuite

JANUARY 23, 2024

Especially those focused on B2B sales. Creating your content in batches allows you to: Star focused on the themes central to your marketing strategy and goals, streamline campaigns, and get feedback on post drafts from team members and stakeholders. And LinkedIn is the top platform for B2B marketers worldwide.

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. And you don’t necessarily need all this within your team. A good studio will employ a team of creative and technical professionals with the skills to create original, high-quality content to your specifications.

Content 62

Content B2B Case Study Price 62

Hootsuite

DECEMBER 9, 2020

How are B2B organizations connecting their sales team to prospects without events and conferences? Based on trending conversations in search and social channels, the team worked with Hootsuite to develop a social advertising strategy. Source: Instagram. Source: Instagram.

Questions 142

Questions Social Media Strategy Survey 142

Hootsuite

NOVEMBER 30, 2023

All of this can help bridge the sometimes difficult gap between marketing and sales, making both teams more effective. A content marketing tool is any tool that allows content teams to improve, simplify, or better manage their marketing work. 10 best content marketing tools for 2024 1. What is a content marketing tool?

Tools 104

Tools Content HootSuite Marketing 104

Sprout Social

APRIL 6, 2023

Connecting the right support team for a specific issue. By deriving intent from the messages exchanged with customers and qualified leads, chatbots can automatically send customers down the appropriate path whether that’s getting support or speaking with the sales team. Resolving a complaint or problem.

Marketing 81

Marketing Airlines Conversation Team 81