Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. Keyhole’s platform offers real-time monitoring capabilities, providing content marketing managers with instant insight into ongoing campaigns. Let’s explore some key video performance metrics on LinkedIn.

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Oktopost

JULY 4, 2022

You can still use Social Studio until either the end of your contract date, or November 18th, 2024 , when the product is slated for retirement. However, after November 18th, 2024, you’ll no longer be able to access Social Studio at all. ? But B2B companies need to go deeper. What does End-of-Life Mean for Social Studio?

B2B 131

B2B Social Media Management Metrics Social Media 131

Oktopost

MARCH 26, 2024

It’s 2024, and if you’re not on the social selling bandwagon yet it’s time to get on board–or your competitors most certainly will. An Influenced Opportunity Report is a crucial tool for B2B organizations seeking to understand the tangible impact of their social media efforts on their sales pipeline.

Influencer 62

Influencer Report B2B ROI 62

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. heyeaslo Getting back to Notion in 2024? your influencer’s.

Influencer 106

Influencer Marketing Collaboration ROI 106

Convince & Convert

NOVEMBER 16, 2023

You’ll better understand why resonance is such a major focus of B2B content marketing once we address one of the largest variables in our lifetime: Artificial intelligence. NetLine worked with TopRank for an influencer campaign earlier this year as we launched INTENTIVE , B2B’s first and only buyer-level intent platform.

Content 78

Content Marketing B2B SEO 78

Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Ignite Social Media

JULY 27, 2020

In this post, we will cover the key benefits of implementing this tag that includes insight into rich audience data, creating important target audiences essential for campaign effectiveness, and the ability to track and analyze key conversions associated with your campaigns that would not be available otherwise.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. According to Sprout Social Listening data from January 13 to February 12, 2024, Chewy has an impressive positive sentiment rate of 77%. Talk like a human.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. For example, say one of your goals is to enter the APAC market by 2024. The role of chief marketing officer (CMO) is changing dramatically.

ROI 96

ROI Cost B2B Organization 96

Sprout Social

FEBRUARY 5, 2024

The 2024 theme is African Americans and the Arts in the US. As brands make plans to celebrate diverse communities through Black History Month and others, it’s important that they approach their campaigns with authenticity, empathy and cultural intelligence,” says Blackburn. She mentions an example that happened on February 1st, 2024.

Social Media 111

Social Media Authentication Communities Campaign 111

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles.

B2B 140

B2B Research Influencer Marketing 140

Webbiquity SMM

MARCH 19, 2024

Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms. For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform.

B2B 170

B2B Company Instagram Cost 170

Oktopost

APRIL 2, 2020

billion (USD) by 2024. Good social media reporting helps cut through the clutter and puts the value front and center–something that is invaluable in B2B marketing, especially. Especially, when social media analytics for B2B is something we excel in, if you don’t mind us tooting our own horn a bit. Socialinsider .

Report 126

Report Social Media Tools ROI 126

Oktopost

APRIL 10, 2024

LinkedIn marketing agencies can take some of this responsibility for you – from helping with targeted content creation and managing paid ad campaigns to monitoring key performance metrics. LinkedIn marketing agencies will help you understand and utilize this data to measure marketing success and maximize your campaigns.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Sprout Social

JANUARY 9, 2024

It is limited by historical data and predictive variables, which can make the suggestions obsolete by the time you put them to use for a campaign. AI enables you to analyze data in real-time by computing the change in variables as they happen so businesses can monitor and pivot campaign strategies promptly.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

JANUARY 23, 2024

As a bonus, we even share a list of the most popular Facebook hashtags in 2024. Think of separate hashtag campaigns for different goals such as brand awareness, event promotion and so on. This makes it easier for your audience to engage with the campaign no matter which platform they’re using. million #b2b – 3.7

Hashtag 120

Hashtag Facebook Fashion Trends 120

Keyhole.co

DECEMBER 14, 2023

Of course, as you scale, running social media campaigns and handling multiple channels manually becomes unfeasible. It also lets you get an insight into what they think of your social media campaigns and adjust your approach according to changing trends. However, Awario doesn’t support LinkedIn. Let’s take a look!

Price 52

Price Hashtag Metrics Analytics 52

Sprout Social

DECEMBER 20, 2023

Features like the campaign planner and tags take the guesswork out of reporting on content and campaign success. Discover authentic and impactful creators to partner with, and use Tagger to manage your relationships, contracts, campaigns and more in one centralized platform. Source: Buffer) 4.

HootSuite 111

HootSuite Brands Price Collaboration 111

Hootsuite

JANUARY 23, 2024

Especially those focused on B2B sales. Creating your content in batches allows you to: Star focused on the themes central to your marketing strategy and goals, streamline campaigns, and get feedback on post drafts from team members and stakeholders. And LinkedIn is the top platform for B2B marketers worldwide.

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. B2B Social Media Management tools like Oktopost can pick up where your content studio leaves off, streamlining social media management processes and providing analytics you can use to evaluate and adjust your campaign after it launches.

Content 62

Content B2B Case Study Price 62

Keyhole.co

MAY 18, 2023

82% of B2B content marketers use Twitter. 75% of B2B marketers advertise on LinkedIn. 93% of B2B marketers use LinkedIn. billion in 2024. Retargeting ads are the most used among marketers, with 77% of B2B and B2C marketers. Twitter has 206 million monetizable daily active users globally. Brands are 2.3x

Statistics 59

Statistics Social Media B2B YouTube 59

Keyhole.co

JANUARY 30, 2024

Subculture Targeting an audience based on subculture means that you are creating social media campaigns around a group’s shared experiences or love for a genre or cultural phenomenon. However, if you are a B2B company, you must prioritize LinkedIn’s wide network of industry professionals.

Social Media 59

Social Media How To Patterns Sports 59

Hootsuite

DECEMBER 9, 2020

How are B2B organizations connecting their sales team to prospects without events and conferences? In fact, eMarketer is forecasting that households without cable TV will outnumber those with it by 2024. How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases?

Questions 142

Questions Social Media Strategy Survey 142

Hootsuite

NOVEMBER 30, 2023

10 best content marketing tools for 2024 1. Develop a strategy Less than half of B2B or B2C marketers have a documented content marketing strategy. Sure, every content person is always thinking about marketing campaigns for the big annual events like back to school and the winter holidays. Let’s take a look at some of the best.

Tools 104

Tools Content HootSuite Marketing 104

Sprout Social

APRIL 6, 2023

billion by 2024. Create unique brand experiences in Direct Messages that complement a social marketing campaign or multi-channel business objective—like customer service. Align your sales and marketing activities: Chatbots for marketing can fuel your omnichannel approach and support your email nurture campaigns as well.

Marketing 81

Marketing Airlines Conversation Team 81

Keyhole.co

JANUARY 21, 2024

Twitter is also the third social platform by popularity (after LinkedIn and Facebook) preferred by 71% of B2B marketers and 65% of B2C marketers to distribute content. Another is to tap into Twitter advertising and boost your social media ROI with paid campaigns. Twitter can drive a 40% higher ROI than any other social platform.

Examples 52

Examples Strategy Twitter Marketing 52