What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers
Jon Loomer
JANUARY 8, 2024
On January 4, Google began its test to phase out third-party cookies , with the completion expected in the second half of 2024. The long-term goal is to eliminate all third-party cookies from Chrome browsers by the end of 2024. This is something that Apple has been doing, in one form or another, since at least 2017.
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