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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. right now). Finally, you need a game plan for publishing content.

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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

18, 2024, or at the end of their contract, whichever comes sooner. Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns.

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7 Best ERP Software of 2024

Tweaklibrary

As 2024 draws close, this article will delve into the best ERP software. Analytics for Businesses ERP systems work on the premise of a central database housing all departmental data. Top 7 Finest ERP Programmes Here, we have given a review of the seven best ERP systems in 2024. It also includes analytics and reporting.

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Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Buffer Social

Instagram Top post based on engagement rate: A repurposed post on marketing metrics View this post on Instagram A post shared by Buffer (@buffer) This was actually a post that I repurposed from the year before because it had been a top- performing post the first time we posted it. We use views to gauge our success on the app.

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AI Marketing Tools To Help You Win in 2024

Hootsuite

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

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How To Leverage Social Listening For Managing Crisis

Keyhole.co

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. For example, if you work at Microsoft, the term “blue screen” spiking in activity should be a major cause for concern.