Keyhole.co

MARCH 24, 2024

billion in revenue in 2023. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The company also recorded a whopping $2.2

Communities 59

Communities Social Media Strategy UGC 59

Hootsuite

MARCH 23, 2023

As a busy social media marketer, anything that promises to make the content creation process easier and faster is appealing. But we wanted to find out if using AI actually impacts engagement and reach, specifically on Twitter. Does the Twitter algorithm penalize tweets written by AI? Twitter is a conversational platform.

Twitter 75

Twitter HootSuite Comparison Metrics 75

Buffer Social

AUGUST 3, 2023

Threads is a social media platform owned and operated by Meta (to be specific, Instagram) that many have said is reminiscent of how Twitter (or X as it’s now called) used to be. Then Lia Haberman, creator of the ICYMI newsletter, published a viral issue with insider insights and the first speculation of a late June 2023 release date.

Instagram 70

Instagram Remix Feed Feedly 70

Keyhole.co

APRIL 26, 2023

Hence, checking your TikTok analytics numbers can help you create winning marketing strategies and viral campaigns. Keyhole is a social media analytics tool that gives exclusive in-depth insights into top platforms like TikTok, Instagram, Twitter, Facebook, YouTube, and more.

Metrics 52

Metrics Analytics Tools Overview 52

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. But what’s the fuss all about?

Social Media 150

Social Media Video Feed Feedly 150

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Buffer Social

SEPTEMBER 18, 2023

Since Elon Musk took over Twitter, or X as it’s now called, a number of new social media apps have either come into the limelight or been developed to capture the users that have been leaving. It’s one of the most popular alternatives and hit 1 million users in September 2023. What is Bluesky?

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Domain Name Open Source Policies Privacy 109

Hootsuite

SEPTEMBER 27, 2023

So, it’s no surprise that YouTube Shorts reached two billion monthly logged-in users as of July 2023. This fund was discontinued when the Shorts ad revenue sharing model launched in February 2023. Source: YouTube Help YouTube adds together all the revenue from ads shown between videos in the Shorts feed.

YouTube 93

YouTube Adsense Affiliate marketing Video 93

Keyhole.co

MARCH 2, 2023

Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. But when your audience does so, their followers see it in their feeds, which exponentially increases your brand’s visibility. It’s not possible to have a successful digital marketing strategy or social media strategy without it. How do you compare?

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

OCTOBER 27, 2022

The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). In this piece, we’ll discuss leading s ocial media customer service statistics and how to use them to build stronger relationships in 2023. Twitter customer service stats. Not sure where to start?

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Statistics Social Media Brands Issues 110

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117

B2B Trends Social Media UGC 117

Hootsuite

MARCH 14, 2023

Shoot some footage of your toddler driving his PowerWheel car into the hedge, then show the VHS to whoever dared walk past your television set — targeted marketing in its purest form. There’s a theory going around that social networks (mainly Facebook, LinkedIn, and Twitter) give preference to posts that use their native video solutions.

Social Networking 97

Social Networking YouTube HootSuite URL 97

Buffer Social

SEPTEMBER 5, 2023

Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media. This couldn’t be more wrong. Experts predict that figure will increase to 20.3

Social Media 90

Social Media How To Skills Hubspot 90

Waxing UnLyrical

MAY 10, 2018

This message is so central to its mission that its Instagram feed could be easily confused as a purely feminist outlet. Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios. snack bar market is estimated to be valued at 6.8

Brands 183

Brands Apparel Creative Commons Consultant 183

Buffer Social

OCTOBER 11, 2023

While these badges are not quite the same as verification (LinkedIn has a simple, separate process for making sure users are who they say they are), the prestige is similar to that which used to be attached to a blue tick on Twitter or Instagram. Find @buffer on LinkedIn or Twitter , or comment below. 

LinkedIn 116

LinkedIn Badge Communities How To 116

Hootsuite

MARCH 22, 2023

When you started working in social media, who knew Twitter SEO would be a thing? Improving your brand’s Twitter SEO is essential to increase your tweets’ visibility on the platform. What is Twitter SEO? Twitter SEO is the process of optimizing your tweets and profile to rank higher in search results.

SEO 93

SEO Tips Twitter HootSuite 93

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). Who are social media marketers, really? “Who do consumers think runs brand accounts?”

Social Media 122

Social Media Survey Education Team 122

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. Seafaring metaphors aside, get ready for the top ten hands down best social media planning tools in 2023! or FREE for all Hootsuite Enterprise accounts Who it’s for: Visual Instagram marketers 4. Try Hootsuite for free.

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Keyhole.co

OCTOBER 13, 2023

The modern labor market and recruiting system are changing very fast. Also, this type of recruiting includes employer branding and influencer marketing. They can easily track keywords, #hashtags, @accounts and URLs on Instagram, Twitter, Facebook and Youtube. Twitter This social network is known for its brevity.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. It helps with market differentiation A unique brand experience separates you from the competition. These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.),

Brands 113

Brands Sentiment How To Analysis 113

Keyhole.co

AUGUST 29, 2023

While its effectiveness in those areas is still debated, ChatGPT is undoubtedly a powerful marketing tool to keep in your back pocket. If you’reyour experiencing a creative rut or simply want to add some pizzazz to your social media marketing efforts, ChatGPT ‌ can‌can help you create that coveted viral social media content you crave.

Social Media 52

Social Media Content Real Estate Class 52

Direct Marketing Observations

MAY 13, 2022

It’s not just Twitter and Facebook anymore either. In fact, chances are, on any given day, a headline that you see in your email, or online, or in ‘your feed”, was fueled by social and you may not even know it. We’ll see in 2023. The question is, do they want the user to decide?

B2B 112

B2B Social Media Conversation Platform 112

Buffer Social

FEBRUARY 20, 2023

For example, if you are using Buffer’s AI Assistant, you need to feed it relevant information such as your target audience, desired tone, and content topics. Additionally, the prompt should be tailored to the specific AI model being used and should provide all relevant information needed to make an accurate prediction.

Social Media 93

Social Media Industry Features System 93

Keyhole.co

MAY 18, 2023

While the youths dominate TikTok and Instagram, Facebook, LinkedIn, and Twitter remain safe spaces for boomers and Gen X. Facebook had 2.989 billion monthly active users in April 2023. About 15% of feed content is AI-recommended from non-followed accounts. feed posts per day. billion in 2023. depending on reach.

Statistics 59

Statistics Social Media B2B YouTube 59

Hootsuite

AUGUST 14, 2023

The YouTube Shorts algorithm is the back-end process or rules YouTube uses to determine which Shorts viewers see on their feed. How does the Shorts algorithm work in 2023? In 2023, the YouTube Shorts algorithm works by using signals like user behavior and video topics to predict which videos users want to watch.

YouTube 87

YouTube HootSuite Analytics Video 87

Hootsuite

APRIL 17, 2023

All social media marketers share an important goal — to get our content seen by as many people as possible. Impressions are calculated by tracking the total number of times your content was displayed across a platform, like in the user’s feed or search results. Unfortunately, Twitter doesn’t calculate reach.

HootSuite 145

HootSuite Metrics Analytics Instagram 145

Hootsuite

NOVEMBER 7, 2022

There’s a reason why the main TikTok user feed is called the For You Page. But, of course, there’s no human being sitting behind a desk shuffling content into the feed of each TikTok user. To show algorithms in action, here are some examples of how they work in my own social media feeds. Twitter algorithm. Content type.

Social Media 137

Social Media HootSuite Trends Feed 137

Keyhole.co

APRIL 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. Twitter Analytics is the ultimate source that will reveal the social media insight you actually need. Let’s find out!

Analytics 52

Analytics Twitter Data How To 52

Hootsuite

MARCH 22, 2023

Social media SEO should be part of any ambitious marketer’s repertoire, but today, we’re diving into Facebook-specific tactics. Bonus: Download a free social SEO checklist and follow pro tips for Facebook, Instagram, TikTok, YouTube, Twitter, and LinkedIn to get your posts seen by more people. What is Facebook SEO?

SEO 110

SEO HootSuite Facebook URL 110

Keyhole.co

JANUARY 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. Twitter Analytics is the ultimate source that will reveal the social media insight you actually need. Let’s find out!

Analytics 52

Analytics Twitter Metrics HootSuite 52

Hootsuite

MARCH 27, 2023

It’s a question social media marketers have been asking since the dawn of time — well, since the dawn of Facebook, at least — but we’re here to help. The Hootsuite team analyzed thousands of social media posts on TikTok, Facebook, Instagram, Twitter, and LinkedIn to see if certain days and times universally get more engagement than others.

Social Media 123

Social Media HootSuite Statistics LinkedIn 123

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Social media marketing for insurance companies offers the ability to address those concerns. Consider how Progressive Insurance uses Twitter. Hey, a win’s a win.

Insurance 88

Insurance Social Media Policies HootSuite 88

Hootsuite

APRIL 11, 2023

For example, maybe your Instagram feed posts are seeing lackluster results, but your Reels are performing better than expected, and you have an active community engaging with your Stories. You might also want to keep an eye out for new products, services, or marketing approaches within your niche.

Analysis 105

Analysis Social Media HootSuite Tips 105

Sprout Social

APRIL 15, 2024

In October 2023, a hacker breached 23andMe’s database and stole information about millions of customers and threatened to publish the leaked data. Financial crisis Financial crises can be caused by bad internal management and external factors like market fluctuations or lackluster economies.

Press Release 94

Press Release Banking Reputation Marketing 94

Hootsuite

FEBRUARY 6, 2023

On larger teams, they might have help in the form of other marketing members or members of the customer service team. Source: Hootsuite Social Trends 2023 Either way, the content moderator makes sure incoming DMs and public queries or complaints are handled. In this case, remember the old saying, “Don’t feed the trolls.”

FAQ 119

FAQ Tools HootSuite Content 119

Buffer Social

JUNE 27, 2023

Ever since Twitter’s ownership changed in late 2022, several apps have sprung up offering to be alternatives with varying degrees of popularity. It’s based on an open-source, “federated” concept, where different servers use the same protocol to speak to each other and share content to one feed.

Social Networking 131

Social Networking Twitter Flipboard Feed 131