Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

B2B 116

B2B Influencer Brands Marketing 116

Sprout Social

MAY 8, 2023

hours per month on the platform, meaning there is an opportunity to engage with a consistent audience. All time frames are recorded globally , meaning you should be able to publish with the times provided in any timezone and see positive engagement results. Industry-specific data includes mid- to high-level engagement times.

Tourism 106

Tourism Travel Education Engagement 106

Keyhole.co

JUNE 26, 2023

The engagement rate gives us an assessment of the quality of the content, independent of the number of followers an account has. What is Engagement Rate? Engagement rate is a metric used to assess the average number of interactions your social media content receives per follower. That would gain a high engagement rate.

Engagement 52

Engagement How To Metrics ROI 52

Jon Loomer

JULY 17, 2023

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution?

Advertising 148

Advertising Engagement Class Conversation 148

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. What is a Facebook engagement post?

Engagement 110

Engagement UGC Facebook HootSuite 110

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the many questions answered in the Content Matters 2023 Report from WordPress VIP. Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year.

Research 257

Research Report Social Media CPM 257

Keyhole.co

JANUARY 18, 2024

Unbelievably, Stanley went from US$70 million in annual sales in 2019 to US$750 million in 2023. Inspired by influencers and celebrities, people stand for hours in queues, waiting to get their hands on limited-edition items. Facebook: 255K YouTube: 12.1K And behind this apparent miracle is a stroke of online marketing genius.

Influencer 59

Influencer Social Media Strategy Marketing 59

Hootsuite

JUNE 28, 2023

Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. .) #1 Browsed a Facebook Group? What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. Engage with Community Debates: And finally, lean in to the communities debating your products. Your Everyday Purchases”, n=1,500, A18-64, May 2023.

Reddit 143

Reddit Research Loyalty Survey 143

Hootsuite

SEPTEMBER 6, 2023

If you can throw in a concrete, numerical achievement (for example, “I increased this brand’s Instagram follower count by 5%,” or “I doubled engagement rate on TikTok for this brand in three months”), even better. What strategies do you use to increase audience engagement? First, you’ve got to find the right influencers.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Hootsuite

JANUARY 4, 2023

Connecting with followers to build a community online, then working to keep that community active and healthy by responding to messages and creating ongoing opportunities for engagement. This may include working with influencers or external content creators. That might mean a Facebook Group or a hashtag like #DIYTok.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Keyhole.co

MARCH 24, 2024

billion in revenue in 2023. On their Facebook page with 16 million followers, Airbnb posts giveaways and contests and introduces new Airbnb services. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts. The brand also posts influencer content and shares UGC on TikTok.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. But if you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions.

Social Media 110

Social Media Strategy Exercises Retail 110

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

Strategy 52

Strategy Facebook Marketing Groups 52

Keyhole.co

JANUARY 27, 2023

So, if you want to join the ranks of successful social media marketers and see a significant ROI in 2023, be sure to follow the techniques we’ll guide you through. But don’t overlook the potential of other platforms like Facebook, Instagram, TikTok, and YouTube. Facebook With around 2.96 Facebook With around 2.96

ROI 52

ROI B2B Social Media How To 52

Oktopost

NOVEMBER 22, 2023

60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. 7 Top B2B Social Media Trends 1.

B2B 117

B2B Trends Social Media UGC 117

Keyhole.co

NOVEMBER 19, 2023

These are typical customers who — ideally — will engage with your profiles and visit your website or physical locations. Sub-Goals: If you prioritize developing a large following, devote substantial resources to Facebook. Reacting and responding can lead to more followers and engagements. billion users.

Template 52

Template Templates Examples Social Media 52

Buffer Social

OCTOBER 2, 2023

Meta + Facebook This was a particularly update-heavy week for Meta & Associates, as they held their Meta Connect 2023 conference and unveiled several updates aimed at enhancing user engagement and streamlining content sharing. For small business owners, this could open new avenues for customer engagement.

News 80

News Report Social Media Instagram 80

Keyhole.co

APRIL 26, 2023

These social media metrics give you insights into overall account engagement and content performance during a period of time. Keyhole is a social media analytics tool that gives exclusive in-depth insights into top platforms like TikTok, Instagram, Twitter, Facebook, YouTube, and more. Track your TikTok engagement rate with Keyhole 3.

Metrics 52

Metrics Analytics Tools Overview 52

Sprout Social

OCTOBER 16, 2023

Responsive customer engagement and care The latest Sprout Social Index™ found consumers across all ages have similar outlooks on what brands can do to leave a lasting impression. Balancing engaging content with posts that showcase your products or services in action guides consumers further along the buyer’s journey.

Brands 112

Brands How To Authentication Collaboration 112

Social Media Strategies Summit

JULY 14, 2022

She has received industry awards, is an industry speaker, and has been asked by social media platforms such as Facebook and WhatsApp to lead global product beta tests. At Hult International Business School, we created and upskilled a network of over 90 influencer students (and parents!)

Education 205

Education Case Study Overview Upcoming 205

Keyhole.co

APRIL 12, 2023

This engagement tool is not just for Twitter alone but spans its effectiveness to Instagram. Tools like Keyhole’s hashtag analytics gather information on how often a hashtag is used, how much engagement it generates, and which hashtags drive the most followers. They bring exceptional reach to you.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Sprout Social

JUNE 29, 2023

Examples of lo-fi content include, but are not limited to: Facebook photo dumps Screengrabs of TikToks Instagram Stories that are clearly shot on someone’s phone The risks and rewards of lo-fi content For emerging and established brands alike, lo-fi content can be a step outside of the marketing comfort zone. Why did it work?

Content 110

Content How To Trends ROI 110

Keyhole.co

NOVEMBER 6, 2022

So, you don’t have to look too deep before seeing key analytics like total impressions, engagements, impressions, and posts. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. This includes knowing your audience and your competitors.

Tools 52

Tools Social Media Sentiment Price 52

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy. 

Social Media 101

Social Media Authentication LinkedIn B2B 101

Keyhole.co

OCTOBER 16, 2023

They’ve also struck the delicate balance of engaging younger generations while remaining a beloved choice for older folks — a feat often challenging to achieve. million Facebook: 108 million Twitter: 3.3 million Facebook: 108 million Twitter: 3.3 These are the total followers they have on their main accounts: Instagram: 2.9

Strategy 69

Strategy Social Media Loyalty UGC 69

Sprout Social

JULY 13, 2021

Known as Viya to her fans, the Chinese influencer makes a living selling her fans everything from cosmetics to mattresses to houses to doorbells. In China, livestream shopping is already worth an estimated $66 billion and influencers like Viya regularly attract viewers in the millions to their streams.

Video 119

Video Retail Hosting Fashion 119

Sprout Social

OCTOBER 27, 2022

The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). In this piece, we’ll discuss leading s ocial media customer service statistics and how to use them to build stronger relationships in 2023. Facebook customer service stats. Not sure where to start?

Statistics 107

Statistics Social Media Brands Issues 107

Hootsuite

MARCH 23, 2023

But we wanted to find out if using AI actually impacts engagement and reach, specifically on Twitter. Do human-written captions have better engagement and reach than AI-written ones? An AI caption writer for Instagram, Facebook, Twitter, and LinkedIn powered by ChatGPT is coming to Hootsuite. I ran an experiment to find out.

Twitter 75

Twitter HootSuite Comparison Metrics 75

Sprout Social

SEPTEMBER 14, 2023

Authentic customer demos and routines: Zara There’s a reason why 81% of social marketers describe influencer marketing as an essential part of their strategy. Using a dedicated influencer marketing platform, like Tagger by Sprout Social , to manage and foster your creator partnerships can streamline your strategy.

Strategy 121

Strategy Brands Content UGC 121

Hootsuite

NOVEMBER 14, 2022

Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media. The OG method: Becoming an influencer. As for what to charge, that’s up to you, but check out these influencer earnings benchmarks for inspiration.

Social Media 112

Social Media Brands Tips Affiliate marketing 112

Keyhole.co

JULY 18, 2023

Engagement. TikTok users are active and engaged – the perfect marketing combination. It took Facebook and Instagram eight to achieve the same feat. Get content ideas from the “For You” page Having chosen your account, it is time to start building up your online presence and creating engaging content.

Tips 52

Tips Marketing Trends Influencer 52

BeingOptimist

DECEMBER 7, 2022

So, if you are curious about increasing your brand value and keen on getting 1000 free Twitter followers in the year 2023 , then this article will help you know the 10 proven strategies about how you can increase Twitter followers for your business to uplift the brand value of your business. Twitter is not as similar or as simple as Facebook.

Twitter 98

Twitter How To Microblogging URL 98

Hootsuite

MARCH 2, 2022

Those people are engaging with retail brands on social. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. In fact, 34% of social media users have made a purchase through Facebook alone. Creators (sometimes known as influencers) can be your way in.

Retail 104

Retail Social Media Brands Tips 104

Hootsuite

SEPTEMBER 27, 2023

So, it’s no surprise that YouTube Shorts reached two billion monthly logged-in users as of July 2023. It was a $100 million fund intended to encourage the adoption of the new format by rewarding Shorts creators who made the most engaging content. Easily moderate comments, schedule video, and publish to Facebook, Instagram, and Twitter.

YouTube 93

YouTube Adsense Affiliate marketing Video 93

Hootsuite

JUNE 7, 2023

For example, there’s engagement rate. Knowing your Instagram engagement rate—and developing a social media strategy to maintain or improve your engagement rate—is an essential part of finding success on the platform. Having good engagement also means that your content will be favored by Instagram’s algorithm. Clear data.

Engagement 114

Engagement Instagram HootSuite FAQ 114