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Hootsuite
MAY 16, 2022
Disney spent $213 million on Facebook mobile advertising in 2020. About 95% of Facebook ad views are on mobile, including when people are mindlessly scrolling before bed. Cost per click (CPC) Facebook ad cost metrics. In 2020, the lowest CPC all year was $0.33
Social Media Strategies Summit
JUNE 7, 2019
One example is the video creation kit from Facebook, which allows users to create mobile-first video ads that use your existing photo assets, text overlays, and logos. As mobile usage has grown, so has the call for adopting vertical video – with many marketers calling it a ‘non-negotiable for modern viewers’. billion by 2023. For years, marketing experts have been discussing the importance of video in content marketing. In 2005, YouTube was launched.
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