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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

It’s fair to say 2023 has been a busy year in the social media world. Elon Musk (@elonmusk) July 23, 2023 More than just a name change, the move is part of Musk’s long-standing plan to create an “everything app” similar to China’s WeChat, which has no equivalent in the US. link] now points to [link].

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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement.

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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

Viral trends and cultural moments can be a social media marketer’s best friend. But tapping into buzzworthy conversions isn’t a silver bullet for social media success. Understanding When a Trend Fits Your Brand Okay, so authenticity is essential when it comes to joining the conversation.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. Today, “the people” control the message and the conversation.

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

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Top 10 Influencer Marketing Campaigns

Social Media Strategies Summit

cokepartner #ad ♬ original sound – Rickey Thompson These organic posts drove the conversation on social media, alongside bespoke and remixed memes, face filters, and WhatsApp stickers. It was launched before the 2022 midterm elections to spark conversations and encourage voter engagement.

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Unraveling Meta Threads: What we learned from our first 30 days on the network

Sprout Social

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

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