Social Media Strategies Summit

AUGUST 15, 2023

We love how Carrie shares best practices on topics like content ideation and how to get the best out of marketing conferences: Her advice tends to be succinct and practical, which isn’t always the case on LinkedIn! Josie has a website , a YouTube channel, and Instagram , Facebook , and Twitter accounts. Why Should You Follow Them?

Marketing 240

Marketing Education Forums LinkedIn 240

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. But when your audience does so, their followers see it in their feeds, which exponentially increases your brand’s visibility. Sprout’s 2023 Content Benchmarks report is a good resource for understanding how you stack up against industry benchmarks.

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

APRIL 15, 2024

In October 2023, a hacker breached 23andMe’s database and stole information about millions of customers and threatened to publish the leaked data. In 2023, business owners were hit by the second-biggest bank failure in U.S. The hack was a PR nightmare for 23andMe. If so, consider pausing them until the crisis is under control.

Press Release 94

Press Release Banking Reputation Marketing 94

Hootsuite

APRIL 25, 2023

But when you consider that LinkinIn also has a much higher lead conversion rate than either Facebook or Twitter, it starts to look like an attractive place to find new clients, too. Share the conferences you attend, the certifications you earn, and the opinions you have about real estate. How else can you show credibility on LinkedIn?

Real Estate 98

Real Estate Platform Social Media HootSuite 98

Sprout Social

JUNE 27, 2023

We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. You can’t really control how it performs because of the algorithms, what’s in your followers’ feeds that day, etc.

Travel 93

Travel B2B Automotive Campaign 93

Social Media Strategies Summit

JUNE 7, 2019

When asked about the growth of Stories as an advertising placement, Mark Zuckerberg said, “I’m optimistic that we’ll get ads and Stories to perform as well as Feed over time… and that the opportunity will be even bigger, because it looks like Stories will be a bigger medium than Feed has been.”

Trends 148

Trends Video Hubspot Marketing 148

Buffer Social

DECEMBER 6, 2023

For me, it was LinkedIn and X (formerly Twitter).  — Gaetano 🇺🇦 (@gaetano_nyc) April 12, 2023 This was my most “viral” post of all time (on X).  If you want a good sense of who your target audience is, scroll your ‘For You’ feed. " Pause. A thread on how to answer.

Analysis 88

Analysis Twitter Meme Hashtag 88