Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. So, how do you turn these insights into strategies for influencer marketing success ?

Influencer 100

Influencer Brands Fashion Review 100

Ignite Social Media

SEPTEMBER 22, 2022

2023 will be no different as brands need to stay ahead of the curve to remain relevant. . As the original social media agency, we’ve watched trends come and go , and we have a pretty good idea of what’s going to be big in 2023. Here are the top 6 social media trends to expect in 2023. . Social media is constantly evolving.

Trends 120

Trends Social Media Authentication Social Graph 120

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.

Metrics 100

Metrics Influencer Marketing Survey 100

Buffer Social

DECEMBER 20, 2023

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media.   Let’s give 2023 a quick rewind. The big screen 2023 was a landmark year for cinema, with the big screen offering a mosaic of storytelling that captivated audiences worldwide. So many memes. 

Social Media 93

Social Media Film Meme Apple 93

Ignite Social Media

DECEMBER 16, 2022

We’ve rounded up some of our insightful content to help shape your 2023 social media marketing strategies by highlighting the blog content that readers found most helpful in recent months. . Bang Energy Drink was flying high on social media until copyright lawsuits brought down the entire company. Virtual Event, YES! .

Social Media 161

Social Media Brands Fair Use Marketing 161

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

B2B 118

B2B Influencer Brands Marketing 118

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program.

Influencer 106

Influencer Marketing Collaboration ROI 106

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

ROI 106

ROI Influencer Marketing Survey 106

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 147

Small Business Review Influencer Collaboration 147

Convince & Convert

NOVEMBER 16, 2023

Fortunately, thanks to my employer, NetLine , being a sponsor (and sister company) of the event, I made the trip down to DC. My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? Perhaps more so than ever.

Content 78

Content Marketing B2B SEO 78

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services.

Case Study 114

Case Study Marketing Directory Retail 114

Sprout Social

FEBRUARY 15, 2023

In 2023, brands continue to be held accountable by their customers—but the bar is higher. They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. That’s always who Issa Rae has been.

Collaboration 98

Collaboration Brands Press Release Communities 98

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Those are among the many questions answered in the Content Matters 2023 Report from WordPress VIP. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote.

Research 257

Research Report Social Media CPM 257

Hootsuite

JUNE 28, 2023

What about in 2023? His experiment found that, in 2023, dark social accounts for: 100% of TikTok profile clicks. Source: GWI When it comes to social selling, 43% of Gen Z ranks influencer recommendations as highly relevant to their decision-making process, whereas only 18% of Gen X and 9% of Boomers say the same. No easy feat.)

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

DECEMBER 12, 2022

Use these insights to inform your 2023 strategy and you’ll do great things in the new year. ” In 2023, you’ll probably continue to receive the same number of network questions but don’t let that scare you. How to answer these questions in 2023. ” How to up your refine your network strategy in 2023.

Social Media 97

Social Media Social Media Management Authentication Sentiment 97

Keyhole.co

JANUARY 18, 2024

Unbelievably, Stanley went from US$70 million in annual sales in 2019 to US$750 million in 2023. Inspired by influencers and celebrities, people stand for hours in queues, waiting to get their hands on limited-edition items. And behind this apparent miracle is a stroke of online marketing genius. Instagram: 741.7K Twitter: 10.7K

Influencer 59

Influencer Social Media Strategy Marketing 59

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 78

Small Business Review Influencer Collaboration 78

Hootsuite

SEPTEMBER 6, 2023

Any position you interview for is going to require some research about the company. Why do you want to work for our company? Answering this question is a good opportunity to prove that you’ve done research into the company, to point out aspects of the company you admire, and to share a bit about yourself.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success.

Metrics 52

Metrics Influencer Sentiment ROI 52

Keyhole.co

JUNE 26, 2023

Total Followers = the number of people who follow your account For example, if Company A posted on Facebook to their 10,000 fans and received: 200 likes 100 comments 50 shares This means that their total engagement would be 350 (200+100+50). The post How To Calculate Engagement Rate In 2023? And there you go!

Engagement 52

Engagement How To Metrics ROI 52

Hootsuite

JANUARY 4, 2023

This may include working with influencers or external content creators. Source: Hootsuite 2023 Social Trends Report. It’s a critical platform for anyone working in B2B, or for any companies that hire anyone, ever. Here are the most important social media statistics marketers need to understand in 2023.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

JANUARY 23, 2024

With many viral videos and a late 2023 TikTok advertising campaign under their belt, their team and residents have fun putting their own spin on the latest trends. In cases where traditional channels are hyper-saturated, go where other companies like yours aren’t, even if it means trying something unexpected.

Report 110

Report Brands Library Sentiment 110

Social Media Strategies Summit

JUNE 8, 2023

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. As of the first quarter of 2023, Facebook had 269 million monthly active users in the US and Canada. Here are six brands achieving killer results on Facebook in 2023 to inspire you.

Brands 130

Brands Facebook Influencer Campaign 130

Keyhole.co

AUGUST 28, 2023

From competitor analysis to influencer tracking, our YouTube analytics dashboard offers everything you need to up your game on YouTube. Other features include influencer tracking and audience data analysis. Tubular Intelligence also offers influencer tracking and creator comparisons.

Metrics 52

Metrics Analytics YouTube Video 52

Keyhole.co

SEPTEMBER 12, 2023

Companies can also track customer grievances via Twitter to resolve them. Moreover, by using engagement parameters, you can identify thought leaders and popular influencers in your industry. Opt for Keyhole’s Twitter analytics and reporting to automate searches and get updates on mentions, influencers, and trending topics.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Keyhole.co

JANUARY 27, 2023

So, if you want to join the ranks of successful social media marketers and see a significant ROI in 2023, be sure to follow the techniques we’ll guide you through. Use influencer marketing Social media influencers are trendy. The post How To Grow Your B2B Social Media ROI In 2023? appeared first on Keyhole.

ROI 52

ROI B2B Social Media How To 52

Keyhole.co

MARCH 24, 2024

The company also recorded a whopping $2.2 billion in revenue in 2023. That’s why the company played on the aspirational aspect of beautiful houses, which their social media profiles reflect clearly. The brand also posts influencer content and shares UGC on TikTok. But today, Airbnb boasts 7.7 Let’s find out.

Communities 59

Communities Social Media Strategy UGC 59

The Realtime Report

MAY 30, 2023

Brands Spent a Whopping $673B on Social Media Ads in Five Years By Jastra Kranjec With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising.

Social Media 91

Social Media Brands Statistics Comparison 91

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. Many B2B companies build their social marketing strategy around LinkedIn. Especially as powerhouse networks become increasingly oversaturated.

Social Media 112

Social Media Strategy Exercises Retail 112

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Another key area is influencer marketing. Building chatbots Chatbots are a compelling AI use case in marketing.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Social listening can help you unearth relevant influencers to partner with. And this trend is likely to continue.

Examples 122

Examples Social Media Sentiment Influencer 122

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. Company goals are the anchoring points of your marketing budget. However, they may not have the time to reach out to the many sites required to achieve this goal.

Marketing 131

Marketing How To Sample Samples 131

Keyhole.co

NOVEMBER 2, 2022

How to increase TikTok Engagement Rate in 2023? It’s no wonder that 52% of marketers using TikTok as a part of their marketing plan and looking to increase their investment in 2023 and beyond. The haircare company K18 reported a 70% increase in average daily sales after launching their first paid campaign on TikTok.

Engagement 52

Engagement Hashtag UGC Trends 52

Sprout Social

MARCH 12, 2024

But as The 2023 Sprout Social Index™ points out, today only 25% of consumers believe brands must speak out on causes and news that align with their values to be memorable. Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Put simply, influencer marketing is a form of marketing where a content creator with a sizeable follower base endorses a product or a brand in exchange for some form of compensation.

ROI 52

ROI Influencer Marketing Campaign 52

Oktopost

NOVEMBER 22, 2023

60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. Instagram: When sharing engaging images and videos, Instagram is a great platform to promote your company culture and share bite-sized content such as tips, tricks, and market insights. 7 Top B2B Social Media Trends 1.

B2B 117

B2B Trends Social Media UGC 117