Sprout Social

AUGUST 31, 2023

Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. Bean, for more details about the month-long hiatus, and how she believes other social marketing teams can prioritize their own mental health.

Team 115

Team Authentication Proposal Social Media 115

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Those are among the many questions answered in the Content Matters 2023 Report from WordPress VIP. There is much, much more here, including breakouts by gender, region, employer type, and team size. Budgets are growing.

Research 257

Research Report Social Media CPM 257

Buffer Social

FEBRUARY 23, 2023

In this post, we’ll cover the top seven insights from the 2023 State of Remote Work. Read the full report here: Read the 2023 State of Remote Work Let's take a closer look at what this year's report has to say about the state of remote work. One teammate has been a digital nomad ever since joining the team.

Report 117

Report Trends Survey Groups 117

Buffer Social

OCTOBER 11, 2023

This is especially true of its newly minted Top Community Voices tier — a badge a whole lot easier to nab and just as impressive. Now, however, there are two different ‘tiers’ of Top Voice badges: Top Voice (1) and Community Top Voice (2). LinkedIn, however, has gone the other way.

LinkedIn 116

LinkedIn Badge Communities How To 116

Buffer Social

SEPTEMBER 28, 2023

It’s pretty common for our team to run their own blog, we have several published authors on the team, and many of our engineers run apps that have nothing to do with their regular work. Though some companies prefer that anyone on their team not have side projects and actively discourage it, that has never been our way at Buffer.

Project 62

Project Team Journal Hosting 62

Buffer Social

JANUARY 23, 2023

Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. YouTube is accomplishing two goals for Janet this year – bringing in sales and allowing her to build community with her customers.

Small Business 113

Small Business Social Media Strategy Authentication 113

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Community management. Create community and brand loyalty. Source: Hootsuite 2023 Social Trends Report.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

JANUARY 23, 2024

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy. The post quickly racked up 1.2

Report 107

Report Brands Library Sentiment 107

Hootsuite

SEPTEMBER 6, 2023

When answering this question, make sure you touch on specific things that your favourite brands are doing to increase engagement and make sales, but also what they’re doing to build community — developing a positive relationship with customers is a very important part of the social media puzzle, and your employer wants you to understand that.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. The dynamic industry landscape demands social media teams adapt fast, remain hyper vigilant to unpredictable user preferences and make room for experimentation.

Social Media 109

Social Media Strategy Exercises Retail 109

Buffer Social

JULY 31, 2023

One Buffer community member said, “I’ve been apprehensive about AI because it isn’t necessarily original because of what it’s referencing (at least with art).” How content teams approach using AI for content development AI has been a double-edged sword for many content and creative teams.

Team 72

Team Examples Content Policies 72

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. Everyone—from marketers to social media users—loves creators.

Products 89

Products Team Focus Group Collaboration 89

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. According to a Q3 2023 Sprout pulse survey of 307 US-based social marketers, 47% of respondents said their main challenge with influencer marketing is measuring the effectiveness of campaigns.

Strategy 119

Strategy Brands UGC Marketing 119

Ignite Social Media

MARCH 31, 2023

It requires effective communication, a collaboration between internal teams, and a systemic approach to change. Our team understands that everyone is equally respected and heard, regardless of their title, rank, or age. “The hardest lessons I’ve learned all seem to stem from not speaking up.” ” 2.

Team 78

Team Policies Resources Construction 78

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Hootsuite

MARCH 20, 2023

The Meta for Creators announcement of Meta Verified says : “Long term, we want to build a subscription offering that’s valuable to everyone, including creators, businesses and our community at large.” You must not violate the Terms of Use or Community Guidelines on Instagram or the Terms of Service or Community Standards on Facebook.

Badge 93

Badge Instagram HootSuite Guidelines 93

Social Media Strategies Summit

JUNE 3, 2022

At Harvey Mudd College, she is part of a small but mighty communications team that produces everything from web content to alumni magazines to academic department newsletters to social media and more. Please briefly describe the structure of your team. I have an incredible team and supervisors.

Newsletter 219

Newsletter Project Aggregator Team 219

Keyhole.co

SEPTEMBER 13, 2023

Adding trending hashtags in your posts can make you a part of the popular conversations and a relevant brand in the Instagram community. Moreover, hashtags let brands reach users with a genuine interest in their Industry, making them the perfect boon for community engagement. The new Instagram loves reels.

Hashtag 52

Hashtag Trends Instagram UGC 52

Sprout Social

AUGUST 21, 2023

We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization. Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. What are AI ethics?

Marketing 88

Marketing Privacy Policies Issues 88

Convince & Convert

FEBRUARY 21, 2024

That’s according to OpenAI CEO Sam Altman in 2023. Pretending your teams are not using AI is not an option. In the interim, you want to make sure you have something out there for the team to understand risks and opportunities. Even if you have a rule against it, your employees probably use ChatGPT for work.

Training 152

Training Policies Team Guidelines 152

Sprout Social

FEBRUARY 16, 2023

In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. The issue is that most teams want more funds to do what’s in their current plan.” “To There are real risks that come with under-equipping a social media team.

Social Media 110

Social Media Marketing Atlassian Team 110

Keyhole.co

SEPTEMBER 13, 2023

Community engagement Some TikTok hashtags are community-driven, i.e., they let people find and connect with others over shared interests. You can reach genuinely interested people in your niche, engage them, and build a community of like-minded audiences on TikTok.

Hashtag 52

Hashtag Trends UGC How To 52

Social Media Strategies Summit

JULY 14, 2022

Please briefly describe the structure of your team. How many people are on your team, and where does it sit within your agency? Leveraging your community of students or employees can be very powerful! I advise people on transforming sales and marketing teams with a strong focus on digital.

Education 205

Education Case Study Overview Upcoming 205

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). Even the majority of our own team fit within that demographic. “Who do consumers think runs brand accounts?”

Social Media 120

Social Media Survey Education Team 120

Keyhole.co

NOVEMBER 19, 2023

It can also act as a social media team hierarchy. The marketing team published more than 90 30-second videos showcasing cities, beaches, and other attractions. The team then selected almost 100 people to blog and post about their travels in the Baltic nation. Squatty Potty What are the 5 C's of social media? Contribution 4.

Template 52

Template Templates Examples Social Media 52

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. However, there is often an overlap of functions across different teams. Community building : Nurture long-term growth by engaging with your audience directly.

Skills 110

Skills Template Templates Travel 110

Sprout Social

FEBRUARY 5, 2024

The importance of viewing DEI as a best practice is reflected in a McKinsey & Company report , where executive teams with more diversity by gender and ethnic representation are more likely to outperform financially. She explains there’s a proven business case around concerted DEI efforts and the value add it brings to an organization.

Social Media 108

Social Media Authentication Communities Campaign 108

Ignite Social Media

DECEMBER 14, 2022

Running a year-end giveaway is a great way for brands to increase engagement and followers during the holiday season — and a way of giving back to their community. Stay Ahead: Plan for 2023. Brands should take this opportunity to brainstorm ideas and create strategies that will help them stay ahead in 2023. contact us.

Social Media 161

Social Media Strategy Marketing Hashtag 161

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. Engaging with comments lets you connect with your audience and build a community. It analyzes, compares, and benchmarks your video content in real time, letting your team make data-driven decisions.

Metrics 52

Metrics Analytics YouTube Video 52

Buffer Social

JULY 24, 2023

You want to be recognizable as part of the TikTok community but also offer something fresh and unique. Some ways to do that include: Engaging with your community : TikTok isn't just a platform to broadcast; it's a community. Think of it as a dance between fitting in and standing out.

How To 75

How To Film Collaboration Hashtag 75

Sprout Social

MARCH 12, 2024

But as The 2023 Sprout Social Index™ points out, today only 25% of consumers believe brands must speak out on causes and news that align with their values to be memorable. The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community.

Social Media 111

Social Media Marketing Sentiment Influencer 111

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing 128

Marketing How To Sample Samples 128

Sprout Social

JUNE 14, 2023

Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. A rising tide lifts all ships.

Survey 93

Survey Marketing Social Media Management Badge 93

Keyhole.co

APRIL 18, 2023

At the same time, a team of experts are losing their sleep monitoring hundreds of metrics at once. Track your Instagram metrics on Keyhole for free 10 Instagram metrics you should be tracking in 2023 Curious to find out all crucial Instagram metrics from the pool of data? So what exactly is the sweet spot? Here you go.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 124

Examples Influencer Campaign Marketing 124

Hootsuite

MAY 1, 2023

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. It also helps to keep your team stay organized and on task. Community management and customer service: Responding to comments and messages, routing customer service inquiries.

Template 134

Template Templates Social Media Tips 134

Social Media Strategies Summit

DECEMBER 7, 2023

Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. And they may have experiences where they haven’t felt welcomed or felt part of a community.”

Social Media Management 147

Social Media Management Social Media Education Collaboration 147