Dark Social in 2023: Here’s Why (and How) You Should Track It
Hootsuite
JUNE 28, 2023
What about in 2023? His experiment found that, in 2023, dark social accounts for: 100% of TikTok profile clicks. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. That’s the whole point.
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