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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

What about in 2023? His experiment found that, in 2023, dark social accounts for: 100% of TikTok profile clicks. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. That’s the whole point.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. According to The 2023 State of Social Media: AI and Data Take Center Stage report, business leaders expect increased investments in AI over the next few years.

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How To Find And Utilize Trending Hashtags On TikTok In 2023

Keyhole.co

Community engagement Some TikTok hashtags are community-driven, i.e., they let people find and connect with others over shared interests. You can reach genuinely interested people in your niche, engage them, and build a community of like-minded audiences on TikTok.

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Meta's Launching Sassy Chatbots, Instagram Creates AI Stickers, And Twitter Axes Misinformation Reports: Monday Social Media News Roundup

Buffer Social

Meta + Facebook This was a particularly update-heavy week for Meta & Associates, as they held their Meta Connect 2023 conference and unveiled several updates aimed at enhancing user engagement and streamlining content sharing. Get the need-to-know highlights from the social media industry that happened the week of September 25-28.

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I've Used Bluesky for 6 Months – Here's What You Should Know

Buffer Social

It’s one of the most popular alternatives and hit 1 million users in September 2023. Open-source and decentralized nature : Unlike many mainstream platforms, Bluesky operates on an open-source model, promoting transparency and community involvement. This lack of transparency can be unsettling for privacy-conscious users.

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Master AI for your Business – Kuala Lumpur workshop

Laurel Papworth

Kuala Lumpur – August 2023 – Unleashing the power of ChatGPT and Beyond Overview of the AI and ChatGPT Course: Discover the World of AI: Master Prompts, Modifiers, and More Embark on a transformative journey that will empower you with a comprehensive understanding of AI strategies and solutions. In Kuala Lumpur at The Dorsett.

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Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

That’s according to OpenAI CEO Sam Altman in 2023. This may include unique processes, research, or community knowledge. Even if you have a rule against it, your employees probably use ChatGPT for work. We know this from observation and a few useful stats. More than 92% of Fortune 500 companies are using ChatGPT.

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