Hootsuite

JUNE 28, 2023

Source: Hootsuite’s Digital Trends report 2. What about in 2023? His experiment found that, in 2023, dark social accounts for: 100% of TikTok profile clicks. Create your own dark social community Brand-run private communities take time and effort to manage but when done right, can provide huge ROI.

HootSuite 120

HootSuite URL Analytics Forums 120

Social Media Strategies Summit

AUGUST 15, 2023

How are external trends and events going to affect your broader marketing strategy? And she also shares thought-provoking content on topics and trends beyond the immediate world of higher education, such as the marketing lessons you can learn from the Barbie movie launch. Have you missed an important update to a key tool?

Marketing 240

Marketing Education Forums LinkedIn 240

Convince & Convert

APRIL 12, 2024

This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. What do you want to achieve overall on social media for the brand and what values and mission will help the social team stand out and stay top of mind both internally and to your community?

ROI 135

ROI Team Social Media Metrics 135

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Community management. Create community and brand loyalty. Source: Hootsuite 2023 Social Trends Report.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Who they are: Headquartered out of Nova Scotia, Dash Hudson is a social entertainment marketing software company. Dash Hudson. meccabeauty.

Case Study 113

Case Study Marketing Directory Retail 113

Sprout Social

JANUARY 23, 2024

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy. The post quickly racked up 1.2

Report 109

Report Brands Library Sentiment 109

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. Retailers go all-in on Instagram and TikTok.

Social Media 111

Social Media Strategy Exercises Retail 111

Hootsuite

SEPTEMBER 6, 2023

For instance, you might like TikTok personally because you’re a sucker for a goofy trend, but professionally because of the link in bio that drives traffic. Any position you interview for is going to require some research about the company. Why do you want to work for our company? What social media certifications do you have?

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Hootsuite

MARCH 20, 2023

Instagram head Adam Mosseri said in a Reel that Meta views these types of premium subscriptions for exclusive features as an industry-wide trend. The requirements to apply for Meta Verified are: Your account must represent a real individual person, not a company or brand. Who can get Meta Verified? You must be 18 years or older.

Badge 93

Badge Instagram HootSuite Guidelines 93

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. Engaging with comments lets you connect with your audience and build a community. You can study historical data to identify viewing patterns and seasonal trends.

Metrics 52

Metrics Analytics YouTube Video 52

Buffer Social

JULY 24, 2023

Incorporate trending audio from the TikTok Audio Library ( this user has a great video on finding evergreen sounds to use). For more robust editing options, use CapCut , which is owned by TikTok’s parent company Bytedance. Hop on trends! Add captions to your videos and sprinkle in relevant keywords.

How To 75

How To Film Collaboration Hashtag 75

Sprout Social

MAY 23, 2023

Social media work is about more than just creating on-trend posts. It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says.

Team 133

Team Social Media Management Skills Trends 133

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 110

Social Media Authentication Communities Campaign 110

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. Recently, platforms have been dominated by short-form content centered around trending audio.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Keyhole.co

NOVEMBER 2, 2022

It requires more than merely following the latest trends and hoping your video goes viral. How to increase TikTok Engagement Rate in 2023? It’s no wonder that 52% of marketers using TikTok as a part of their marketing plan and looking to increase their investment in 2023 and beyond. With over 1.2 Image Source.

Engagement 52

Engagement Hashtag UGC Trends 52

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). Generally, women outnumber men in communications (with the exception of upper leadership).

Social Media 121

Social Media Survey Education Team 121

Keyhole.co

NOVEMBER 19, 2023

If you’re a company with photogenic products, make Pinterest a priority. Monitoring Social media monitoring can play a strong role in most strategies, as the practice can reveal trends and messages you wouldn’t have otherwise noticed. FirstWorldProblems frequently trend, as people complain about issues such as laggy Internet.

Template 52

Template Templates Examples Social Media 52

Social Media Strategies Summit

JANUARY 5, 2023

Facebook has plateaued since 2021, adding fewer than 50 million new users throughout 2023 (vs. We’ve rounded up five key social media trends for 2023 to help you do that. In 2023, we expect more and more brands to combine these two trends by producing a more significant proportion of short-form, vertical video content.

Trends 298

Trends Social Media UGC Marketing 298

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 109

Sentiment Banking Patterns Hotels 109

Sprout Social

FEBRUARY 16, 2023

In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich.

Social Media 112

Social Media Marketing Atlassian Team 112

Ignite Social Media

MARCH 31, 2023

From providing career advice to discussing industry trends — this type of support can go a long way in helping women find their voice, take control of their careers, and set new standards for success. 18 January 2023 No Comments 2023 took off to a good start of the year. … Read More Is Twitter Safe for Brands for 2023?

Team 78

Team Policies Resources Construction 78

Keyhole.co

JANUARY 27, 2023

So, if you want to join the ranks of successful social media marketers and see a significant ROI in 2023, be sure to follow the techniques we’ll guide you through. For starters, you can easily find and connect with the B2B community. The post How To Grow Your B2B Social Media ROI In 2023? appeared first on Keyhole.

ROI 52

ROI B2B Social Media How To 52

Sprout Social

FEBRUARY 8, 2023

Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries. There’s a place for everyone on social media.

Industry 86

Industry Social Media B2B Resources 86

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Content creation The 2023 Index found that content creation still remains one of the most time-consuming tasks for marketers.

Strategy 127

Strategy Sentiment Marketing Analysis 127

Sprout Social

OCTOBER 18, 2023

And this trend is likely to continue. This was particularly helpful for software company Goally. Apply it: Half of marketers say they choose influencers who are already genuine fans of their product, according to the same Q3 2023 Sprout Pulse Survey. This is especially important when your company makes big moves.

Examples 120

Examples Social Media Sentiment Influencer 120

Keyhole.co

APRIL 12, 2023

For example, a company running a holiday sale might use the hashtag #holidaydeals or #blackfriday to promote their campaign. Community hashtags: These are used by a specific community or group of people with similar interests or affiliations. But don’t jump with excitement just yet.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

Influencer 105

Influencer Marketing Collaboration ROI 105

Sprout Social

FEBRUARY 1, 2024

Sentiment analysis and trend forecasting from social listening unlocks the potential to not only meet these needs but to anticipate them by helping you: Understand consumer preferences : Granular insights into customer behavior patterns and psychographics reveal customer preferences.

Social Media 108

Social Media Sentiment Loyalty Microsoft 108

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Brand authenticity It’s easy for brands to default to hopping on timely trends and challenges or creating a social-specific brand voice because it aligns with the zeitgeist.

Brands 113

Brands How To Authentication Collaboration 113

Sprout Social

MARCH 12, 2024

But as The 2023 Sprout Social Index™ points out, today only 25% of consumers believe brands must speak out on causes and news that align with their values to be memorable. The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community.

Social Media 112

Social Media Marketing Sentiment Influencer 112

Sprout Social

DECEMBER 6, 2023

It’s not just a trend—it’s a proven strategy. Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). Here’s how.

B2B 117

B2B Influencer Brands Marketing 117

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. Ahrefs, SEMrush, etc.)

Metrics 98

Metrics Influencer Marketing Survey 98

Keyhole.co

JANUARY 18, 2024

Unbelievably, Stanley went from US$70 million in annual sales in 2019 to US$750 million in 2023. And most importantly, the company stayed consistent with the core part of its aesthetic while taking the female consumer base seriously. Stanley has also aced the game of using hashtags and trends effectively.

Influencer 59

Influencer Social Media Strategy Marketing 59

Buffer Social

AUGUST 2, 2023

Through those relationships, I noticed a trend: founders of startups are no different than anyone else. I believe anyone can build a company as long as they have a clear vision, the market is right, they’re self-aware, understand the nuances of the industry, and they have the grit to power through the roadblocks. ExplodingIdeas.co

Newsletter 83

Newsletter Reddit Sentiment Startup 83

Sprout Social

JUNE 14, 2023

According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. When we shared these findings with the Sprout LinkedIn community , a few social media professionals voiced their opinions on why this might be.

Survey 95

Survey Marketing Social Media Management Badge 95

Sprout Social

SEPTEMBER 18, 2023

Company goals are the anchoring points of your marketing budget. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years. But if the company’s cost of goods sold is not considered, the company could still lose money despite the good ROAS.

Marketing 130

Marketing How To Sample Samples 130

Keyhole.co

OCTOBER 16, 2023

Community hashtags A community hashtag identifies and connects with a specific group or community of social media users over a shared common interest, cause, or experience. Trending hashtags Trending hashtags use current trends and are mentioned frequently. Here’s how: 1. But what makes a hashtag tick?

Hashtag 52

Hashtag Instagram How To UGC 52