Buffer Social

SEPTEMBER 28, 2023

It’s pretty common for our team to run their own blog, we have several published authors on the team, and many of our engineers run apps that have nothing to do with their regular work. Though some companies prefer that anyone on their team not have side projects and actively discourage it, that has never been our way at Buffer.

Project 62

Project Team Journal Hosting 62

Sprout Social

JANUARY 23, 2024

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy. The post quickly racked up 1.2

Report 108

Report Brands Library Sentiment 108

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Community management. Create community and brand loyalty. Source: Hootsuite 2023 Social Trends Report.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. The dynamic industry landscape demands social media teams adapt fast, remain hyper vigilant to unpredictable user preferences and make room for experimentation.

Social Media 110

Social Media Strategy Exercises Retail 110

Hootsuite

SEPTEMBER 6, 2023

Any position you interview for is going to require some research about the company. Why do you want to work for our company? Answering this question is a good opportunity to prove that you’ve done research into the company, to point out aspects of the company you admire, and to share a bit about yourself.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. Everyone—from marketers to social media users—loves creators.

Products 89

Products Team Focus Group Collaboration 89

Convince & Convert

FEBRUARY 21, 2024

More than 92% of Fortune 500 companies are using ChatGPT. That’s according to OpenAI CEO Sam Altman in 2023. Pretending your teams are not using AI is not an option. How AI is affecting workers and companies is nuanced and requires high-level thinking. We know this from observation and a few useful stats.

Training 152

Training Policies Team Guidelines 152

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). Even the majority of our own team fit within that demographic. “Who do consumers think runs brand accounts?”

Social Media 120

Social Media Survey Education Team 120

Buffer Social

JULY 31, 2023

One Buffer community member said, “I’ve been apprehensive about AI because it isn’t necessarily original because of what it’s referencing (at least with art).” How content teams approach using AI for content development AI has been a double-edged sword for many content and creative teams.

Team 72

Team Examples Content Policies 72

Laurel Papworth

DECEMBER 29, 2022

List of Reasons for Car Companies to use Web3 & be in The Metaverse. CHEVROLET ~ 2022 ~ “Chevrolet is offering drivers an opportunity to bid on a 1-of-1 piece of NFT artwork created by xsullo, along with a first—and only—of its kind 2023 Corvette Z06 in Minted Green.” Volkswagen ~ 2022/2023 ~ treasure hunt NFTs.

Automotive 59

Automotive Company Virtual World Education 59

Ignite Social Media

MARCH 31, 2023

It requires effective communication, a collaboration between internal teams, and a systemic approach to change. Our team understands that everyone is equally respected and heard, regardless of their title, rank, or age. “The hardest lessons I’ve learned all seem to stem from not speaking up.” ” 2.

Team 78

Team Policies Resources Construction 78

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Hootsuite

MARCH 20, 2023

The Meta for Creators announcement of Meta Verified says : “Long term, we want to build a subscription offering that’s valuable to everyone, including creators, businesses and our community at large.” The requirements to apply for Meta Verified are: Your account must represent a real individual person, not a company or brand.

Badge 93

Badge Instagram HootSuite Guidelines 93

Sprout Social

MARCH 9, 2023

The functions of corporate communication vary according to the different audiences being targeted and the goals you need to achieve. In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications.

Skills 111

Skills Template Templates Travel 111

Sprout Social

AUGUST 21, 2023

We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization. Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. What are AI ethics?

Marketing 88

Marketing Privacy Policies Issues 88

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 109

Social Media Authentication Communities Campaign 109

Sprout Social

FEBRUARY 16, 2023

In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich.

Social Media 111

Social Media Marketing Atlassian Team 111

Social Media Strategies Summit

JULY 14, 2022

Please briefly describe the structure of your team. How many people are on your team, and where does it sit within your agency? I am a Consultant working with PE funds seeking to invest in businesses or directly with companies seeking to raise capital. Leveraging your community of students or employees can be very powerful!

Education 205

Education Case Study Overview Upcoming 205

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 124

Examples Influencer Campaign Marketing 124

Sprout Social

OCTOBER 18, 2023

This was particularly helpful for software company Goally. By using Sprout’s Social Listening solution, Goally’s social team connected with relevant influencers who had a major impact on their growth. This is especially important when your company makes big moves. Doing so can build community and brand awareness.

Examples 119

Examples Social Media Sentiment Influencer 119

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing 129

Marketing How To Sample Samples 129

Oktopost

NOVEMBER 22, 2023

60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. In addition, you can empower your sales team with the content they need to engage in social selling.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

MARCH 12, 2024

But as The 2023 Sprout Social Index™ points out, today only 25% of consumers believe brands must speak out on causes and news that align with their values to be memorable. The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community.

Social Media 111

Social Media Marketing Sentiment Influencer 111

Keyhole.co

NOVEMBER 19, 2023

If you’re a company with photogenic products, make Pinterest a priority. While attending a conference in Vancouver, he tweeted and posted a picture on Instagram that showed the not-so-nice view from his room: He didn’t tag Delta, but the company responded to his tweet before day’s end and offered a room with a better view.

Template 52

Template Templates Examples Social Media 52

Sprout Social

MARCH 29, 2023

In fact, according to The Sprout Social Index™ 2022 , roughly one-third of HR teams already partner with their social team on the organization’s social strategy. Yet, each team brings unique skill sets and expertise to the table. It’s important for recruitment teams to lean into these platforms.” It’s a win-win.

Social Media 98

Social Media Strategy Team Review 98

Buffer Social

JULY 24, 2023

For more robust editing options, use CapCut , which is owned by TikTok’s parent company Bytedance. For example, Mitra, Buffer’s social media manager, makes TikToks that feel natural to TikTok but also show who we are as a company. Think of it as a dance between fitting in and standing out.

How To 75

How To Film Collaboration Hashtag 75

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. Engaging with comments lets you connect with your audience and build a community. It analyzes, compares, and benchmarks your video content in real time, letting your team make data-driven decisions.

Metrics 52

Metrics Analytics YouTube Video 52

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. Ahrefs, SEMrush, etc.)

Metrics 97

Metrics Influencer Marketing Survey 97

Sprout Social

JUNE 14, 2023

Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. A rising tide lifts all ships. A rising tide lifts all ships.

Survey 94

Survey Marketing Social Media Management Badge 94

Hootsuite

MAY 1, 2023

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. It also helps to keep your team stay organized and on task. Community management and customer service: Responding to comments and messages, routing customer service inquiries.

Template 134

Template Templates Social Media Tips 134

Social Media Strategies Summit

DECEMBER 7, 2023

Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. And they may have experiences where they haven’t felt welcomed or felt part of a community.”

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Sprout Social

NOVEMBER 12, 2023

Reach new audiences If your business is looking to appeal to a new target demographic, such as younger consumers like Millennials or Gen Z, partnering with another company that has an established customer base enables your brand to get in front of audiences that you haven’t been able to reach before.

Collaboration 109

Collaboration Brands Fashion Sports 109

Sprout Social

NOVEMBER 15, 2023

I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. So, I know first-hand how interactions with coworkers and leadership within a company differ when you’re not a social media manager versus when you are one. It’s fascinating really.

Social Media Management 116

Social Media Management Skills Social Media Upcoming 116

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. Tome of UPS or Michele Buck of The Hershey Company. According to the 2022 Sprout Social Index™ , company alignment with personal values is 74% more important than it was in 2021.

Social Media 115

Social Media Team Groups Groups 115

Sprout Social

FEBRUARY 8, 2023

Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. No one knows that feeling better than trucking companies. That level of community matters and your brand should take an active role. There’s a place for everyone on social media. Godspeed Spook.

Industry 85

Industry Social Media B2B Resources 85

Sprout Social

OCTOBER 11, 2022

In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. Focus on relevant topics that will help your community approach common industry challenges. Behind-the-scenes/company culture content. Data reports.

Strategy 130

Strategy Content Curation Press Release 130

Sprout Social

SEPTEMBER 23, 2022

The most powerful technique social teams have in their corner this month is working directly with Latinx and Hispanic creators. trillion dollars in 2023 and 78% of Latinx and Hispanic consumers enjoy online shopping. To improve your inclusivity, creators are the key to making an impact with the Latinx community. vanessacsirias.

Strategy 107

Strategy Marketing Authentication Communities 107