Buffer Social

FEBRUARY 23, 2023

In this post, we’ll cover the top seven insights from the 2023 State of Remote Work. Read the full report here: Read the 2023 State of Remote Work Let's take a closer look at what this year's report has to say about the state of remote work. Send us a tweet or pop into our community.

Report 117

Report Trends Survey Groups 117

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Who they are: Headquartered out of Nova Scotia, Dash Hudson is a social entertainment marketing software company. Dash Hudson. VMG Digital.

Case Study 114

Case Study Marketing Directory Retail 114

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Community management. Create community and brand loyalty. Source: Hootsuite 2023 Social Trends Report.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Laurel Papworth

DECEMBER 29, 2022

List of Reasons for Car Companies to use Web3 & be in The Metaverse. CHEVROLET ~ 2022 ~ “Chevrolet is offering drivers an opportunity to bid on a 1-of-1 piece of NFT artwork created by xsullo, along with a first—and only—of its kind 2023 Corvette Z06 in Minted Green.” Volkswagen ~ 2022/2023 ~ treasure hunt NFTs.

Automotive 59

Automotive Company Virtual World Education 59

Hootsuite

SEPTEMBER 6, 2023

Any position you interview for is going to require some research about the company. Why do you want to work for our company? Answering this question is a good opportunity to prove that you’ve done research into the company, to point out aspects of the company you admire, and to share a bit about yourself.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Social Media Strategies Summit

AUGUST 15, 2023

As you might expect from someone who heads up a higher education social listening company, Liz is attuned to pretty much everything that happens in the industry, making her a valuable source of information (and analysis) on big news, trends, and other developments: The hot water the Stanford president found himself in started in online forums.

Marketing 240

Marketing Education Forums LinkedIn 240

Sprout Social

JANUARY 23, 2024

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy. The post quickly racked up 1.2

Report 110

Report Brands Library Sentiment 110

Hootsuite

MARCH 20, 2023

The Meta for Creators announcement of Meta Verified says : “Long term, we want to build a subscription offering that’s valuable to everyone, including creators, businesses and our community at large.” The requirements to apply for Meta Verified are: Your account must represent a real individual person, not a company or brand.

Badge 93

Badge Instagram HootSuite Guidelines 93

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. Many B2B companies build their social marketing strategy around LinkedIn. Consumers use all of them to meet their needs for connection and consumption.

Social Media 112

Social Media Strategy Exercises Retail 112

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 126

Examples Influencer Campaign Marketing 126

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 111

Social Media Authentication Communities Campaign 111

Convince & Convert

APRIL 12, 2024

This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. What do you want to achieve overall on social media for the brand and what values and mission will help the social team stand out and stay top of mind both internally and to your community?

ROI 135

ROI Team Social Media Metrics 135

Keyhole.co

JANUARY 27, 2023

So, if you want to join the ranks of successful social media marketers and see a significant ROI in 2023, be sure to follow the techniques we’ll guide you through. For starters, you can easily find and connect with the B2B community. The post How To Grow Your B2B Social Media ROI In 2023? appeared first on Keyhole.

ROI 52

ROI B2B Social Media How To 52

Buffer Social

JULY 24, 2023

For more robust editing options, use CapCut , which is owned by TikTok’s parent company Bytedance. For example, Mitra, Buffer’s social media manager, makes TikToks that feel natural to TikTok but also show who we are as a company. Think of it as a dance between fitting in and standing out.

How To 75

How To Film Collaboration Hashtag 75

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. Engaging with comments lets you connect with your audience and build a community. The post 2023’s Top 6 YouTube Analytics Tools for Tracking Video Metrics appeared first on Keyhole.

Metrics 52

Metrics Analytics YouTube Video 52

Ignite Social Media

MARCH 31, 2023

18 January 2023 No Comments 2023 took off to a good start of the year. … Read More Is Twitter Safe for Brands for 2023? From providing career advice to discussing industry trends — this type of support can go a long way in helping women find their voice, take control of their careers, and set new standards for success.

Team 78

Team Policies Resources Construction 78

Keyhole.co

NOVEMBER 19, 2023

If you’re a company with photogenic products, make Pinterest a priority. While attending a conference in Vancouver, he tweeted and posted a picture on Instagram that showed the not-so-nice view from his room: He didn’t tag Delta, but the company responded to his tweet before day’s end and offered a room with a better view.

Template 52

Template Templates Examples Social Media 52

Sprout Social

MARCH 9, 2023

What is the function of corporate communication? The functions of corporate communication vary according to the different audiences being targeted and the goals you need to achieve. As companies switch to hybrid work models, effective internal communication is essential now more than ever. Some companies, like QAD Inc.,

Skills 112

Skills Template Templates Travel 112

Keyhole.co

NOVEMBER 2, 2022

How to increase TikTok Engagement Rate in 2023? It’s no wonder that 52% of marketers using TikTok as a part of their marketing plan and looking to increase their investment in 2023 and beyond. The haircare company K18 reported a 70% increase in average daily sales after launching their first paid campaign on TikTok.

Engagement 52

Engagement Hashtag UGC Trends 52

Oktopost

NOVEMBER 22, 2023

60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. Facebook: With the ability to refine your audience targeting with Facebook Ads and create Facebook groups for customer support, Facebook is another popular platform for B2B marketers to raise brand awareness and build an online community.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). Generally, women outnumber men in communications (with the exception of upper leadership).

Social Media 122

Social Media Survey Education Team 122

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Why AI ethics matter Companies are already investing in AI, but the difficulty is ensuring responsible use.

Marketing 89

Marketing Privacy Policies Issues 89

Sprout Social

FEBRUARY 8, 2023

Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. No one knows that feeling better than trucking companies. That level of community matters and your brand should take an active role. There’s a place for everyone on social media. Godspeed Spook.

Industry 86

Industry Social Media B2B Resources 86

Sprout Social

FEBRUARY 16, 2023

In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich.

Social Media 113

Social Media Marketing Atlassian Team 113

Convince & Convert

FEBRUARY 21, 2024

More than 92% of Fortune 500 companies are using ChatGPT. That’s according to OpenAI CEO Sam Altman in 2023. How AI is affecting workers and companies is nuanced and requires high-level thinking. Companies that best adapt to AI impacts will consider and respond to all of these considerations. Adapt for your use as needed.

Training 152

Training Policies Team Guidelines 152

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Content creation The 2023 Index found that content creation still remains one of the most time-consuming tasks for marketers.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

NOVEMBER 15, 2023

I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. So, I know first-hand how interactions with coworkers and leadership within a company differ when you’re not a social media manager versus when you are one. It’s fascinating really.

Social Media Management 119

Social Media Management Skills Social Media Upcoming 119

Social Media Strategies Summit

JUNE 8, 2023

As of the first quarter of 2023, Facebook had 269 million monthly active users in the US and Canada. It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. So Facebook can’t be all bad.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. Ahrefs, SEMrush, etc.)

Metrics 100

Metrics Influencer Marketing Survey 100

Social Media Strategies Summit

JULY 14, 2022

I am a Consultant working with PE funds seeking to invest in businesses or directly with companies seeking to raise capital. Leveraging your community of students or employees can be very powerful! Looking forward to 2023 and beyond, what opportunities excite you most about higher ed social media?

Education 205

Education Case Study Overview Upcoming 205

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

OCTOBER 18, 2023

This was particularly helpful for software company Goally. Apply it: Half of marketers say they choose influencers who are already genuine fans of their product, according to the same Q3 2023 Sprout Pulse Survey. This is especially important when your company makes big moves. Doing so can build community and brand awareness.

Examples 122

Examples Social Media Sentiment Influencer 122

Keyhole.co

APRIL 12, 2023

For example, a company running a holiday sale might use the hashtag #holidaydeals or #blackfriday to promote their campaign. Community hashtags: These are used by a specific community or group of people with similar interests or affiliations.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Sprout Social

MAY 23, 2023

It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says. Social media work is about more than just creating on-trend posts.

Team 134

Team Social Media Management Skills Trends 134

Sprout Social

NOVEMBER 12, 2023

Reach new audiences If your business is looking to appeal to a new target demographic, such as younger consumers like Millennials or Gen Z, partnering with another company that has an established customer base enables your brand to get in front of audiences that you haven’t been able to reach before.

Collaboration 111

Collaboration Brands Fashion Sports 111

Sprout Social

MARCH 12, 2024

But as The 2023 Sprout Social Index™ points out, today only 25% of consumers believe brands must speak out on causes and news that align with their values to be memorable. The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Sprout Social

JUNE 14, 2023

According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. When we shared these findings with the Sprout LinkedIn community , a few social media professionals voiced their opinions on why this might be.

Survey 96

Survey Marketing Social Media Management Badge 96