Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? And it will better target your marketing efforts.

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Strategy Facebook Marketing FAQ 118

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

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Case Study Marketing Directory Retail 114

Buffer Social

DECEMBER 20, 2023

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media.   Let’s give 2023 a quick rewind. The big screen 2023 was a landmark year for cinema, with the big screen offering a mosaic of storytelling that captivated audiences worldwide. So many memes. 

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Social Media Film Meme Apple 93

Buffer Social

MAY 17, 2023

A viral collaboration that benefits both parties and their audiences. In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? The result?

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Collaboration Social Media Project Reputation 93

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

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Social Media HootSuite Guidelines Marketing 92

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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Metrics Influencer Marketing Survey 100

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

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Small Business Review Influencer Collaboration 147

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

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Influencer Brands Collaboration Authentication 102

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

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Small Business Influencer Collaboration Marketing 148

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

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Influencer Marketing Collaboration ROI 106

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

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Marketing How To Sample Samples 131

Hootsuite

JUNE 28, 2023

What about in 2023? His experiment found that, in 2023, dark social accounts for: 100% of TikTok profile clicks. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Source: Hootsuite’s Digital Trends report 2. That’s the whole point. What are dark social strategies?

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HootSuite URL Analytics Forums 120

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Let’s cover three reasons why influencer marketing ROI matters: 1.

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ROI Influencer Marketing Survey 106

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

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Collaboration Marketing Team Hubspot 77

Social Media Strategies Summit

OCTOBER 13, 2023

pic.twitter.com/OHXmwFTFfT — Duolingo (@duolingo) July 24, 2023 Why It Worked If there’s one thing social media users love talking about, it’s changes to social media platforms. That made Twitter’s rebranding a real open goal for marketers. Of course, celeb collaborations are hardly a rarity for Super Bowl campaigns.

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Examples Trends Social Media Brands 130

Keyhole.co

APRIL 25, 2023

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. Collaborate with other accounts: Collaborating with peers from your niche can help you reach a new audience segment and gain new followers. You can even download and share them as reports for marketing ROI overview.

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Instagram How To Collaboration Hashtag 52

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. Data Analysis: Utilize data analytics tools to analyze customer data, sales patterns, and market trends.

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Marketing Survey Skills How To 62

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

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B2B Influencer Brands Marketing 118

Keyhole.co

SEPTEMBER 12, 2023

So, if you want to get noticed by your target market, building a thriving digital presence is a must. You must keep up with trends, optimize posting time, collaborate with different teams, and engage with your audience. In today’s article, we bring you the best social media management tools to up your marketing game.

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Social Media Management Social Media Tools Collaboration 52

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

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Small Business Review Influencer Collaboration 78

Keyhole.co

JANUARY 18, 2024

Unbelievably, Stanley went from US$70 million in annual sales in 2019 to US$750 million in 2023. And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. Instagram: 741.7K Facebook: 255K YouTube: 12.1K Twitter: 10.7K

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Influencer Social Media Strategy Marketing 59

Buffer Social

JUNE 29, 2023

While AI capabilities are often highlighted for the purpose of marketing, Stew highlights the importance of approaching the blank page with a clear vision. ” With the final pillar, Stew advocates for strategic collaborations with creators with a larger audience.

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Collaboration Content How To Loyalty 93

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

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Marketing Privacy Policies Issues 89

Hootsuite

SEPTEMBER 6, 2023

Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). Hootsuite offers certifications in social marketing , DEI in social media , social selling and more. What strategies did you use to collaborate?

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Social Media Management Questions Social Media HootSuite 102

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

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Strategy Sentiment Patterns Marketing 104

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. Many employees are already using free AI tools as collaborators to create more impactful content or to work more efficiently.

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Policies Marketing How To Guidelines 108

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

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Social Media Tips HootSuite Marketing 121

Koka Sexton

AUGUST 10, 2023

To remain a high performer and exceed sales targets in 2023, sales teams must leverage advanced metrics and data to guide their strategies and prioritize their goals. According to HubSpot, 45% of sales leaders say their top goal for 2023 is to exceed sales targets and quotas.

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Metrics Collaboration Sentiment Loyalty 52

Keyhole.co

SEPTEMBER 20, 2023

Create valuable and engaging content How do you make your brand identity memorable and valuable to the target market? Engage with your audience Maintain regular communication with your audience through emails and social media marketing. Collaborate with them on co-hosted webinars, workshops, podcasts, or industry surveys.

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Reputation Brands Construction How To 59

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. billion in revenue in 2023. But how did they hit the marketing bullseye with their social handles? The vacation rental marketplace doubles down on UGC marketing through its Twitter handle.

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Communities Social Media Strategy UGC 59

Keyhole.co

SEPTEMBER 12, 2023

billion people , social networking sites are a goldmine of sales and marketing opportunities. Keyhole Social media marketing is much more than fun posts and replying to comments. Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. With a user base of over 4.59

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Tools Social Media Curata Price 52

Ignite Social Media

MARCH 31, 2023

It requires effective communication, a collaboration between internal teams, and a systemic approach to change. contact us View our blogs for more social media marketing resources. And by now every social media marketer should have outlined… Read More What Does the Talk on TikTok Ban Means for Brands? But is it for TikTok?…

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Team Policies Resources Construction 78

Buffer Social

JULY 24, 2023

fashivly #greenscreen #coffeelook #outfitideas ♬ original sound - fashivly Whether you're into DIY crafts, dance, or digital marketing tips, honing in on a specific niche can help you build a dedicated and engaged audience. Engage with your followers, respond to their comments, and collaborate with fellow creators.

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How To Film Collaboration Hashtag 75

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Target audiences Determining target audiences is an essential part of any social media strategy, as they may differ from your brand’s normal key markets. Altering existing strategies can be difficult, too.

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Template Templates Examples Social Media 52

Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. What Is the Enrollment Cliff?

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Social Media Management Social Media Education Collaboration 147

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. billion monthly active users , the platform presents a vast audience for content creators and marketers. This way, you can set realistic and accurate performance goals, increasing your marketing ROI.

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Metrics Analytics YouTube Video 52

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Team Hubspot Marketing SMS 109