Social Media Strategies Summit

AUGUST 10, 2023

But it isn’t just about engagement; influencers can drive real action. To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1.

Influencer 186

Influencer Campaign Marketing B2B 186

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. What is Gen Z’s Favorite Social Media Platform? When we turn back to eMarketer data, Millennials lead the pack as the largest user group on social media, totaling 69.7

Data 154

Data Facebook Reddit Social Networking 154

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 126

Examples Influencer Campaign Marketing 126

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

ROI 135

ROI Team Social Media Metrics 135

Social Media Strategies Summit

OCTOBER 13, 2023

But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement.

Examples 130

Examples Trends Social Media Brands 130

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. billion worldwide in 2023 The influencer marketing industry was worth just $1.7 billion in 2023 and is projected to reach $22.2 It hit $16.4

Statistics 127

Statistics Influencer Strategy Marketing 127

Bill Hartzer

OCTOBER 5, 2023

Personal connections on social media drive more consumer purchases than influencers. Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers.

Research 148

Research Influencer Social Media Sports 148

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). How did you get into social media?

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media 114

Social Media Marketing Sentiment Influencer 114

Ignite Social Media

DECEMBER 14, 2022

A little late running your holiday campaign? The holidays are a time when brands have an opportunity to engage with their customers in meaningful ways and boost sales. However, you can still take advantage of the remaining days coming into the season and drive engagement and revenue. Create a Social Media Countdown.

Social Media 161

Social Media Strategy Marketing Hashtag 161

Keyhole.co

JUNE 26, 2023

Social media accounts with larger followers are going to see more interactions on their posts. The engagement rate gives us an assessment of the quality of the content, independent of the number of followers an account has. What is Engagement Rate? That would gain a high engagement rate. And there you go!

Engagement 52

Engagement How To Metrics ROI 52

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. What is franchise social media marketing? What’s good when it comes to content anyway?

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Keyhole.co

MARCH 24, 2024

billion in revenue in 2023. In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? That’s why the company played on the aspirational aspect of beautiful houses, which their social media profiles reflect clearly.

Communities 59

Communities Social Media Strategy UGC 59

Ignite Social Media

JULY 11, 2023

Paid social media advertising should be a key part of any business strategy. Businesses can expand their reach to broad audiences, raise brand awareness, and convert sales at different levels of the sales funnel by engaging on social media platforms like Facebook, Instagram, Twitter, Snapchat, TikTok, Reddit, and LinkedIn.

Advertising 60

Advertising Social Media Brands CPM 60

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 140

Analytics Report Social Media Google 140

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Social listening can help them learn if it’s an isolated post or requires deeper investigation.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Download our free social media strategy template to help develop a plan with more ease and speed. Altering existing strategies can be difficult, too. Identify: One or Two Primary Audiences.

Template 52

Template Templates Examples Social Media 52

Keyhole.co

SEPTEMBER 12, 2023

Social media dominates our daily lives for varying reasons like entertainment, news, or shopping. You must keep up with trends, optimize posting time, collaborate with different teams, and engage with your audience. That’s why you need a stack of reliable, scalable, and intuitive social media management tools.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. In this blog post, we’ll discuss two: social media and email. But when combined, they become a dynamic duo that can boost engagement rate and rapidly expand your customer base.

Campaign 52

Campaign Social Media Marketing Metrics 52

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. And social data is at the center of many marketing transformations. The all-in-one platform accelerates business impact through social, so you can strengthen collaboration between teams and put your best foot forward when you engage with audiences.

Team 87

Team Tools Marketing Hubspot 87

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That’s where reliable social media automation tools can help you. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Keyhole.co

MAY 29, 2023

So if you are wondering where they might possibly be, rest assured they are probably on social media. In 2023, it is estimated that 4.89 billion total social media users exist worldwide, while Facebook still stands strong as the largest online social network in the world with roughly 2.96 Why did it work?

Campaign 52

Campaign Social Media Hashtag Trends 52

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

Template 134

Template Templates Social Media Tips 134

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Case study: ASO. lukettrotman. meccabeauty.

Case Study 114

Case Study Marketing Directory Retail 114

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Oktopost

SEPTEMBER 28, 2023

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers.

Social Media 135

Social Media How To B2B Team 135

Sprout Social

DECEMBER 7, 2022

It’s also become a hot topic on social media. Spotify Wrapped comes in an easily shareable format with quick links to repost to your favorite social media platforms. To see just how effective the Spotify Wrapped campaign is, we dove into the Sprout Social Listening tool. i do care please post it everywhere.

Campaign 101

Campaign Marketing Social Media Trends 101

Keyhole.co

NOVEMBER 2, 2022

billion by 2022, Tiktok is undoubtedly the most powerful platform for brands to build a loyal and engaged audience. Even though there is no sure-shot path to success for TikTok marketing, following these 9 growth hacks can help you attract your target audience’s attention and drive more engagement on TikTok. With over 1.2

Engagement 52

Engagement Hashtag UGC Trends 52

Sprout Social

FEBRUARY 5, 2024

“As brands make plans to celebrate diverse communities through Black History Month and others, it’s important that they approach their campaigns with authenticity, empathy and cultural intelligence,” says Blackburn. Talissa Beall, Strategic Services Consultant at Sprout, led several DEI efforts throughout her career in social.

Social Media 111

Social Media Authentication Communities Campaign 111

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program. Watch the video below.

Influencer 101

Influencer Retail Marketing Discount 101

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Examples 122

Examples Social Media Sentiment Influencer 122

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.

Metrics 100

Metrics Influencer Marketing Survey 100

Hootsuite

JANUARY 16, 2023

We’ll also explore the best Facebook Messenger marketing strategies for 2023. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Use an FAQ chatbot to engage with customers 24/7. Facebook Messenger chatbots are a powerful tool for engaging with customers 24/7.

Strategy 118

Strategy Facebook Marketing FAQ 118

Sprout Social

NOVEMBER 1, 2023

And we’ll cover 10 examples of BTS social media content to help inspire your strategy. Social media is an ideal channel for BTS content because it can include videos, photos, blogs and other content formats that highlight the employees, procedures and creative processes that bring the business to life.

Campaign 90

Campaign Content Upcoming Authentication 90

Keyhole.co

JANUARY 18, 2024

Unbelievably, Stanley went from US$70 million in annual sales in 2019 to US$750 million in 2023. This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Analysis of Stanley’s social media accounts Today, loyalists swear by the Stanley Quenchers. Twitter: 10.7K

Influencer 59

Influencer Social Media Strategy Marketing 59

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 128

Strategy Sentiment Marketing Analysis 128