Hootsuite

JANUARY 4, 2023

In this post, we’ll walk you through everything you need to know about marketing your brand on social media. The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ). Community management. Build brand identity and awareness.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Keyhole.co

NOVEMBER 19, 2023

Sub-Goals: If you prioritize developing a large following, devote substantial resources to Facebook. Target Audiences: For brands with target audiences made up of teenagers and young adults, make Snapchat a focus. The video went viral on Twitter and Facebook, drawing attention to the charity and its cause. billion users.

Template 52

Template Templates Examples Social Media 52

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

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B2B Influencer Brands Marketing 116

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 112

Brands How To Authentication Collaboration 112

Hootsuite

MARCH 20, 2023

Meta Verified is a subscription service that makes it easy for anyone to gain access to the previously elusive blue check badge on Instagram and Facebook. Meta Verified is a subscription bundle for creators on Instagram and Facebook. The web option is only available for Facebook). What is Meta Verified? Or, you can pay $11.99/month

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Badge Instagram HootSuite Guidelines 93

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

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Strategy Brands Content UGC 121

Social Media Strategies Summit

AUGUST 15, 2023

Josie has a website , a YouTube channel, and Instagram , Facebook , and Twitter accounts. The scuttlebutt in the economics community this week about identifying toxic professionals stems from an online forum. Liz Gross (she/her) (@lizgross144) July 19, 2023 She also raises many questions with her followers (particularly on LinkedIn ).

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Marketing Education Forums LinkedIn 240

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. Rather than trying to invest in every platform alongside your competition, now is the time for brands to meet their audience in more intentional ways.

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Social Media Strategy Exercises Retail 110

Hootsuite

SEPTEMBER 6, 2023

List what brands you’ve worked with, which platforms you’ve used, and brief details about their followings. If you can throw in a concrete, numerical achievement (for example, “I increased this brand’s Instagram follower count by 5%,” or “I doubled engagement rate on TikTok for this brand in three months”), even better.

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Social Media Management Questions Social Media HootSuite 102

Webbiquity SMM

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Social connection: Facebook is about connecting and bonding; it is the only platform primarily associated with the ostensible purpose of “social” media.

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Social Media Reddit LinkedIn Research 220

Keyhole.co

JANUARY 27, 2023

So, if you want to join the ranks of successful social media marketers and see a significant ROI in 2023, be sure to follow the techniques we’ll guide you through. But don’t overlook the potential of other platforms like Facebook, Instagram, TikTok, and YouTube. Facebook With around 2.96 Facebook With around 2.96

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ROI B2B Social Media How To 52

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

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Brands Sentiment How To Analysis 111

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

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B2B Trends Social Media UGC 117

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

Strategy 52

Strategy Facebook Marketing Groups 52

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

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Retail Social Media Brands Tips 104

Sprout Social

FEBRUARY 16, 2023

In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. To put it simply, brands can’t afford to cut back on social.

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Social Media Marketing Atlassian Team 111

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. While the number of fake accounts on Facebook has been slowly falling over the last couple of years, the problem on TikTok has started to spike. Impostors on social media present a real challenge for all major brands.

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Social Media Brands Tips HootSuite 88

Buffer Social

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brands 82

Brands Marketing Hosting Eventful 82

Buffer Social

OCTOBER 2, 2023

Meta + Facebook This was a particularly update-heavy week for Meta & Associates, as they held their Meta Connect 2023 conference and unveiled several updates aimed at enhancing user engagement and streamlining content sharing. Get the need-to-know highlights from the social media industry that happened the week of September 25-28.

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News Report Social Media Instagram 80

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). What does it say about the way brands co-opt BIPOC culture?

Social Media 120

Social Media Survey Education Team 120

Sprout Social

FEBRUARY 8, 2023

Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth.

Industry 85

Industry Social Media B2B Resources 85

Social Media Strategies Summit

JUNE 3, 2022

Presenting a virtual version of the HMC community for alumni, students, prospective students, and parents is the whole point, and no one captures that better than our current students. I love the visual aspect, and I like that it lends itself to posting to build a sense of community. Beautiful photography and subtle branding.

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Newsletter Project Aggregator Team 219

Social Media Strategies Summit

JULY 14, 2022

She has received industry awards, is an industry speaker, and has been asked by social media platforms such as Facebook and WhatsApp to lead global product beta tests. Leveraging your community of students or employees can be very powerful! Jadis Tillery has over 22 years of marketing experience specializing in social media.

Education 205

Education Case Study Overview Upcoming 205

Keyhole.co

JANUARY 18, 2024

This brand has a legacy of around 111 years and has seen steady success with outdoorsy drinkware, food storage, and cookware products. Unbelievably, Stanley went from US$70 million in annual sales in 2019 to US$750 million in 2023. Facebook: 255K YouTube: 12.1K Stanley even stopped stocking the line in 2019. Instagram: 741.7K

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Influencer Social Media Strategy Marketing 59

Keyhole.co

APRIL 12, 2023

You must have noticed popular brands add several types of hashtags on Instagram. They can be either brand names or campaign hashtags. Some brands also employ location hashtags to lure in audiences from specific geography. Tread on further with us as we guide you through the details. Let’s get started with the basics.

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Hashtag Analytics Instagram Sentiment 52

Hootsuite

SEPTEMBER 27, 2023

So, it’s no surprise that YouTube Shorts reached two billion monthly logged-in users as of July 2023. Save time and look professional while promoting your brand in style. This fund was discontinued when the Shorts ad revenue sharing model launched in February 2023. how to make money from your YouTube Shorts.

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YouTube Adsense Affiliate marketing Video 93

Buffer Social

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Social Media 101

Social Media Authentication LinkedIn B2B 101

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. But which social media monitoring tool is the best for your brand?

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Tools Social Media Sentiment Price 52

Social Media Strategies Summit

JANUARY 5, 2023

Facebook has plateaued since 2021, adding fewer than 50 million new users throughout 2023 (vs. We’ve rounded up five key social media trends for 2023 to help you do that. In 2023, we expect more and more brands to combine these two trends by producing a more significant proportion of short-form, vertical video content.

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Trends Social Media UGC Marketing 298

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience. But what’s the fuss all about?

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Social Media Video Feed Feedly 150

Keyhole.co

OCTOBER 16, 2023

Coca-Cola has developed a reputation as an iconic global brand owing to their purpose — Refresh the world. million Facebook: 108 million Twitter: 3.3 Source: Coca-Cola Instagram Carousels offer a dynamic approach to storytelling, making it possible to delve deeper into brand stories, collaborations, or product launches.

Strategy 69

Strategy Social Media Loyalty UGC 69

Buffer Social

SEPTEMBER 20, 2023

So first and foremost—and on those days when there’s just tons going on, perhaps the most important to-do item of the day and the one we’d recommend for sure making time for—reply to your brand mentions, comments, and messages. Buffer) Any variations of your brand’s name (e.g.,

Social Media 93

Social Media Notification Social Media Management Metrics 93

Buffer Social

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. If you haven’t started getting your marketing plan together, there’s still time — Black Friday in 2023 is on November 24th, and Cyber Monday, the 27th.

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Examples Campaign Discount Marketing 92

Sprout Social

JULY 13, 2021

Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences. While still relatively new in the US, the livestreaming market is expected to surpass $25 billion by 2023. A better way to shop from home.

Video 119

Video Retail Hosting Fashion 119

Direct Marketing Observations

MAY 13, 2022

It’s not just Twitter and Facebook anymore either. Strategy and tactics will take a back seat to community and conversation in 2022. Brands finally get it in 2022 that the key to great social media engagement is telling real stories. I’m not saying it’s impossible, but let’s be real, it’s really hard to avoid avoiding it.

B2B 112

B2B Social Media Conversation Platform 112

BeingOptimist

DECEMBER 7, 2022

So, if you are curious about increasing your brand value and keen on getting 1000 free Twitter followers in the year 2023 , then this article will help you know the 10 proven strategies about how you can increase Twitter followers for your business to uplift the brand value of your business.

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Twitter How To Microblogging URL 98