Buffer Social

DECEMBER 21, 2023

It was so much fun looking back at the past year, so now I’m back to do it again for 2023! Now, let’s dive in to see Buffer’s top posts of 2023! — Buffer (@buffer) February 7, 2023 I love that a post about remote work is a top post here. Want to check out what were your best posts of 2023?

Social Media 97

Social Media Content Meme Metrics 97

Sprout Social

DECEMBER 12, 2022

Use these insights to inform your 2023 strategy and you’ll do great things in the new year. “Brands are scrambling to figure out what the future of social media looks like as a result of all the recent network shake ups,” says Mike Blight, Senior Market Research Manager at Sprout Social. Post times, content types, etc.,

Social Media 97

Social Media Social Media Management Authentication Sentiment 97

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. According to a 2023 report from Ofcom, the UK’s communication watchdog, more than half (53%) of youth aged three to 17 use TikTok. Run and measure campaigns.

Influencer 100

Influencer Brands Fashion Review 100

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Collaboration 111

Collaboration Brands Fashion Sports 111

Convince & Convert

NOVEMBER 16, 2023

My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? Even in an AI-driven world, these sessions underscored the need for authenticity and uniqueness. Perhaps more so than ever. The takeaway?

Content 78

Content Marketing B2B SEO 78

Buffer Social

JANUARY 23, 2023

Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. Connecting with customers authentically via YouTube Janet Hoang grew her small business from an Etsy store to a lifestyle brand, known as Janet Gwen , that now pulls in seven figure sales.

Small Business 113

Small Business Social Media Strategy Authentication 113

Social Media Strategies Summit

APRIL 21, 2023

With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). Trends mean different things to different brands. Consumers crave authenticity.

Conversation 130

Conversation Brands Authentication Trends 130

Sprout Social

FEBRUARY 14, 2023

Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. Kick off your process by taking inspiration from these four brands that have mastered the art of employee amplification. And yet, social advocacy examples continue to be the exception.

Authentication 92

Authentication Examples Class Team 92

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115

Brands How To Authentication Collaboration 115

Bill Hartzer

OCTOBER 5, 2023

In Tier 3 cities, a significant 67% of consumers have not made purchases based on online influencers’ recommendations in the last six months through May 2023. Authentic reviews and humorous content were found to be instrumental in connecting with 56% of consumers. This trend isn’t limited to urban areas.

Research 148

Research Influencer Social Media Sports 148

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What do different types of influencer marketing campaigns look like?

Examples 126

Examples Influencer Campaign Marketing 126

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Strategy 123

Strategy Brands Content UGC 123

Audiense

FEBRUARY 14, 2024

NYC Fashion Week September 2023 saw many influencers walk the runway - the most we’ve ever seen to date. While brands thought this would garner a positive response, many people were outraged by this, even going as far as to say they ruined Fashion Week this year.

Influencer 86

Influencer Fashion Strategy Authentication 86

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. In 2023, the brand worked with over 100 influencers, generating an astounding 168 million true view impressions and boasting an engagement rate of over 9.5%.

Influencer 101

Influencer Retail Marketing Discount 101

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. The brand wanted to use TikTok to drive traffic to their website and increase their reach to a more engaged audience.

Case Study 114

Case Study Marketing Directory Retail 114

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Franchise social media marketing is promoting your brand and engaging customers at both the corporate and local levels, while ensuring messaging and values remain consistent across all social profiles.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brands 52

Brands Loyalty Authentication Engineering 52

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. It finds the accounts with relevant audiences on platforms that are right for your brand so you don’t have to.

B2B 118

B2B Influencer Brands Marketing 118

Hootsuite

JUNE 5, 2023

— Twitter Support (@TwitterSupport) January 20, 2023 Your Bookmark Folders are totally private, so there’s no need to curate these to look cool. It’s a great tab for content creators and brands to find trending content. Many content creators, marketers, and brands will want to get Twitter Blue for any number of reasons.

Badge 84

Badge Twitter Cost Price 84

The Realtime Report

OCTOBER 27, 2023

Each month, more than 130 million Instagram users engage with shopping content and learn about brands and products in an authentic way without hard selling. Engagement Rates Drop as The Number of Followers Grows Instagram engagement rate measures an audience’s interest and brand relevance.

Influencer 91

Influencer Engagement Instagram Survey 91

Hootsuite

SEPTEMBER 6, 2023

List what brands you’ve worked with, which platforms you’ve used, and brief details about their followings. If you can throw in a concrete, numerical achievement (for example, “I increased this brand’s Instagram follower count by 5%,” or “I doubled engagement rate on TikTok for this brand in three months”), even better.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Oktopost

JANUARY 23, 2023

So for the first episode of Behind the Post in 2023, we’re bringing in the expert! Cat unpacks tactical ways to make your content less boring and more authentic, even in highly regulated industries. Stay until the end to hear Cat’s playbook for personal branding–P.S. the first step is being yourself! Love going Behind the Post?

B2B 136

B2B Apple How To Authentication 136

Buffer Social

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. Since then, she’s worked with several brands and charges up to $125 for one video. These are traditionally organic content made without any incentive by a brand’s audience.

UGC 87

UGC Film How To Skills 87

Oktopost

NOVEMBER 21, 2022

All of the topics Oktopost cares so much about: employee advocacy, the state of marketing, and developing a personal brand – they’re in this episode! In the second half of the show, the two detail what a personal brand means and how it has evolved over the years. Where marketing is headed in 2023. Episode Summary. Meet Colin.

Brands 62

Brands Apple How To Hosting 62

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 111

Social Media Authentication Communities Campaign 111

Hootsuite

MARCH 20, 2023

For now, Meta Verified is only available to individuals, not brands. By contrast, the original verified badges on Instagram and Facebook were – and still are – specifically available to public figures, celebrities, and brands. You must enable two-factor authentication. you cannot apply for a brand-new account).

Badge 93

Badge Instagram HootSuite Guidelines 93

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention.

Social Media 112

Social Media Strategy Exercises Retail 112

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Align with the right influencers Align with the right influencers for your brand. When you do, your brand’s message resonates with an already engaged audience.

Influencer 106

Influencer Marketing Collaboration ROI 106

Hootsuite

NOVEMBER 17, 2022

So, are NFTs the next big monetization opportunity for creators and brands? An NFT is a one-of-a-kind digital identification certificate that exists on a blockchain to verify authenticity and ownership of assets. 2023 Cheat Sheet for Marketers appeared first on Social Media Marketing & Management Dashboard. What is an NFT?

Marketing 118

Marketing Avatar Buy Price 118

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. The TLDR version?

Fashion 96

Fashion Influencer Ensembli Instagram 96

Keyhole.co

SEPTEMBER 13, 2023

Hashtags are great for getting your brand noticed on Instagram. Adding trending hashtags in your posts can make you a part of the popular conversations and a relevant brand in the Instagram community. The more engagement your content attracts on different explore feeds, the better visibility your brand gets on Instagram.

Hashtag 52

Hashtag Trends Instagram UGC 52

Pam Moore

SEPTEMBER 4, 2023

” Authenticity is the heartbeat of your brand with soul, and AI can amplify that uniqueness! 💖 Just like in the world of social media, authenticity rules in AI! Your AI-driven marketing strategies should reflect the true essence of your brand. Steer your brand with soul! 🚗 6. 🤣 12.

Marketing 147

Marketing Authentication Training Consultant 147

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

JUNE 29, 2023

No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. People now expect brands to show up in that way across all platforms.” Lo-fi content looks and feels more authentic and less glossy than traditional branded social content because it usually is.

Content 112

Content How To Trends ROI 112

Sprout Social

FEBRUARY 6, 2024

G2’s annual Best Software Awards rank products based on authentic reviews from real users, informing the decisions of 90 million software buyers each year. We’re up to 17,000 shares monthly with our brand ambassador program—which gives us a lot more reach and a lot more eyes.

Software 115

Software Products Team One Spot 115

Keyhole.co

MARCH 24, 2024

billion in revenue in 2023. The brand also talks about offbeat places around the world and what makes them unique. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts. The brand also posts influencer content and shares UGC on TikTok. But today, Airbnb boasts 7.7

Communities 59

Communities Social Media Strategy UGC 59