Sprout Social

AUGUST 2, 2022

So what’s hot on YouTube in 2022? But like on all social networks, trends on YouTube come and go. To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. Current and emerging YouTube trends. Live videos.

YouTube 137

YouTube Trends Strategy Content 137

Likeable

JANUARY 4, 2022

Happy 2022! If your New Year’s resolution is to start staying on top of industry news and learn more about social media, you’re in the right place. We’ve compiled a list of the best social media newsletters you should be subscribed to this year. Check it out here! The Weekly Forekast. Check it out here!

Newsletter 126

Newsletter Social Media Meme Trends 126

SocMed Sean

MARCH 22, 2022

Is Twitter Facing Challenges As A Social Network? The post 5 Reasons Twitter Should Continue To Be Part Of Your 2022 Marketing Strategy appeared first on SocMedSean - Social Media Sean. There are over 187 million daily active users on Twitter, and each quarter, their margins jump. Happy tweeting! -- Sean.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Hootsuite

JULY 11, 2022

As far as social media platforms go, Snapchat is pretty casual. But that’s social networking. Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. Snapchat is the world’s 12th most popular social media platform.

Marketing 103

Marketing Reddit Advertising Analysis 103

Ignite Social Media

JULY 15, 2022

It’s no secret that the emergence of TikTok has changed the traditional social channel landscape regarding entertainment. When compared to other traditional social networks like Twitter (35 minutes/day), Facebook (31 minutes/day), Snapchat (30 minutes/day), and Instagram (29 minutes/day), TikTok has the lead. sUBSCRIBE HERE.

Affiliate marketing 91

Affiliate marketing Instagram Feed Feedly 91

Oktopost

FEBRUARY 21, 2022

Having en employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. 2022 Employee Advocacy Benchmark Report ). Nearly half of CMOs stated that employee advocacy was their best-performing social initiative. The State of B2B Social Media Marketing Report ). LinkedIn ). LinkedIn ).

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Statistics B2B LinkedIn Social Networking 75

Hootsuite

AUGUST 22, 2022

Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top tags to use in 2022. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. 20+ top LinkedIn hashtags in 2022. Get Started.

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Hashtag LinkedIn HootSuite Social Media Management 92

Hootsuite

JUNE 28, 2022

Allow you to easily plan, review, and edit an integrated schedule of social content across platforms. 10 social media scheduling tools for 2022. We’re not too shy to say we think Hootsuite is the best social media management tool and social media scheduling tool around. Instagram ( Posts , Stories , and Reels ).

Social Media 114

Social Media Tools HootSuite Tweetdeck 114

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. The software lets you filter influencers and check profile analytics for every social network individually. If you’re looking for inspiration for your next influencer marketing campaign, check out our recent report on social media trends for 2022 and beyond.

Influencer 111

Influencer Tools Marketing Software 111

Hootsuite

JULY 5, 2022

Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 FYI: Hootsuite posts a weekly Instagram story highlighting important changes to the main social networks.) — Adam Mosseri (@mosseri) April 20, 2022. View this post on Instagram. photo posts.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Sprout Social

FEBRUARY 16, 2022

In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. The YouTube algorithm before 2022. Now that you know more about how the YouTube algorithm works, the next big step is understanding how consumers are using social media and how you can stand out from the crowd.

YouTube 120

YouTube Notification Video Trends 120

Sprout Social

JULY 6, 2022

How to find your own best times to post on social media. Social marketers can plan content more effectively when they’re armed with data on the top times to post across social networks. Still, as platforms evolve with how brands and consumers are using social, there are new ways to innovate interactions all the time.

Twitter 103

Twitter Tourism Travel Education 103

Hootsuite

MARCH 8, 2022

This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. In 2020, shoppers spent $560 billion USD directly on social media platforms. 48% of Americans purchased something on a social network in 2021. Can you shop on Pinterest? Yes… and also no.

Features 114

Features Price Buy Campaign 114

Buffer Social

JANUARY 25, 2022

“In 2022, we are leaning heavily into our core brand values to serve our customers on a more personal level.” Building Meaningful Relationships Daniel Choi, co-founder of Choice Art Daniel Choi is building a new kind of social networking app to connect artists and art-lovers, called Choice Art.

Small Business 91

Small Business Marketing Retail Education 91

Keyhole.co

MARCH 7, 2022

Only if you have something more accurate to prove the value of your social marketing plan. Enter social media reporting. What is A Social Media Report? These social media metrics tell you where your brand stands against your competitors when it comes to online discussions. How to Create Social Media Reports Manually?

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Report Social Media Metrics How To 52

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve.

Social Media 101

Social Media Film Exercises Social Networking 101

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

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B2B Social Media Marketing Influencer 225

Social Media Strategies Summit

SEPTEMBER 23, 2022

In its early days, TikTok was known as the social media platform of choice for young people. While TikTok’s audience has grown a little older as the platform has gained in popularity, it still skews a lot younger than any of the other larger social networks and has more female than male users. Teens loved it. Image source.

Education 163

Education Examples Content Nielsen 163

Sprout Social

FEBRUARY 1, 2022

As reported by The New York Times , over 300,000 people were playing the game at the start of 2022 (up from 90 in November). Players initially had no clear way of sharing their results from Wordle’s website with their peers or social networks–but that didn’t stop communities from forming. — NAACP (@NAACP) January 26, 2022.

Meme 93

Meme Communities Conversation Social Media 93

Buffer Social

NOVEMBER 2, 2022

Here’s a question that puzzles most social media users … Why do some of my posts get more views than others? Each social network has a different algorithm. Well one hypothesis is that Twitter, and other social networks, simply don’t want users to leave the app. Which begs the question.

Analysis 85

Analysis Sample Samples Social Networking 85

Dave Fleet

JANUARY 5, 2023

One of the main reasons for this shift in approach is the fact that disinformation is often designed to go viral, and can spread rapidly through social networks. By the time traditional crisis management techniques are deployed reactively, the damage may already have been done. Problems with debunking.

Social Media 195

Social Media Reputation Study Organization 195

Webbiquity SMM

JANUARY 24, 2023

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

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Advertising Social Media Strategy Authentication 238

Sprout Social

DECEMBER 22, 2022

As 2022 comes to a close, we’re looking back on our own year in social at Sprout. Like most social media teams, we’re taking stock of what went well with our social media marketing and what we can improve on as we enter 2023. — Sprout Social (@SproutSocial) November 30, 2022. Loss: Scaling sustainably.

Strategy 105

Strategy Metrics Team Social Media 105

Hootsuite

JANUARY 4, 2023

Shout out to all the social media managers juggling so many hats while keeping their social channels afloat. — Hootsuite (@hootsuite) December 8, 2022. Social media marketing activities can include: Content planning and creation. This is the most visible component of social media marketing.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

JUNE 7, 2023

For example, if you want to focus your brand narrative around your product, ensure your content has the same flow across all social channels. In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers. Let’s dive into the advantages in detail.

Brands 111

Brands Sentiment How To Analysis 111

Sprout Social

OCTOBER 25, 2022

If you don’t believe me, just take a look at the Oklahoma Department of Wildlife Conservation’s social strategy. — Oklahoma Department of Wildlife Conservation (@OKWildlifeDept) October 13, 2022. — Sprout Social (@SproutSocial) October 4, 2022. — HubSpot (@HubSpot) September 21, 2022.

Strategy 129

Strategy Brands Hubspot Survey 129

Keyhole.co

MAY 25, 2022

A typical social media analytics report looks like this: Source. Social media analytics goes beyond broader metrics such as likes, follows, clicks, retweets, previews, and impressions gathered from social networks. As you know, social media is about people sharing their lives with others.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

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Reddit Brands Meme Forums 100

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Source: Digital 2022 Global Overview Report.

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Tips HootSuite Facebook How To 141

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. billion by the end of 2022. 38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020.

Examples 141

Examples Campaign Tips UGC 141

Sprout Social

FEBRUARY 7, 2023

After creating a brand ambassador program with the help of Sprout’s Advocacy platform, the organization reached 16 million people on social media in the first month. In 2022, content shared through our Advocacy platform earned more impressions than all our social networks combined. We had similar results at Sprout.

Buy 92

Buy Curation Statistics Survey 92

Ignite Social Media

MAY 19, 2021

I suspect it won’t be enough to keep creators if the audience flows back to their current social networks. The funds the company raised recently could keep the lights on for a while, but I think that the lion’s share of audio-only interaction will be occurring on other platforms by the second quarter of 2022.

LinkedIn 172

LinkedIn Newsletter Instagram Trends 172

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Schedule amazing content, faster.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

Sprout Social

JULY 13, 2022

The COVID-19 pandemic pushed people to embrace social as a means of connecting with loved ones and brands alike. Today, pandemic restrictions have eased up but consumer social usage definitely hasn’t. Use industry research to inform how your brand navigates social media in Europe. Europe statistics on social media jobs.

Social Media 97

Social Media Strategy Statistics Trends 97

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. These features allow you to keep Twitter a safe place for your brand and community.

Reputation 128

Reputation Tools Brands How To 128

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. The findings help Figo reinforce the value of social at their company and pulse-check brand health. Make space to experiment As Cheyanne puts it, experimentation was the theme of Figo’s 2022 video strategy. The initial returns were minimal.

Social Media 109

Social Media Insurance ROI Meme 109

Hootsuite

JULY 12, 2022

— Reddit on Wiki (@redditonwiki) June 21, 2022. — R/GA (@RGA) February 14, 2022. In other words: your competition on social isn’t just your actual competition—it’s everything around you in the feed. So how do you adapt your brand voice for social? — Bank of America (@BankofAmerica) June 23, 2022.

Brands 114

Brands HootSuite Module Meme 114