Paid, owned and earned media: What they are and where social fits into the mix
Sprout Social
MAY 24, 2022
Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Paid media examples. Paid search. Paid social. — Sprout Social (@SproutSocial) May 12, 2022. Sponsored content.
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