Hootsuite

JUNE 9, 2022

That’s why Twitter polls are a handy tool to keep in your back pocket. A Twitter poll can help you learn more about what your audience thinks, wants, and how they behave. In this guide, we’ll teach you what Twitter polls are and how to use them to connect with your audience. What is a Twitter poll? We promise.

Engagement 145

Engagement Twitter HootSuite Survey 145

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. In this Twitter social listening guide, you’ll learn to detect your audience’s favorite trends, engagement patterns, and their perception of your brand. But first- Why do you need a Twitter social listening guide?

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Social Media Strategies Summit

DECEMBER 1, 2023

So much has happened that Elon Musk’s acquisition of Twitter in late 2022 feels like ancient history. Explaining the decision, Musk wrote : “The Twitter name made sense when it was just 140-character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video. “In

Social Media 241

Social Media Meme Fashion Trends 241

Hootsuite

DECEMBER 7, 2022

Twitter isn’t just the birthplace of cutting-edge humor or the top place to find breaking news. Thanks to Twitter’s advanced search features, it’s also a surprisingly robust search engine. Twitter’s advanced search capabilities are some of the app’s most well-kept secrets. Here’s how to use it: 1.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Social Media Strategies Summit

DECEMBER 22, 2022

City of Phoenix, AZ (@CityofPhoenixAZ) December 9, 2022. In one example, the agency opened up its archive of old public service announcements (PSAs) and shared them in a Twitter thread: In 2019, we found out some of our oldest PSAs, many unseen for decades, would not be saved permanently in the National Archives.

Social Media 171

Social Media Engagement Transportation Hashtag 171

Pixlee

DECEMBER 15, 2021

In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022. Hashtag challenges on TikTok in addition to the app’s overall setup of an endless feed of videos almost make it feel like you’re watching TV.

Social Media 52

Social Media UGC Marketing Influencer 52

Hootsuite

FEBRUARY 13, 2023

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. What does TBT mean?

Brands 145

Brands HootSuite Hashtag Instagram 145

Sprout Social

OCTOBER 25, 2022

— Oklahoma Department of Wildlife Conservation (@OKWildlifeDept) October 13, 2022. For example, check out how Hinge has their Twitter profile set up. — Sprout Social (@SproutSocial) October 4, 2022. — HubSpot (@HubSpot) September 21, 2022. Cosmetics (@elfcosmetics) March 30, 2022. — e.l.f.

Strategy 129

Strategy Brands Hubspot Survey 129

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter.

Examples 141

Examples Campaign Tips UGC 141

Sprout Social

MARCH 22, 2022

— Slightly Biased (@BiasedSlightly) March 16, 2022. billion impressions on Twitter. — NCAA March Madness (@MarchMadnessMBB) March 21, 2022. Hashtags power brands forward. To hashtag or not to hashtag ? For some marketers, hashtags are an essential part of their March Madness playbook.

Brands 80

Brands Hashtag Marketing Meme 80

Likeable

FEBRUARY 15, 2022

Gopuff (@gopuff) February 9, 2022. On TUMS’ official Twitter account, the players competed on a livestream and tested their knowledge about both football and heartburn. For the sweepstakes aspect, TUMS encouraged fans to participate on social media by using the hashtag for a chance to win $88,000 in prizes. Starting on Feb.

Social Media 110

Social Media Brands Content Travel 110

Pixlee

DECEMBER 22, 2021

Naturally, ecommerce will be a big business in 2022. trillion in 2022. Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. Naturally, fostering your brand community is a winning marketing strategy for anyone looking to grow their business in 2022. .

UGC 52

UGC Marketing Mobile Review 52

Keyhole.co

MARCH 7, 2022

Now let’s jump into where to find these metrics for each social platform and how to create a fully-fledged social media report in 2022. Twitter Analytics. To collect data from your Twitter account, open your Twitter profile and click the three dots on the left: Then, click Analytics. Keyhole’s Twitter Analytics .

Report 52

Report Social Media Metrics How To 52

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? The answers to these questions will define how people perceive your brand in 2022 and beyond.

Strategy 52

Strategy UGC Brands Apparel 52

Sprout Social

APRIL 19, 2022

Altogether, the TikTok hashtag “#EyesLipsFamous” garnered 41.8M — Dunkin' (@dunkindonuts) April 1, 2022. We looked at social media data from March 14 to April 14, 2022, to examine how the brand partnership affected social performance. Since launching their brand partnership with Dunkin’ on March 30, 2022, 21% (12.9

Collaboration 86

Collaboration Brands Loyalty Campaign 86

Oktopost

APRIL 21, 2022

Some brands also provide hashtags that users can add to their posts in order to make them more visible to your team. If you’re having trouble getting enough user-generated content, ask your audience to tag your brand or post with a particular hashtag. In 2022, consumers are used to receiving more ads than they have time to read.

Content 118

Content FAQ Sentiment Hashtag 118

Webbiquity SMM

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Twitter remains the second-most popular network, used by 85% of B2B marketers. The Top Social Networks for B2B Marketing.

B2B 225

B2B Social Media Marketing Influencer 225

Social Media Strategies Summit

JANUARY 23, 2023

According to the 2022 Edelman Trust Barometer , 48% of respondents view the government as a divisive force in society, and 46% say the same about the media. Someone who sees your posts on Twitter isn’t going to hop on over to Facebook to message you. Almost all government agencies do a mix of those three communication types.

Transportation 196

Transportation How To Posterous Team 196

Sprout Social

JULY 12, 2022

Today, June 21, 2022, Cloudflare suffered an outage that affected traffic in 19 of our data centers. — Cloudflare (@Cloudflare) June 21, 2022. Slack’s response to an outage (2022). They also used Twitter to communicate with users in a tone that was authentic yet apologetic (see below).

Examples 109

Examples Brands Sentiment Reputation 109

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Ever wonder which hashtags you should be using?

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

Hootsuite

JANUARY 4, 2023

— Hootsuite (@hootsuite) December 8, 2022. Source: Hootsuite’s Global State of Digital 2022 Report (October Update). That might mean a Facebook Group or a hashtag like #DIYTok. Source: Hootsuite’s Global State of Digital 2022 Report (October Update). You're all the true MVPs pic.twitter.com/7jtsbgkbhK.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. These features allow you to keep Twitter a safe place for your brand and community.

Reputation 128

Reputation Tools Brands How To 128

Sprout Social

JUNE 7, 2023

In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers. This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™.

Brands 111

Brands Sentiment How To Analysis 111

Hootsuite

SEPTEMBER 7, 2022

Public hashtags can amplify important content. If you’re building brand awareness, a catchy hashtag can go a long way. Take Princeton, for example; they’ve included #PrincetonU in their bio on Twitter. Take Princeton, for example; they’ve included #PrincetonU in their bio on Twitter. Linguistics.

Education 93

Education Social Media Tips HootSuite 93

Sprout Social

MAY 10, 2022

Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. Liquid Death sparked conversation online after its 2022 Super Bowl ad aired. The ad made the brand a trending topic on Twitter and amassed thousands of views and shares on other platforms. whirlpoolusa.

Social Media 116

Social Media Brands Marketing Meme 116

Keyhole.co

MARCH 8, 2022

Alternatively, if you are an eCommerce business focussed on sustainability, leverage trending videos, how-to’s, hashtag challenges, and other types of video content aimed at adding value to your audience. #3. There are five distinct types of ads on TikTok: In-feed ads Branded hashtags TopView ads. Use relevant hashtags.

Engagement 119

Engagement Hashtag Influencer Trends 119

Sprout Social

MARCH 16, 2022

Posted by Patagonia on Monday, January 24, 2022. — Sprout Social (@SproutSocial) March 10, 2022. Helpful Twitter video metrics. A video view on Twitter is counted when someone has watched your video for at least two seconds with at least 50% of the video visible in their window. Hashtag clicks. Engagements.

Engagement 122

Engagement Report Video Metrics 122

Oktopost

FEBRUARY 24, 2022

How to Do Social Selling on Twitter. While you could theoretically develop a social selling funnel on almost any channel, three platforms stand out from the rest for B2B brands in 2022. Even though it serves more of a niche audience and a niche purpose, LinkedIn is still surprisingly competitive with websites like Twitter and Facebook.

B2B 171

B2B Brands LinkedIn Groups 171

Hootsuite

FEBRUARY 24, 2023

Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Use it to reply to private messages and comments on Facebook, Instagram, Twitter and more. Want to go deeper?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

NOVEMBER 10, 2021

Follow the lead of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams , or play around with editing tools and trending sounds to create high-energy short-form videos that represent your business. Use hashtags.

How To 143

How To Hashtag Trends Analytics 143

Buffer Social

JANUARY 11, 2023

AskBuffer — Jake Pryszlak (@Jakepryszlak) October 19, 2022. From Instagram, Twitter, LinkedIn, Pinterest, and TikTok, it’s not always realistic for one business to be posting on five different channels. How and where do you start when creating a brand new social media channel for your business?

Remix 94

Remix Instagram Social Media Trends 94

Buffer Social

SEPTEMBER 20, 2022

— Buffer (@buffer) August 22, 2022. Hashtag manager available on all channels Previously, the hashtag manager (used to store all your groups of hashtags) was only available for Instagram posts. It’s officially Build Week at Buffer! Not great for people posting from Portland, or tweeters tweeting from Tokyo.

Features 82

Features Project Hashtag Analytics 82

Sprout Social

MAY 24, 2022

— Sprout Social (@SproutSocial) May 12, 2022. Instead of relying on placements in digital or print media, they began making statements directly from their Twitter account. The hashtag #LittleGreenMachine currently has over 73 million views and sales of the product have more than doubled in a year. Hashtag growth.

Sentiment 95

Sentiment Metrics Hashtag Review 95

Sprout Social

MAY 3, 2022

Their recommendations range from excluding cannabis-related hashtags on posts, not putting dollar signs in your copy, or not using creative that depicts cannabis consumption. — BROWN GIRL Jane (@BROWNGIRLJane) April 11, 2022. Because of this, I looked to other industry professionals for their insights. pic.twitter.com/sofgaKBSZZ.

Social Media 86

Social Media Brands Content Guidelines 86

Hootsuite

FEBRUARY 22, 2022

Also look for and monitor hashtags like [brandname]partner or [brandname]affiliate. — Fellow.app (@fellowapp) February 4, 2022. So, for example, if you want to create an entire Twitter account devoted to merchandise related to The Legend of Zelda, Amazon is probably a good bet. Social listening can help here.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Sprout Social

JANUARY 12, 2022

User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. There’s a reason why so many ecommerce brands are going all-in on user-generated content and hashtag campaigns that require customers to share photos and reviews — they get people talking. pic.twitter.com/n4Yq101FtD.

Conversation 135

Conversation Review Marketing How To 135

Social Media Strategies Summit

SEPTEMBER 18, 2023

Abbey targeted relevant influencers through direct messages on Instagram and Twitter, informing them of an exciting upcoming opportunity: four large super-post-panamax cranes were entering Elliott Bay in Seattle after spending several weeks traveling from Shanghai. She didn’t incentivize these influencers with gifts or special access.

Influencer 130

Influencer Travel Retail UGC 130