Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Does it offer analytics and reporting? Key features.

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Influencer Tools Marketing Software 113

Hootsuite

DECEMBER 15, 2021

If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. A TikTok trend can be a sound, hashtag, dance or challenge.

Trends 142

Trends HootSuite Fashion Video 142

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Try it Free.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

MARCH 16, 2022

Fast reporting helps you understand what content impacts your business and strategy, and how. Posted by Patagonia on Monday, January 24, 2022. Sprout Social’s Premium Analytics feature calculates this metric in a downloadable report in seconds. — Sprout Social (@SproutSocial) March 10, 2022. Hashtag clicks.

Engagement 124

Engagement Report Video Metrics 124

Social Media Strategies Summit

DECEMBER 22, 2022

. — City of Phoenix, AZ (@CityofPhoenixAZ) December 9, 2022. When it comes to reporting breaking news, keep it simple. Your followers can use your social media pages to report concerns, react to news, or simply to share whatever’s on their minds. US Consumer Product Safety Commission (@USCPSC) November 28, 2022.

Social Media 171

Social Media Engagement Transportation Hashtag 171

Hootsuite

AUGUST 15, 2022

Close to 1 in 2 people have reported looking up new brands, products or services on Instagram. Use hashtags to reach new audiences. By using hashtags , you can connect with people who are interested in Black Friday deals and help them find your products and services. Try selling directly on social media. See it in action.

Strategy 101

Strategy Discount Marketing Retail 101

Webbiquity SMM

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Per the report, there are: 93.6 How your social media marketing budget stacks up to your peers and competitors? 575,000 tweets published.

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B2B Social Media Marketing Influencer 225

Social Media Strategies Summit

DECEMBER 1, 2023

So much has happened that Elon Musk’s acquisition of Twitter in late 2022 feels like ancient history. Sadly, it also proved to be one of the shortest-lived social media moments of 2023: It is with deep sadness that we must report the #MetGala cockroach was stepped on. According to KnowYourMeme , this trend first surfaced in 2022.

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Social Media Meme Fashion Trends 241

Sprout Social

OCTOBER 25, 2022

However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. — Oklahoma Department of Wildlife Conservation (@OKWildlifeDept) October 13, 2022. — Sprout Social (@SproutSocial) October 4, 2022. — HubSpot (@HubSpot) September 21, 2022. Do hashtags work anymore?

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Strategy Brands Hubspot Survey 131

Hootsuite

FEBRUARY 13, 2023

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. What does TBT mean?

Brands 145

Brands HootSuite Hashtag Instagram 145

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. billion by the end of 2022. 38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020. Consider trending and branded hashtags.

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Examples Campaign Tips UGC 142

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Ever wonder which hashtags you should be using?

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HootSuite Notification Hashtag Upcoming 116

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? The answers to these questions will define how people perceive your brand in 2022 and beyond.

Strategy 52

Strategy UGC Brands Apparel 52

Oktopost

APRIL 21, 2022

A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services. Reporting issues with products and services. Some brands also provide hashtags that users can add to their posts in order to make them more visible to your team.

Content 118

Content FAQ Sentiment Hashtag 118

Keyhole.co

FEBRUARY 13, 2024

billion in ad revenue in 2022. Enhancing customer experience: Set up alerts for specific keywords, hashtags, and brand mentions to track customer complaints and queries. Increase lead generation: Track trending topics, keywords, and hashtags. For that, you must identify the right keywords and hashtags.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Hootsuite

JUNE 9, 2022

— Denny’s (@DennysDiner) May 10, 2022. Find out in our #Digital2022 Q2 report!). — Hootsuite (@hootsuite) April 21, 2022. . — Hootsuite (@hootsuite) April 21, 2022. So add some relevant hashtags, @mentions, and links. Twitter’s user count is expected to grow upwards of 329 million in 2022.

Engagement 145

Engagement Twitter HootSuite Survey 145

Sprout Social

AUGUST 22, 2023

Conversational analytics is actionable intelligence in the form of trends and reports derived from analyzing customer conversations using AI and machine learning. This is important because a timely response to feedback, negative or positive, is important to customers, as our 2022 Index revealed. What is conversational analytics?

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. in 2022 proved the success of two unlikely duos.

Examples 126

Examples Influencer Campaign Marketing 126

Sprout Social

DECEMBER 5, 2022

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. — Chewy (@Chewy) November 28, 2022. — Sprout Social (@SproutSocial) October 18, 2022. It’s Corn – Tariq & The Gregory Brothers & Recess Therapy.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

JUNE 7, 2023

In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers. This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™.

Brands 113

Brands Sentiment How To Analysis 113

Hootsuite

NOVEMBER 16, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Make sure to include a description with some hashtags so it finds its way to your audience. Hashtags can help more people see your post. How to create a TikTok account.

Video 126

Video How To Hashtag Film 126

Hootsuite

JANUARY 4, 2023

— Hootsuite (@hootsuite) December 8, 2022. Using analytics tools to track how content performs, report on progress towards social media goals, and plan ways to improve overall response. Source: Hootsuite’s Global State of Digital 2022 Report (October Update). Source: Hootsuite 2023 Social Trends Report.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

MAY 24, 2022

— Sprout Social (@SproutSocial) May 12, 2022. The hashtag #LittleGreenMachine currently has over 73 million views and sales of the product have more than doubled in a year. Here are some reporting tips, plus sample metrics you can use to measure performance: Photo credit: Codesign. Hashtag growth. Cost per click.

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Sentiment Metrics Hashtag Review 97

Sprout Social

JUNE 27, 2023

According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

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Review Brands How To Analysis 127

Keyhole.co

MARCH 8, 2022

Alternatively, if you are an eCommerce business focussed on sustainability, leverage trending videos, how-to’s, hashtag challenges, and other types of video content aimed at adding value to your audience. #3. There are five distinct types of ads on TikTok: In-feed ads Branded hashtags TopView ads. Use relevant hashtags.

Engagement 119

Engagement Hashtag Influencer Trends 119

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. The platform also doesn’t allow you to customize social media performance reports. Every Hootsuite plan comes with Streams that let you track hashtags, mentions, conversations, and competitor activities.

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HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. According to The 2023 State of Social Media report , 66% of business leaders say increasing brand reputation and loyalty is a top priority. Make sourcing this content even easier by creating a branded hashtag. Figo’s #yesfigopets.

Strategy 123

Strategy Brands Content UGC 123

Hootsuite

NOVEMBER 10, 2021

Follow the lead of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams , or play around with editing tools and trending sounds to create high-energy short-form videos that represent your business. Use hashtags.

How To 143

How To Hashtag Trends Analytics 143

Sprout Social

FEBRUARY 15, 2023

Fifty-three percent of consumers say brands that issue statements in support of racial equality need to follow it up with concrete action , according to an Edelman report. ShaiheemSupreme) December 1, 2022 Since Issa Rae owns the company, it’s not surprising that amplifying Black voices is at the center of her work. million views.

Collaboration 98

Collaboration Brands Press Release Communities 98

Buffer Social

SEPTEMBER 20, 2022

— Buffer (@buffer) August 22, 2022. Hashtag manager available on all channels Previously, the hashtag manager (used to store all your groups of hashtags) was only available for Instagram posts. Weekly Report Card: A weekly email documenting how you’ve performed on social over the previous week.

Features 82

Features Project Hashtag Analytics 82

Sprout Social

AUGUST 3, 2023

Today, every post is influenced by factors like format, creativity, hashtags, how people engage with it and the ever-changing algorithm. After the #GuacDance challenge, Chipotle reported over $800K sales of their guacamole on National Guacamole Day. Plus, everyone is competing for attention.

Social Media 90

Social Media Content Airlines Authentication 90

Hootsuite

JANUARY 24, 2022

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Which hashtags is your audience most likely to engage with? Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders.

Data 94

Data Social Media HootSuite Template 94

Sprout Social

MARCH 7, 2022

Twice a year, you go on the brand health reporting equivalent of an excellent date. On February 22, 2022, the tool experienced unexpected outages that lasted several hours after the Presidents’ Day holiday weekend. brookevpickle) February 23, 2022. Inbound Message Tagging and Tag Reports. Here’s to a better tomorrow ??

Survey 92

Survey Brands Sentiment Template 92

Sprout Social

MAY 10, 2022

According to a report by Kantar BrandZ , a stronger brand leads to more shareholder returns and large cash flow contributions. Liquid Death sparked conversation online after its 2022 Super Bowl ad aired. Whirlpool also benefits from #CleanTok, a popular hashtag highlighting cleaning hacks and helpful home appliances.

Social Media 118

Social Media Brands Marketing Meme 118

Later

JUNE 28, 2021

In fact, it’s on track to become a $15 billion dollar industry by 2022. The Later x Fohr Influencer Marketing Report revealed that the less followers an influencer has on Instagram, the higher their average engagement rate. Sign up for the FREE report now ! Monitor your branded hashtag. FYI: Over 3.5M

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Influencer How To Marketing Instagram 133

Keyhole.co

NOVEMBER 2, 2022

billion by 2022, Tiktok is undoubtedly the most powerful platform for brands to build a loyal and engaged audience. This content can be user-generated videos about your product and services and challenges or hashtags encouraging users to participate and create more content. Research viral trends and #hashtags (or start your own).

Engagement 52

Engagement Hashtag UGC Trends 52

Hootsuite

AUGUST 10, 2021

spending on influencer marketing is set to surpass $3 billion for the first time in 2021, and to top $4 billion in 2022. Think about how your influencer marketing campaign will fit into your broader social marketing strategy and create measurable goals you can report on and track. More than two-thirds ( 67.9% ) of U.S

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Influencer Social Media Marketing How To 145