Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Buffer Social

AUGUST 3, 2022

This is where Facebook Groups come into the picture. Creating a Facebook Group for your brand provides an opportunity to better connect with your followers in an intimate setting. billion people use Facebook Groups each month, proving that millions turn to these more intimate online spaces in hopes of bonding with others.

Small Business 92

Small Business Groups Groups Examples 92

Sprout Social

FEBRUARY 22, 2022

There’s no time like the present to reach consumers through social media. Thanks to social shopping, businesses can start demonstrating the bottom-line, revenue impact of that reach. In this article, we’ll explore: What social shopping is and why it’s huge for brands. The different types of social shopping.

Platform 106

Platform Tips Buy Instagram 106

Sprout Social

AUGUST 2, 2022

So what’s hot on YouTube in 2022? To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. Consumers rank live video the third-most engaging content type, according to the Sprout Social Index™. Live videos.

YouTube 138

YouTube Trends Strategy Content 138

Ignite Social Media

JUNE 14, 2023

Finding it hard to compete with social algorithm changes using hashtags? Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach?

Hashtag 152

Hashtag Social Media Strategy UGC 152

Ignite Social Media

JULY 15, 2022

What TikTok Commerce Looks Like in 2022. In March of this year, eMarketer hosted a TikTok Commerce 2022: Strategies for Success webinar. The 3 Cs are as follows: Communities: Communities are a niche group of TikTok users who share a common interest. Find your niche and then find your niche within it. READ ARTICLE HERE.

Affiliate marketing 91

Affiliate marketing Instagram Feed Feedly 91

BeingOptimist

JANUARY 14, 2022

So, learn how to bootstrap your SaaS startup in 2022, and this post will help you with that. People like being a part of an exclusive group like VIPs or beta-testers, according to Appcues’s research. Even setting up a Facebook Group is a good way to show the customers that you care. Identify the Product/Market Fit.

Startup 105

Startup Discount Price Survey 105

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Buffer Social

JANUARY 20, 2022

  In this post, we’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm. A great way to start out 2022 is to share your experience with mentoring.

Social Media 85

Social Media Content Small Business Meme 85

Hootsuite

AUGUST 22, 2022

That’s exactly the kind of nerdy content that goes over well on LinkedIn, the world’s largest social media platform for professionals. Over 830 million users search and apply for jobs, join groups, and share business news on LinkedIn. 20+ top LinkedIn hashtags in 2022. Professional nerdsss.). What are LinkedIn hashtags?

Hashtag 92

Hashtag LinkedIn HootSuite Social Media Management 92

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Social commerce is a subset of eCommerce. It involves buying and selling over social media. Are you thinking about getting into Instagram eCommerce?

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

Social Media 129

Social Media Marketing Social Media Management Issues 129

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 88

Social Media Brands Tips HootSuite 88

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Collaboration 120

Collaboration Social Media Team Sentiment 120

Hootsuite

MARCH 8, 2022

This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. In 2020, shoppers spent $560 billion USD directly on social media platforms. 48% of Americans purchased something on a social network in 2021. Pinterest calls these “product groups.”.

Features 114

Features Price Buy Campaign 114

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work.

Consultant 105

Consultant Social Media How To Insurance 105

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. We’re discussing both the icks and ideals for Women’s History Month social media ideas. For some women, like Alexa Heinrich, Social Media Manager at St.

Social Media 116

Social Media Team Groups Groups 116

Sprout Social

APRIL 18, 2022

Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities. Here’s what you need to know.

Social Media 102

Social Media Film Exercises Social Networking 102

Ignite Social Media

MAY 27, 2021

Google is phasing those out on Chrome browsers by 2022 (that’s next year btw) leaving advertisers that rely on cookies to find another solution. What Privacy Updates Mean for Social Media Marketers. Audiences that are served retargeting messages often have stronger than average conversion rates compared to other target groups.

Privacy 155

Privacy Social Media Apple Advertising 155

The Realtime Report

APRIL 20, 2022

Most Social Media Ads Reach Only. Sotrender, a social media analytics company, has conducted research which clearly shows that most ads created in Meta products do not hit their target audiences. 5% Of Their Target Audience. Reach and brand awareness campaigns were analyzed separately from other campaigns.

CPM 172

CPM CPC Social Media Cost 172

Sprout Social

JULY 13, 2022

To put it simply, social media in Europe is way different from social media in the U.S. Despite these differences, you don’t need to add “armchair cultural anthropology” to your ever-growing list of social media management skills. Social media in Europe: Advice from 3 marketers in the region.

Social Media 98

Social Media Strategy Statistics Trends 98

Sprout Social

APRIL 27, 2022

As social media grew in popularity, lengthy URLs began to present a problem. You’ll still reach our report on Social Shopping Behavior in 2022, but it’s much easier and quicker to enter the shortened URL or link. Scroll down so that you can see the Settings by Group listing. links instead of a generic Bit.ly

URL 104

URL Engagement Domain Name API 104

Sprout Social

APRIL 20, 2022

Social media networks are heavily investing in the creator economy. Meta announced that it plans to invest $1 billion into the creator economy by the end of 2022. As part of Instagram’s push to encourage creators to make more Reels, it introduced Reels Bonuses to a select group of Creators. Reels Bonuses.

Instagram 123

Instagram Badge Influencer Campaign 123

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Social Media Today

OCTOBER 3, 2022

Meta will outline the latest groups features and updates at the virtual event.

Eventful 185

Eventful Communities Facebook Groups 185

Hootsuite

SEPTEMBER 7, 2022

Social media has revolutionized the way we connect and communicate with each other. Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. How does social media influence education?

Education 93

Education Social Media Tips HootSuite 93

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Features 99

Features Social Media Curation Geotagging 99

Hootsuite

SEPTEMBER 30, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Groupe Dynamite: Customer service. Let’s look at Groupe Dynamite as an example. This bilingual chatbot interacts with customers in each of Groupe Dynamite’s ecommerce stores. See it in action.

FAQ 120

FAQ Retail Overview Loyalty 120

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

Social Media Management 101

Social Media Management Social Media Tips Skills 101

Hootsuite

OCTOBER 24, 2022

Second only to referrals, social media is the next best source of real estate leads, according to a 2022 realtor survey. Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. Wondering how to grow your social media accounts?

Real Estate 79

Real Estate Social Media HootSuite Instagram 79

Sprout Social

JULY 6, 2022

When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. billion people are on social. Think about it: 4.62

Social Media 113

Social Media Sentiment Survey Marketing 113

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. Quick Links: 6 Common Social Media Security Risks. Unattended Social Media Accounts.

Social Media 125

Social Media How To Policies Authentication 125

Hootsuite

FEBRUARY 22, 2022

Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Hootsuite

APRIL 26, 2023

If you manage social media for a healthcare organization , you’ve come to the right place. In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. What does HIPAA say about social media?

Social Media 93

Social Media Health Care Tips Policies 93

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived.

Social Media 78

Social Media Sentiment Metrics Data 78

Sprout Social

JANUARY 12, 2023

According to The Sprout Social Index ™ 2022 , trust and aligned values top the list (at 40% and 36% respectively). — Sprout Social (@SproutSocial) December 16, 2022. To see For Days’ values in action, look no further than their social platforms. What compels customers to choose one brand over another?

Brands 128

Brands How To Authentication Exercises 128

Hootsuite

OCTOBER 11, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. There are 11 objectives to choose from, grouped into the categories of awareness, consideration, and conversions. What is Snapchat Ads Manager? Step 1: Choose your objective.

How To 98

How To Template Templates Campaign 98