Sprout Social

OCTOBER 25, 2022

Share of voice compares your brand’s market share on social to its top competitors. 12 proven strategies to increase brand awareness with social media. Social is a go-to channel for raising brand awareness. But how do you become a familiar face within your followers’ feeds versus someone they just scroll past?

Strategy 131

Strategy Brands Hubspot Survey 131

Ignite Social Media

MAY 19, 2021

It’s hard to scroll through social feeds or the news today without being hit with more information on Clubhouse, the hot new app (now also available on Android devices as of this month) that features audio-only rooms that allow people to chat about shared interests. Live video on Twitter. What replaced them? Facebook Live.

LinkedIn 172

LinkedIn Newsletter Instagram Trends 172

Sprout Social

JUNE 7, 2023

For example, if you want to focus your brand narrative around your product, ensure your content has the same flow across all social channels. In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers. Let’s dive into the advantages in detail.

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. billion by the end of 2022. 38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020.

Examples 142

Examples Campaign Tips UGC 142

Hootsuite

JANUARY 4, 2023

Shout out to all the social media managers juggling so many hats while keeping their social channels afloat. — Hootsuite (@hootsuite) December 8, 2022. Social media marketing activities can include: Content planning and creation. This is the most visible component of social media marketing.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

JULY 19, 2022

Using hashtags on different social networks. The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. — Sprout Social (@SproutSocial) July 4, 2022.

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Hashtag How To Guidelines Telecommunications 122

Hootsuite

JULY 12, 2022

— Reddit on Wiki (@redditonwiki) June 21, 2022. — R/GA (@RGA) February 14, 2022. In other words: your competition on social isn’t just your actual competition—it’s everything around you in the feed. And Twitter is a group of raccoons fighting behind an Arby’s. (In hot dog combo. That’s what wins.

Brands 114

Brands HootSuite Module Meme 114

Buffer Social

JANUARY 11, 2023

How and where do you start when creating a brand new social media channel for your business? AskBuffer — Jake Pryszlak (@Jakepryszlak) October 19, 2022. Figure out where your audience is There are a ton of potential options when choosing which social media site to be active on.

Remix 94

Remix Instagram Social Media Trends 94

Sprout Social

SEPTEMBER 30, 2022

We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling? Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. Social networks are one of the main places where information is exchanged.

Tips 133

Tips Authentication LinkedIn Groups 133

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Schedule amazing content, faster.

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HootSuite Notification Hashtag Upcoming 116

Hootsuite

SEPTEMBER 7, 2022

Plus, most social networking sites and resources are free! Social media can help build relationships between teachers and students. Take Princeton, for example; they’ve included #PrincetonU in their bio on Twitter. Source: Princeton on Twitter. — Calgary Linguistics (@calgarylinguist) September 6, 2022.

Education 93

Education Social Media Tips HootSuite 93

Ignite Social Media

JUNE 28, 2022

One of the main reasons video content is so important for marketers is that it encourages social sharing. As of 2022, an average person is predicted to spend 100 minutes per day watching online videos. Video is much more likely to be shared on social media than text and images combined. VIEW OUR CAPABILITIES DECK.

Video 146

Video Content Marketing YouTube 146

Buffer Social

JUNE 27, 2023

Ever since Twitter’s ownership changed in late 2022, several apps have sprung up offering to be alternatives with varying degrees of popularity. It’s based on an open-source, “federated” concept, where different servers use the same protocol to speak to each other and share content to one feed.

Social Networking 131

Social Networking Twitter Flipboard Feed 131

Hootsuite

OCTOBER 11, 2022

If people were talking about your brand on social networks, you’d want to know about it, right? Whether you’ve noticed or not, if you have any kind of social presence at all, your brand is likely receiving social mentions. — Kent Stones (@KentStones) September 29, 2022. Why are social mentions so important?

HootSuite 145

HootSuite How To RSS Feed 145

Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. But the truth is, a brand can’t reach its full potential on Twitter’s native client alone. If you really want to grow your Twitter account (and why the heck wouldn’t you?!), Or to get more Twitter followers ?

Directory 145

Directory Tools HootSuite Twitter 145

Sprout Social

OCTOBER 31, 2022

A social media meme is an image, video or text format that captures the—typically humorous—thoughts, feelings or experiences of a specific audience. Memes can start anywhere: Twitter, Reddit, the Domino’s website. I’m not on Twitter” ????????????????????????????????????????????????????????????????????????????????????????????????.

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Meme Social Media Social Media Management Trends 126

Sprout Social

JULY 6, 2022

We’ve seen an interesting shift in when there’s the most engagement on Facebook in 2022. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. How to find your own best times to post on social media. How we gathered the data.

Tourism 115

Tourism Facebook Travel Education 115

Hootsuite

JUNE 20, 2022

Plus, Facebook prioritizes Live video by placing it at the top of the feed. If you post on other social networks as well, though, you might need a third-party social media management tool. With Hootsuite, you can manage all of your social media activity in one place. Schedule, engage, analyze, perform.

Tips 145

Tips HootSuite Badge Facebook 145

Sprout Social

APRIL 13, 2022

Instagram has seen incredible growth in the last two years and reached 2 billion monthly users as of early 2022. With healthcare engagement up on other social platforms in 2021, we can assume audiences were looking for answers to their questions on other platforms, such as Twitter. Healthcare social media resources.

Instagram 123

Instagram Tourism Travel Education 123

Hootsuite

SEPTEMBER 15, 2022

Some social media brands, like Wendy’s, are famous for playing along with trolls or even roasting other brands. — Wendy’s (@Wendys) January 12, 2022. This is where the popular internet phrase “Don’t feed the trolls” comes from. Every social networking platform has a code of conduct.

Social Media 29

Social Media Tips HootSuite Film 29

Jon Loomer

JULY 12, 2023

Initial Functionality Threads is Meta’s Twitter competitor, so core functionality won’t be original. Like Twitter, Threads isn’t text only, of course. Whether this was by design or because the launch was moved up to take advantage of ongoing chaos at Twitter isn’t clear. No edit option.

Instagram 148

Instagram Hashtag Feed Feedly 148

Hootsuite

APRIL 6, 2023

This moment essentially marked the beginning of social media influencers. Tumblr and the age of the microblog (2007) In 2007, the social network described as “Twitter meets YouTube and WordPress” came a-tumblin’ along when 17-year-old David Karp launched Tumblr from his bedroom. and really set the tone for future tweets.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Hootsuite

NOVEMBER 7, 2022

Social media algorithms are the backbone of all social networks. In this post, we’ll answer the question of how social media algorithms work. It’s never a good idea to try to game an algorithm on social media, but understanding the most important ranking signals can give you a strategic advantage over your competitors.

Social Media 137

Social Media HootSuite Trends Feed 137

Hootsuite

JULY 5, 2023

Recent changes to API access on Twitter and Reddit have brought the topic of social media APIs into the news. So, what do you need to know about APIs as a social media user or professional? 1 Social Media Tool Create. The APIs connect Hootsuite with your social media accounts.

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API Social Media HootSuite Reddit 89

Hootsuite

JANUARY 23, 2023

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What are social profiles? Social profiles are the online identities of a specific brand or person as established on different social networks. Your display name.

Social Media 145

Social Media Tips Instagram HootSuite 145

Social Media Strategies Summit

NOVEMBER 18, 2022

Of the five major platforms in our social media strategy guide, TikTok is (currently) the only one dedicated to video content. It’s also more algorithmically driven than the other platforms, with the For You feed recommending content based on your previous engagement habits. Twitter Marketing Strategy. Image source. Interests.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Hootsuite

MARCH 8, 2022

Depending on the platform, a social media video can run from 1 second to hundreds of hours in length. Read on to learn the best possible video lengths for each social network. As published in our Digital 2022 report , watching videos is the fourth most popular reason people use the internet, period. Video is a must.

Video 135

Video Social Media Tips Vimeo 135

Keyhole.co

FEBRUARY 13, 2022

Here are the top 25 social media analytics tools in 2022: Keyhole AgoraPulse Oktopost Brandwatch BrandMentions Meltwater Reputology TapInfluence Hootsuite NetBase quintly Rival IQ DashThis Sprout Social Socialbakers Brand24 Mention Followerwonk Iconosquare Audiense Tailwind TweetReach Falcon.io Followerwonk (Twitter).

Analytics 52

Analytics Social Media Tools Price 52

Hootsuite

OCTOBER 26, 2022

Social SEO is the art of adding text-based features like captions, alt-text, and closed captions to your posts so that people using the search bars on social platforms can easily find your content. To understand social SEO, you need to understand the basics of traditional SEO. Social SEO tips for every network.

SEO 104

SEO Social Media How To HootSuite 104

Hootsuite

DECEMBER 15, 2022

You’ve seen the name pop up again and again on Twitter: Mastodon. Usually, it’s from people making grand claims about Twitter’s future and declaring that they’re leaving the app. We’ll explore why everyone’s interested in it, and whether it can actually replace Twitter. — Elon Musk (@elonmusk) April 14, 2022.

UGC 98

UGC Affiliate marketing Open Source Social Networking 98

Sprout Social

MAY 18, 2022

Our social media team model uses a platform-specific approach. For example, I manage our engagement networks—Twitter, LinkedIn and Facebook. — Sprout Social (@SproutSocial) May 4, 2022. Our other accounts—TikTok, Instagram, Pinterest, Spotify and YouTube—are our awareness networks.

Team 88

Team Social Media Collaboration Publishing 88

Ignite Social Media

MAY 17, 2022

While each social platform varies in popularity with different demographics, it’s important to consider the broad reach and scale these platforms provide brands as a whole. Social Media Users are now 93.4% As social media marketing continues to evolve, video-based feeds are becoming increasingly popular.

Social Media 192

Social Media Marketing Proposal Influencer 192

Sprout Social

DECEMBER 14, 2022

Is your business ready to tackle high-volume service events across Facebook, Twitter, Instagram and more? This guide breaks down how brands can create a seamless social media support strategy. Customers can request assistance via DM, a review site or through their own social posts. — Discord (@discord) December 2, 2022.

Social Media 98

Social Media Brands Team Process 98

Sprout Social

DECEMBER 21, 2022

Posted by Impossible Foods on Sunday, November 20, 2022. It powers your social customer care strategy. According to The Sprout Social Index™ 2022 , more than half of all consumers expect a response from a brand within 12 hours of the initial message. — Petco (@Petco) September 19, 2022. It supports targeting.

Organization 137

Organization Social Media Strategy Metrics 137

Hootsuite

FEBRUARY 17, 2022

According to our survey, Pinterest’s marketing effectiveness increased by 140% between 2021 and 2022, and many marketers are planning to invest a lot more time and money in Pinterest 2022. Pinterest is a perfect hybrid of social media and window shopping. It’s shopping-friendly. Try it free today. Get Started. Try Hootsuite.

How To 111

How To Metadata HootSuite Retail 111

Ignite Social Media

FEBRUARY 2, 2023

Ignite Social Media launched in 2007, just a few months before the first iPhone came out. That same year, Tumblr, Friend, Feed and Justin.tv They’re not really mapping the social network. … Read More Is Twitter Safe for Brands for 2023? TikTok is more like an entertainment platform. Say no more!

Influencer 85

Influencer Social Media Hubspot Travel 85

Hootsuite

FEBRUARY 15, 2022

Other social networks have also jumped on the audio-only train, including Twitter Spaces and Facebook’s Live Audio Rooms. LinkedIn plans to use internal data to show the most relevant professional events in users’ feeds. Here’s what Audio Events will look like in your LinkedIn feed.

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Eventful LinkedIn HootSuite Hosting 104