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The social media customer service statistics brands need to know in 2022

Sprout Social

The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). Being consistent with your customer support builds trust and loyalty. Twitter customer service stats. Twitter is where you’ll find most people headed to compliment or complain about a brand.

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty.

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Brand experience: Why it matters and how to build one that works

Sprout Social

In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers. Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty.

Brands 111
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How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach? Finding it hard to compete with social algorithm changes using hashtags?

Hashtag 152
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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

In 2022, Instagram Reels had an average engagement rate that was at least double that of other post types ( Socialinsider ). As of June 2022, YouTube Shorts topped 5 billion monthly active users. According to The Sprout Social Index 66% of consumers say short-form video is the most engaging type of social content in 2022.

Buy 116
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Brand awareness: What it is and strategies to improve it

Sprout Social

But how do you become a familiar face within your followers’ feeds versus someone they just scroll past? — Oklahoma Department of Wildlife Conservation (@OKWildlifeDept) October 13, 2022. For example, check out how Hinge has their Twitter profile set up. — Sprout Social (@SproutSocial) October 4, 2022.

Strategy 130
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What Is Social Media Marketing? [Complete 2023 Guide]

Hootsuite

There’s also potential for building a sense of community, which creates brand loyalty. — Hootsuite (@hootsuite) December 8, 2022. Source: Hootsuite’s Global State of Digital 2022 Report (October Update). Create community and brand loyalty. Source: Hootsuite’s Global State of Digital 2022 Report (October Update).