Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. Live videos.

YouTube 139

YouTube Trends Strategy Content 139

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 267

Social Media Tips Marketing HootSuite 267

Ignite Social Media

JULY 15, 2022

When compared to other traditional social networks like Twitter (35 minutes/day), Facebook (31 minutes/day), Snapchat (30 minutes/day), and Instagram (29 minutes/day), TikTok has the lead. Compared to other social channels like Facebook, the social giant reigns supreme, with a staggering 67.7% What TikTok Commerce Looks Like in 2022.

Affiliate marketing 91

Affiliate marketing Instagram Feed Feedly 91

Sprout Social

NOVEMBER 30, 2021

billion in 2022. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. For businesses that want to market to the younger generations , it’s important to know that nearly half have already purchased online. To get started, identify where your most engaged audiences are and set up shop there.

Trends 144

Trends Conversation Instagram Influencer 144

Pixlee

DECEMBER 27, 2021

Even with a relatively high engagement rate, Facebook can be a tough channel to drive conversions from. These five tactics stand to help turn Facebook into a high-converting channel. Use User-Generated Content and Influencer Marketing to Convert Social Fans. Do a Product Demo on Facebook Live.

UGC 72

UGC Facebook Library Transportation 72

Sprout Social

SEPTEMBER 7, 2022

For comparison, it took eight years for both Facebook and Instagram to hit that milestone. With a platform as wildly popular as TikTok, you want to make sure you’re creating a presence for your brand so you can reach and engage some of those billion users. What is TikTok marketing? Define your TikTok audience.

Brands 90

Brands Marketing Influencer Analytics 90

Sprout Social

FEBRUARY 22, 2022

A round up of expert predictions for social shopping in 2022. Users make purchases from social media platforms like Facebook, Instagram and Pinterest, either in the apps themselves or after clicking through to a product web page. Even better, you can weave this social proof into your future marketing campaigns for added credibility.

Platform 109

Platform Tips Buy Instagram 109

Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). Unfortunately, the test was so limited that most people (marketers and podcasters included) have no idea what this means. I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October.

Facebook 204

Facebook RSS Aggregator Mobile 204

Sprout Social

APRIL 12, 2022

Here’s what you can expect from the PR landscape in 2022 and beyond. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Social media has also become a significant driver for news, business operations, sales cycles and marketing.

Statistics 108

Statistics Skills Analytics Press Release 108

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

B2B 225

B2B Social Media Marketing Influencer 225

Hootsuite

MAY 19, 2022

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. Then in 2009, Facebook added an identical feature to its platform.

Tips 141

Tips HootSuite Facebook How To 141

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. And, your Instagram eCommerce business can integrate with your Facebook ads and Pages for even more reach. Organic helps engage your followers and build trust.

Instagram 117

Instagram HootSuite UGC Influencer 117

Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022.

Social Media 52

Social Media UGC Marketing Influencer 52

Sprout Social

JULY 6, 2022

Twitter peak times for engagement shifted significantly compared to last year, becoming much more concentrated during mid mornings and middays throughout the week. Despite a nearly 5% increase in the demand for consumer packaged goods in the US, social media engagement of consumer goods was relatively low. and Wednesdays at 3 a.m.

Twitter 106

Twitter Tourism Travel Education 106

Oktopost

FEBRUARY 21, 2022

Having en employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. 2022 Employee Advocacy Benchmark Report ). The State of B2B Social Media Marketing Report ). 30% of brand engagement comes from employees. The State of B2B Social Media Marketing Report ). LinkedIn ).

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Dive deeper into video engagement performance with Sprout Social.

Engagement 125

Engagement Report Video Metrics 125

Bill Hartzer

OCTOBER 10, 2023

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.

Instagram 165

Instagram Brands Collaboration Facebook 165

Jon Loomer

APRIL 24, 2023

I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. What was the impact on my presence (impressions, engagement, and followers) in each case? Here’s a look at engagement for that same period (from Agorapulse ).

Platform 177

Platform Video Instagram YouTube 177

Sprout Social

FEBRUARY 16, 2022

The next highest usage was Facebook at 68%. Read on to learn more about the algorithm and how to up your YouTube marketing strategy. The YouTube algorithm before 2022. Home algorithm tips for marketers. Suggested Videos algorithm tips for marketers. Search algorithm tips for marketers.

YouTube 124

YouTube Notification Video Trends 124

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. To run a successful platform-specific advertising campaign , you should plan to invest at least $5,000 per month , according to Sprout’s Manager of Digital Marketing, Maggie Anderson.

Social Media Management 125

Social Media Management Cost Social Media Price 125

Hootsuite

OCTOBER 11, 2022

Meta’s spam policy , which covers Instagram, simply tells users not to “post, share, engage…either manually or automatically, at very high frequencies.”. Your rocky engagement metrics may be the result of a haphazard posting schedule instead of a shadowban. You’ll get more followers and engagement by posting Reels.

Instagram 117

Instagram Guidelines Hashtag HootSuite 117

Sprout Social

OCTOBER 27, 2022

The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). Facebook customer service stats. Facebook is the number one platform where consumers follow brands, so it’s easy to reach out whenever needed. If your customers are on Facebook, then you should be too.

Statistics 110

Statistics Social Media Brands Issues 110

Hootsuite

JUNE 28, 2022

Ensure you post at the best time to engage your audience. 10 social media scheduling tools for 2022. Meta Business Suite is a social media scheduling tool that allows you to schedule content on Facebook and Instagram (posts, Stories, and ads). Hootsuite supports scheduling to the following social networks. RSS Autopublisher.

Social Media 114

Social Media Tools HootSuite Tweetdeck 114

Buffer Social

AUGUST 3, 2022

This is where Facebook Groups come into the picture. Creating a Facebook Group for your brand provides an opportunity to better connect with your followers in an intimate setting. billion people use Facebook Groups each month, proving that millions turn to these more intimate online spaces in hopes of bonding with others.

Small Business 92

Small Business Groups Groups Examples 92

Pixlee

JANUARY 24, 2022

As marketers, we are constantly trying to innovate the various spaces our brands occupy to ensure maximum audience engagement and retention. Though you may hear “Metaverse” and immediately think of Facebook because of their recent brand audit, there’s far more this sphere encapsulates.

Brands 85

Brands Authentication Collaboration UGC 85

Hootsuite

MARCH 27, 2024

A boosted post is simply a social post to which you add some advertising dollars in an effort to expand its reach or increase engagement. Find out how to boost a post on Facebook , Instagram , and LinkedIn. Here’s what you need to know about the good and bad of using a Facebook, Instagram, or LinkedIn boost post vs ad.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Hootsuite

SEPTEMBER 30, 2022

What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 They provide customer service, answer questions, recommend products, gather feedback, and track engagement. Most messenger bots integrate with WhatsApp, Instagram, Facebook Messenger, and Google Business Messenger. Engage customers.

FAQ 120

FAQ Retail Overview Loyalty 120

Hootsuite

JUNE 14, 2022

When used well, they can also boost your reach and engagement. For busy content creators and marketers, the hashtag of the day is an easy way to gain exposure. We’ll take you through how and when to use each of them to maximize your engagement. People like to engage with other people, not typically with brands.

Hashtag 145

Hashtag Engagement Instagram HootSuite 145

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022.

Examples 142

Examples Campaign Tips UGC 142

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Statistics 128

Statistics Influencer Strategy Marketing 128

Hootsuite

SEPTEMBER 6, 2022

You can boost posts on Facebook , Instagram , and LinkedIn with just a few taps, and reach audiences far beyond your own organic network. There are plenty of other ways to advertise on TikTok or level up your organic TikTok marketing , but TikTok Promote is the best of both worlds. Start your 30-day trial.

How To 100

How To HootSuite Campaign Video 100

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. billion users by the end of 2022. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Advertising 238

Advertising Social Media Strategy Authentication 238

Convince & Convert

DECEMBER 6, 2023

On Facebook, this percentage is lower, as about 59% of users have reached out to brands on the website. You can read and download, as it’s full of interesting points: Time to Win – The Consumer Patience Study In fact, the percentage of customers who want a response within two hours has gone up from 35% in 2022 to 39% this year.

Social Media 145

Social Media Hubspot Statistics Survey 145

Keyhole.co

MARCH 4, 2024

million paying subscribers as of the 3rd quarter of 2022? Analysis of Netflix’s social media accounts One of the things that set Netflix apart on social media is their ability to engage with their audience and create a sense of community. Here are some of them: Instagram: 32 million Facebook: 85 million Twitter: 21.2

Analysis 98

Analysis Social Media Strategy Meme 98

Keyhole.co

OCTOBER 26, 2023

Analysis of Chanel’s social media accounts If you look at Chanel’s social media platforms, you’ll notice the brand has retained their traditional luxurious appeal while simultaneously being very modern in their engagement with audiences. Here are some features of Chanel’s marketing strategy: 1.

Fashion 52

Fashion Platform Engagement Social Media 52

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? A whopping 4.74

Social Media 76

Social Media HootSuite Marketing Social Networking 76