Hootsuite

JULY 11, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. It ranks below Facebook, Youtube, Instagram and TikTok, but above Pinterest and Twitter. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022. million people.

Marketing 103

Marketing Reddit Advertising Analysis 103

Sprout Social

NOVEMBER 30, 2021

billion in 2022. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. The platforms that are currently offering social commerce are Facebook, Instagram , Pinterest and WeChat. To get started, identify where your most engaged audiences are and set up shop there. Social commerce. Social commerce.

Trends 143

Trends Conversation Instagram Influencer 143

Pixlee

DECEMBER 27, 2021

Even with a relatively high engagement rate, Facebook can be a tough channel to drive conversions from. These five tactics stand to help turn Facebook into a high-converting channel. On Facebook, this tendency to trust other users’ opinions and content results in more effective ads. Do a Product Demo on Facebook Live.

UGC 72

UGC Facebook Library Transportation 72

Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October. Explaining Facebook Podcasts. Know that this wasn’t unique content that podcasters created for Facebook.

Facebook 202

Facebook RSS Aggregator Mobile 202

Sprout Social

FEBRUARY 22, 2022

A round up of expert predictions for social shopping in 2022. Users make purchases from social media platforms like Facebook, Instagram and Pinterest, either in the apps themselves or after clicking through to a product web page. Facebook Shops. Over 250 million users and 1 million sellers actively use Facebook Shops each month.

Platform 105

Platform Tips Buy Instagram 105

Jon Loomer

APRIL 24, 2023

I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. What was the impact on my presence (impressions, engagement, and followers) in each case? Here’s a look at engagement for that same period (from Agorapulse ).

Platform 175

Platform Video Instagram YouTube 175

Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Dive deeper into video engagement performance with Sprout Social.

Engagement 122

Engagement Report Video Metrics 122

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. And, your Instagram eCommerce business can integrate with your Facebook ads and Pages for even more reach. Organic helps engage your followers and build trust.

Instagram 117

Instagram HootSuite UGC Influencer 117

Oktopost

FEBRUARY 21, 2022

Having en employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. 2022 Employee Advocacy Benchmark Report ). 30% of brand engagement comes from employees. 30% of brand engagement comes from employees. times the number of link clicks that Facebook generated in 2021.

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Sprout Social

APRIL 12, 2022

Here’s what you can expect from the PR landscape in 2022 and beyond. The past decade created a permanent shift in communication, adding complexity to information dissemination and audience engagement. These tools are used to show value and impact to stakeholders and illustrate potential strategies to engage with audiences.

Statistics 105

Statistics Skills Analytics Press Release 105

Hootsuite

MAY 19, 2022

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. Then in 2009, Facebook added an identical feature to its platform.

Tips 141

Tips HootSuite Facebook How To 141

Sprout Social

JULY 6, 2022

Twitter peak times for engagement shifted significantly compared to last year, becoming much more concentrated during mid mornings and middays throughout the week. Despite a nearly 5% increase in the demand for consumer packaged goods in the US, social media engagement of consumer goods was relatively low. and Wednesdays at 3 a.m.

Twitter 102

Twitter Tourism Travel Education 102

Bill Hartzer

OCTOBER 10, 2023

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.

Instagram 164

Instagram Brands Collaboration Facebook 164

Hootsuite

OCTOBER 11, 2022

Meta’s spam policy , which covers Instagram, simply tells users not to “post, share, engage…either manually or automatically, at very high frequencies.”. Your rocky engagement metrics may be the result of a haphazard posting schedule instead of a shadowban. You’ll get more followers and engagement by posting Reels.

Instagram 117

Instagram Guidelines Hashtag HootSuite 117

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Facebook video statistics. landscape).

Statistics 141

Statistics Social Media Video Marketing 141

Sprout Social

FEBRUARY 16, 2022

The next highest usage was Facebook at 68%. The YouTube algorithm before 2022. The ranking for Home is based on two factors: Performance : Based on the demographics data they’ve collected about you, they’ll show videos that have engaged and satisfied viewers similar to you. Home algorithm tips for marketers.

YouTube 120

YouTube Notification Video Trends 120

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. Engagement and community management. The Mom Project: a freelancing platform specifically designed to employ mothers and help over 650,000 talented women stay engaged in the workforce.

Social Media Management 122

Social Media Management Cost Social Media Price 122

Sprout Social

OCTOBER 27, 2022

The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). Facebook customer service stats. Facebook is the number one platform where consumers follow brands, so it’s easy to reach out whenever needed. If your customers are on Facebook, then you should be too.

Statistics 107

Statistics Social Media Brands Issues 107

Social Media Today

JULY 6, 2022

Sprout Social has posted new insights into optimal tweet and Facebook post engagement times.

Facebook 148

Facebook Twitter Engagement 148

Hootsuite

JUNE 28, 2022

Ensure you post at the best time to engage your audience. 10 social media scheduling tools for 2022. Meta Business Suite is a social media scheduling tool that allows you to schedule content on Facebook and Instagram (posts, Stories, and ads). Hootsuite supports scheduling to the following social networks. RSS Autopublisher.

Social Media 114

Social Media Tools HootSuite Tweetdeck 114

Buffer Social

AUGUST 3, 2022

This is where Facebook Groups come into the picture. Creating a Facebook Group for your brand provides an opportunity to better connect with your followers in an intimate setting. billion people use Facebook Groups each month, proving that millions turn to these more intimate online spaces in hopes of bonding with others.

Small Business 92

Small Business Groups Groups Examples 92

Hootsuite

MARCH 27, 2024

A boosted post is simply a social post to which you add some advertising dollars in an effort to expand its reach or increase engagement. Find out how to boost a post on Facebook , Instagram , and LinkedIn. Here’s what you need to know about the good and bad of using a Facebook, Instagram, or LinkedIn boost post vs ad.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales. Shopify, OpenCart, GoDaddy, etc.)

Examples 110

Examples Brands Facebook Retail 110

Hootsuite

SEPTEMBER 30, 2022

They provide customer service, answer questions, recommend products, gather feedback, and track engagement. Most messenger bots integrate with WhatsApp, Instagram, Facebook Messenger, and Google Business Messenger. Engage customers. This further boosts sales and brand engagement. Engage customers. Automate sales.

FAQ 120

FAQ Retail Overview Loyalty 120

Hootsuite

JUNE 14, 2022

When used well, they can also boost your reach and engagement. We’ll take you through how and when to use each of them to maximize your engagement. People like to engage with other people, not typically with brands. — Jean Baptiste Kamate (JBK) (@jb_kamate) May 10, 2022. But how do you know which one to use?

Hashtag 145

Hashtag Engagement Instagram HootSuite 145

Pixlee

JANUARY 24, 2022

As marketers, we are constantly trying to innovate the various spaces our brands occupy to ensure maximum audience engagement and retention. Though you may hear “Metaverse” and immediately think of Facebook because of their recent brand audit, there’s far more this sphere encapsulates.

Brands 85

Brands Authentication Collaboration UGC 85

Pixlee

DECEMBER 15, 2021

In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022. This means these platforms are an opportunity for your brand to produce and share original content and reshare or engage with community posts as well.

Social Media 52

Social Media UGC Marketing Influencer 52

Hootsuite

SEPTEMBER 6, 2022

You can boost posts on Facebook , Instagram , and LinkedIn with just a few taps, and reach audiences far beyond your own organic network. Promote takes the creative, engaging TikTok content you’ve already created, and uses the power of TikTok’s mighty algorithm to help it target a fresh new audience on the For You Page.

How To 100

How To HootSuite Campaign Video 100

Sprout Social

SEPTEMBER 7, 2022

For comparison, it took eight years for both Facebook and Instagram to hit that milestone. With a platform as wildly popular as TikTok, you want to make sure you’re creating a presence for your brand so you can reach and engage some of those billion users. Define your TikTok audience. Tap into TikTok influencer marketing.

Brands 88

Brands Marketing Influencer Analytics 88

Keyhole.co

OCTOBER 26, 2023

Analysis of Chanel’s social media accounts If you look at Chanel’s social media platforms, you’ll notice the brand has retained their traditional luxurious appeal while simultaneously being very modern in their engagement with audiences. Of course, this does not mean Chanel is not engaging with audiences.

Fashion 52

Fashion Platform Engagement Social Media 52

Convince & Convert

DECEMBER 6, 2023

On Facebook, this percentage is lower, as about 59% of users have reached out to brands on the website. You can read and download, as it’s full of interesting points: Time to Win – The Consumer Patience Study In fact, the percentage of customers who want a response within two hours has gone up from 35% in 2022 to 39% this year.

Social Media 143

Social Media Hubspot Statistics Survey 143

Keyhole.co

MARCH 4, 2024

million paying subscribers as of the 3rd quarter of 2022? Analysis of Netflix’s social media accounts One of the things that set Netflix apart on social media is their ability to engage with their audience and create a sense of community. Here are some of them: Instagram: 32 million Facebook: 85 million Twitter: 21.2

Analysis 98

Analysis Social Media Strategy Meme 98

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. billion users by the end of 2022. A major component of a social media manager’s job is being attentive to numbers, tracking metrics like reach, engagement, click-through rates, and conversions.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Sprout Social

OCTOBER 5, 2022

In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. About 93% of Americans plan to celebrate in 2022. In particular, August 2022 saw a 66.23% increase in engagement volume from August 2021. In the U.S., k.rose694.

Hashtag 112

Hashtag Meme Film Education 112

Keyhole.co

MARCH 7, 2022

You want to know the real reason behind why people are engaging or not with your content. . Impressions and reach signal the performance of your social media engagement. Engagement Rate. The engagement rate helps you understand how users are engaging with your content on social media. Share of Voice.

Report 52

Report Social Media Metrics How To 52

Hootsuite

JULY 28, 2022

Podcasters can easily engage with their listeners on Patreon. To do so, you must connect at least one social media account (Facebook, Instagram, Twitter, or YouTube) so that Patreon can verify your identity as a creator. You can link Patreon to Facebook, Instagram, Twitter, and YouTube. Source: patreon.com/adamjwilson.

Vimeo 106

Vimeo URL HootSuite Types 106

Social Media Strategies Summit

SEPTEMBER 23, 2022

Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. According to RivalIQ , the top-performing schools on TikTok see a median engagement rate (by view) of 6.7%. That’s a very different audience to, say, Facebook, where the largest audience segment is men aged 25 to 34.

Education 163

Education Examples Content Nielsen 163