Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

APRIL 18, 2022

You’ve got to embrace the fine art of the hashtag, too. But if you don’t find the right hashtags for Reels, this grand opus may never reach the audience it deserves. Get ready to pull in more likes, fans and shares with the best Reel hashtags for Instagram. Best Instagram Reels hashtags for 2022. And you know what?

Hashtag 141

Hashtag Instagram HootSuite Travel 141

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. What is conversational analytics? What are the benefits of conversational analytics?

Analytics 84

Analytics Conversation Brands Sentiment 84

Hootsuite

JULY 5, 2022

Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 Questions stickers on Stories are a great way to get the conversation going while also providing the basis for new content. Choose the right hashtags. Instagram allows up to 30 hashtags per post and 10 per story.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. This includes filtering influencers based on certain characteristics, sending pre-written email pitches and finding online conversations about your brand. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Sprout Social.

Influencer 113

Influencer Tools Marketing Software 113

Pixlee

DECEMBER 15, 2021

billion people use social media globally, and it is only predicted to increase to a massive 4.41 When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. Trends to Watch in 2022. The De-Siloing of Social Commerce.

Social Media 52

Social Media UGC Marketing Influencer 52

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Organic conversations, feedback and reviews can’t quite literally be bought. Shout-outs. Positive comments.

Conversation 136

Conversation Review Marketing How To 136

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Social commerce is a subset of eCommerce. It involves buying and selling over social media. Are you thinking about getting into Instagram eCommerce?

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

AUGUST 15, 2022

Bonus: Get a free, in-depth guide to The Why, What, and How of Social Commerce. Learn how to sell more products on social media and delight your customers without relying on cookies. Use social media marketing to promote your sales in advance. Try selling directly on social media.

Strategy 101

Strategy Discount Marketing Retail 101

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 104

Retail Social Media Brands Tips 104

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. You post daily on social media. Of course, counting the number of likes and comments will give you a vague idea of your social media progress. But there are too many social media business accounts with too much data to track.

Report 52

Report Social Media Metrics How To 52

Hootsuite

SEPTEMBER 7, 2022

Social media has revolutionized the way we connect and communicate with each other. Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. How does social media influence education?

Education 93

Education Social Media Tips HootSuite 93

Social Media Strategies Summit

AUGUST 10, 2023

cokepartner #ad ♬ original sound – Rickey Thompson These organic posts drove the conversation on social media, alongside bespoke and remixed memes, face filters, and WhatsApp stickers. It was launched before the 2022 midterm elections to spark conversations and encourage voter engagement.

Influencer 186

Influencer Campaign Marketing B2B 186

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. 12 proven strategies to increase brand awareness with social media.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

MAY 10, 2022

Thanks to social media, the goals of brand marketers are within reach. Having a social presence is a top priority. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future. What is brand marketing?

Social Media 118

Social Media Brands Marketing Meme 118

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022.

Examples 142

Examples Campaign Tips UGC 142

Hootsuite

FEBRUARY 22, 2022

Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. These people have dedicated and engaged groups of followers on social media.

Influencer 145

Influencer Social Media Marketing How To 145

Social Media Strategies Summit

JANUARY 23, 2023

Anyone who works in social media for government agencies understands the importance of public trust. Because these same tactics have helped his agency achieve substantial and sustained growth in social media engagement over the past five years: Check out the key takeaways from his presentation.

Transportation 196

Transportation How To Posterous Team 196

Sprout Social

JULY 6, 2022

When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. billion people are on social. Think about it: 4.62

Social Media 115

Social Media Sentiment Survey Marketing 115

Hootsuite

JANUARY 31, 2022

And there are a few reasons why: It’s the most popular app: Since Instagram is one of the most popular social media apps in the world, you can get discovered by a lot more users. It has a massive user base: Users worldwide spend an average of 145 minutes (about 2 and a half hours) per day on social media.

Instagram 103

Instagram How To Policies Buy 103

Pixlee

DECEMBER 2, 2021

With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. TikTok’s technology and tools may significantly improve brand recall and social media engagement. Run a Hashtag Challenge.

Campaign 52

Campaign UGC Hashtag Influencer 52

Pixlee

DECEMBER 22, 2021

Naturally, ecommerce will be a big business in 2022. trillion in 2022. Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. Integrate Social Proof at Critical Conversion Points. Run a social media contest. That’s up 10.9%

UGC 52

UGC Marketing Mobile Review 52

Sprout Social

MARCH 22, 2022

— Slightly Biased (@BiasedSlightly) March 16, 2022. We turned to Sprout Social’s Advanced Listening tool to find out. First, we wanted to uncover how many people use social media to join the March Madness conversation. — NCAA March Madness (@MarchMadnessMBB) March 21, 2022. Let the games begin.

Brands 82

Brands Hashtag Marketing Meme 82

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

Data 94

Data Social Media HootSuite Template 94

Sprout Social

SEPTEMBER 14, 2023

Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

Strategy 123

Strategy Brands Content UGC 123

Keyhole.co

JULY 31, 2023

Social media platforms help businesses to address customer queries, establish real-time engagement, and build stronger relationships. This is quickly becoming the norm, as approximately 63% of customers now anticipate companies to offer customer support through social media.

Examples 52

Examples Social Media Brands Issues 52

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. That’s not all down to its social media presence. But in an increasingly online world, social activity plays an important role. University of Kentucky.

Education 163

Education Examples Content Nielsen 163

Keyhole.co

DECEMBER 22, 2022

In this blog, we will do a deep dive into Nike’s social media strategy to see what they are doing right. Let’s start with an analysis of their social media accounts. Analysis of Nike’s social media accounts. What makes Nike’s social media strategy successful? million followers on Instagram.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Hootsuite

JUNE 9, 2022

Denny’s (@DennysDiner) May 10, 2022. — Hootsuite (@hootsuite) April 21, 2022. So add some relevant hashtags, @mentions, and links. Twitter’s user count is expected to grow upwards of 329 million in 2022. The same rule applies to social media. — Karla Cosmetics (@karlacosmetics) May 6, 2022.

Engagement 145

Engagement Twitter HootSuite Survey 145

Hootsuite

MAY 3, 2022

When artificial intelligence takes care of mundane writing tasks, writers (and non-writer marketers) can use their skills for more valuable aspects of content creation, like content mix and conversion strategies. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Social Media Management 96

Social Media Management Tools Social Media Content 96

Hootsuite

NOVEMBER 14, 2022

The good news: There are so many ways to make money on social media! The bad news: There are so many ways to make money on social media…. And brands… As you know, social media changes constantly. What’s working to drive sales from social media right now? Where do you start? Partner with brands.

Social Media 112

Social Media Brands Tips Affiliate marketing 112

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. What is brand experience? Why does brand experience matter?

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content.

Reputation 130

Reputation Tools Brands How To 130

Keyhole.co

FEBRUARY 13, 2024

With social listening, you can (well, at least virtually). However, each social media platform is different. So, you must customize your social listening strategy to get an accurate pulse on the audience. With social listening, you can identify trends your audience loves and hop on the bandwagon to maximize reach.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? The answers to these questions will define how people perceive your brand in 2022 and beyond.

Strategy 52

Strategy UGC Brands Apparel 52