Hootsuite

AUGUST 22, 2022

That’s exactly the kind of nerdy content that goes over well on LinkedIn, the world’s largest social media platform for professionals. How else can you use hashtags, besides in content, to find fellow professional peeps? They act as labels for your content and bring in more views, clicks, and connections. Professional nerdsss.).

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Hashtag LinkedIn HootSuite Social Media Management 92

Hootsuite

DECEMBER 15, 2021

If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. is an accessible strategy for creating content that immediately resonates with people.

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Trends HootSuite Fashion Video 142

Likeable

APRIL 5, 2022

At the end of March 2022, Instagram announced that users would have the option of reverting back to a chronological feed instead of an algorithm-based one. How will Instagram’s chronological feed work? The new feature, in short, gives users more control over how their feed is formatted. So how, exactly, will this work?

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Feed Feedly Instagram Press Release 85

Hootsuite

OCTOBER 11, 2022

An Instagram shadowban is an unofficial ban that restricts an account’s visibility (in users’ feeds, Stories, Explore pages etc.), It can happen when an account posts sensitive content or enters a gray area of the platform’s Community Guidelines. Use a content warning for sensitive topics. What is an Instagram shadowban?

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Instagram Guidelines Hashtag HootSuite 117

Sprout Social

FEBRUARY 16, 2022

Over 500 hours of content is uploaded to YouTube every minute. The YouTube algorithm before 2022. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016. billion YouTube users worldwide. Global ad revenue is 19.77

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YouTube Notification Video Trends 120

Sprout Social

AUGUST 25, 2022

That number includes all costs related to content creation, advertising campaigns and social media management software. Content creation: $5,250 per month. Launching a social channel and creating content. Do you use in-house talent or outsource content creation? Content development. Total: $12,300 per month.

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Social Media Management Cost Social Media Price 122

Hootsuite

JUNE 28, 2022

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. They: Free up time by allowing you to create and schedule content in designated blocks of time rather than as disruptive one-offs throughout the day. 10 social media scheduling tools for 2022.

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Social Media Tools HootSuite Tweetdeck 114

Buffer Social

JANUARY 20, 2022

We’ve all seen the cute dog videos that flood our Instagram feed on National Dog Day and the artfully shot latte photos for National Coffee Day. A great way to start out 2022 is to share your experience with mentoring. Ask your followers to join in and use the hashtag for some great user-generated content, too.

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Social Media Content Small Business Meme 85

Sprout Social

JANUARY 4, 2022

Whether you’ve already had a handful of videos go viral , you’re staunchly loyal to static image posts or you’re totally new to video, the following social media video marketing statistics can help you determine how, when and why to use this type of visual content. 25% of marketers say live video is the most valuable type of social content.

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Statistics Social Media Video Marketing 141

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content? Stories can be a great way to drive leads and customers.

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Strategy Content How To Marketing 114

Ignite Social Media

SEPTEMBER 18, 2023

But creating high-quality branded TikTok content can be a challenge or a mystery for many brands. So, we consulted members of our content production team to answer some of the most frequently asked questions about how to successfully create branded TikTok content. Who Can Brands Put in Their TikTok Videos?

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Brands Content UGC How To 110

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Quick Jump to Section.

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Content FAQ Sentiment Hashtag 118

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. Enter lo-fi (low fidelity) and personality-driven content. It’s a sign of the times.

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Social Media Content Airlines Authentication 89

Pixlee

DECEMBER 27, 2021

But with the right type of content and a reframing of ROI, you can connect your ecommerce conversions directly to this channel. Use User-Generated Content and Influencer Marketing to Convert Social Fans. Studies show that customer photos and other user-generated content have a positive impact on buyer behavior.

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UGC Facebook Library Transportation 72

Hootsuite

SEPTEMBER 6, 2022

If you’re being a hero with your TikTok content and insisting on organic reach… stop it. Using a little of that boost magic on your TikTok content absolutely isn’t cheating—it’s just common sense. By spending a little money directly in the app to boost your content, you can guarantee you’ll get some more views from real users.

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How To HootSuite Campaign Video 100

Sprout Social

JULY 6, 2022

Remember that Twitter’s use extends beyond breaking news and viral content. The top times to post on Twitter we found above may help you determine when you should focus on prioritizing publishing new content versus devoting resources to customer support or consider a multiple Twitter account strategy. Start your free Sprout trial.

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Twitter Tourism Travel Education 102

Social Media Strategies Summit

MARCH 1, 2024

To make your life easier, we’ve rounded up ten essential video marketing trends for 2024, covering everything from AI video tools to user-generated content. Whether or not that’s true , it’s essentially self-perpetuating: if we think we have a short attention span, we will naturally favor shorter content. Let’s get into it.

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Video Trends Marketing Mobile 231

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. The pillars of a content strategy for employee advocacy platform.

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Strategy Content Curation Press Release 130

Hootsuite

JANUARY 31, 2022

Every day, millions of Instagram users explore their feed looking to buy things they love. Drives product discovery through your feed, stories, and videos. Think about ways you can post high-quality photos, create valuable content, write better captions, or just engage with your followers. Get an Instagram business profile.

Instagram 103

Instagram How To Policies Buy 103

Pixlee

DECEMBER 15, 2021

In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022. More User-Generated Content (UGC). This type of content is often free to collect and reuse, plus it is 35% more memorable than other media, and 50% more trusted.

Social Media 52

Social Media UGC Marketing Influencer 52

Ignite Social Media

MARCH 21, 2022

As people are spending increasingly more time on their cell phones, social platforms continue to battle for attention on content-flooded social feeds. TikTok has 1 billion monthly active users as of January 2022. A study completed by Statista found that as of January 2022, TikTok’s monthly users topped the 1B mark.

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Comparison Newsletter Study Feed 209

Ignite Social Media

JUNE 28, 2022

You’re probably here because you’re looking for ways to spice up your brand with the best video content, right? As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. . It’s the Trend.

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Video Content Marketing YouTube 146

Sprout Social

OCTOBER 19, 2022

If one thing remains true, it’s that there will always be a need for content. Think of content as the connection point between brands and consumers. As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. How to find content creators.

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Campaign Content How To Influencer 103

Bill Hartzer

OCTOBER 10, 2023

This move grants brands unprecedented transparency regarding their content placements on Reels, a content-rich format that demands advanced technology and AI for comprehensive measurement. In a bid to combat misinformation, Zefr has also made strategic investments in technology solutions.

Instagram 164

Instagram Brands Collaboration Facebook 164

Hootsuite

MAY 19, 2022

Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Source: Digital 2022 Global Overview Report. Likes are important because they contribute to which posts Facebook’s algorithm pushes to the top of users’ feeds. billion accounts.

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Tips HootSuite Facebook How To 141

Hootsuite

AUGUST 15, 2022

You can tease out sales on your feed by offering ‘mystery deals’ or post exactly what your promotions will be. By sharing previews of exclusive deals, countdown timers, and other engaging content, businesses can build anticipation and drive traffic to their stores on Black Friday. It works as social proof. See it in action.

Strategy 101

Strategy Discount Marketing Retail 101

Oktopost

JUNE 20, 2023

2022 Employee Advocacy Benchmark Report ) Employee advocacy programs bring a wealth of benefits–expanded reach, enhanced trust, and credibility, thought leadership, the list goes on! She also hosts Oktopost’s B2B social media podcast, Behind the Post.

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Strategy B2B Apple Hosting 118

Sprout Social

OCTOBER 25, 2022

But how do you become a familiar face within your followers’ feeds versus someone they just scroll past? From fine-tuning your profile to experimenting with your content, any combination of these tips will help you rise above the noise. — Oklahoma Department of Wildlife Conservation (@OKWildlifeDept) October 13, 2022.

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Strategy Brands Hubspot Survey 129

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. This is where customer marketing comes in.

Strategy 121

Strategy Brands Content UGC 121

Sprout Social

MARCH 20, 2023

According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. This bite-sized content can supercharge your social strategy and brand awareness. As of June 2022, YouTube Shorts topped 5 billion monthly active users.

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Buy Video How To Template 115

Sprout Social

DECEMBER 5, 2022

Hundreds of brands created their own feel-good content using the song. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. — Chewy (@Chewy) November 28, 2022. — Sprout Social (@SproutSocial) October 18, 2022. sproutsocial.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. Overall, live video provides a personal touch and authenticity, both of which are increasingly valued among audiences on social media.

Advertising 238

Advertising Social Media Strategy Authentication 238

Sprout Social

JANUARY 12, 2023

According to The Sprout Social Index ™ 2022 , trust and aligned values top the list (at 40% and 36% respectively). — Sprout Social (@SproutSocial) December 16, 2022. — Marriott International (@MarriottIntl) December 23, 2022. — Marriott International (@MarriottIntl) December 19, 2022. Serve360 [link].

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Brands How To Authentication Exercises 127

Hootsuite

MARCH 27, 2024

The main difference that identifies a boosted post vs ad is that boosted posts generally (but not always) start as organic content. A boosted post looks almost exactly the same as regular organic content. Except, it will have a “sponsored” or”promoted” label in the viewer’s social media feed. What’s a social ad?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Jon Loomer

DECEMBER 1, 2021

I’m doing something different, and it may be an easier way for you to consume my content about Facebook ads. And I truly believe that this can and should be a big part of how I reach you in 2022. You can subscribe to the Pubcast (the feed includes Shots, too) just about anywhere. That’s right. Because I can.

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Tips Facebook Apple Mobile 190

Sprout Social

NOVEMBER 29, 2022

People don’t remember brands or sales-y content—they remember stories. Nickelodeon has at least a few Instagram stories up almost every day and they’re on-brand, creative, prioritize engagement and are constantly providing exclusive and behind-the-scenes content to encourage others to come back again and again.”. Sprout’s TikTok?

Social Media 90

Social Media Brands Meme Real Estate 90

Ignite Social Media

JUNE 14, 2023

Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach? Finding it hard to compete with social algorithm changes using hashtags?

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Hashtag Social Media Strategy UGC 152