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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

For Black History Month 2022, the fast food giant launched its Future 22 campaign , which celebrated the work of 22 young, gifted Black leaders. Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers. But your audience isn’t naive.

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9 social media marketer predictions for 2022

Sprout Social

Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. Here are their predictions on what’s in store for the future of social media marketing in 2022. One-person social teams will become a thing of the past. Some days it feels like you need a crystal ball.

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L.L.Bean’s social team went off the grid: Here’s how you can do it, too

Sprout Social

Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. To quote the company founder, Leon L. Did your team really unplug from L.L.Bean’s presence completely? What did other team members do?

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Why lifecycle marketing matters for your social team

Sprout Social

But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Lifecycle marketing.

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How to create a “meet the team” social media post series

Sprout Social

This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. What is a “meet the team” social media post? Meet the team social media post examples include: Welcoming new hires to your team.

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A Look at TikTok Commerce in 2022 

Ignite Social Media

While TikTok has encouraged its creators to be the driving force of the platform by developing entertaining and engaging content, the company looks to improve its commerce experience. What TikTok Commerce Looks Like in 2022. In March of this year, eMarketer hosted a TikTok Commerce 2022: Strategies for Success webinar.

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Most High Paying Freelance Jobs in 2022

The Realtime Report

Most High Paying Freelance Jobs in 2022. Video editing transforms raw footage into finished, polished products that meet the demands and visions of the production team. There are many companies that will pay dearly for managing their social media presence and activities. Almost 50% of working people worldwide are freelancers.