Sprout Social

JULY 6, 2022

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. Creating a 30-day social media plan.

Twitter 105

Twitter Tourism Travel Education 105

The Realtime Report

APRIL 19, 2022

Plug In South La’s 3rd Tech Accelerator Program to Empower Entrepreneurs & Create Opportunities in Black & Latinx Communities. Plug In South LA has launched its third cohort accelerator program to help fund and grow some of the most dynamic start-up and early-stage businesses and business owners in Black and Latinx communities.

Communities 91

Communities Startup Apparel Health Care 91

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? Brands are defined more by their community than by who they say they are. Technology.

Strategy 52

Strategy UGC Brands Apparel 52

Buffer Social

FEBRUARY 23, 2023

For the last six years, we’ve published the State of Remote Work report. We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. These two responses are up slightly from 97 percent in 2022.

Report 117

Report Trends Survey Groups 117

Hootsuite

NOVEMBER 28, 2022

But Reddit isn’t the best place for every company. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Users create posts in topic-based communities — called subreddits — and interact in comment threads. What is Reddit?

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Cheyanne explains, “Stay on top of trends within your community.

Social Media 110

Social Media Insurance ROI Meme 110

Hootsuite

APRIL 25, 2023

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. For the record – yes, we reported this account right after we grabbed this screencap. were run by fake Facebook accounts in countries like Vietnam, Bangladesh, and Romania, as reported by NBC News.

Social Media 88

Social Media Brands Tips HootSuite 88

Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. in 2022 proved the success of two unlikely duos.

Examples 126

Examples Influencer Campaign Marketing 126

Sprout Social

MAY 24, 2022

Here are their predictions for 2022 and beyond. Social messaging will become the dominant channel for external communication. According to Zendesk’s Customer Experience Trends 2022 report , more than 70% of customers expect conversational care experiences when they engage with companies. So what’s next?

Social Media 130

Social Media Marketing Social Media Management Issues 130

Sprout Social

JUNE 7, 2023

In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers. This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™.

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Oktopost

APRIL 21, 2022

Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services.

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

AUGUST 24, 2022

For example, being at the helm of a brand’s social presence means you have the potential to humanize the company and create authentic connections. I love how personal and genuine brands can get on social media and the communities they can create. Successful creators don’t just churn out content, they inspire communities.

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. — HubSpot (@HubSpot) September 21, 2022.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

OCTOBER 11, 2022

More than two-thirds (68%) of marketers report their organization already has an advocacy program. According to Sprout’s research, brands report not having enough content as one of their greatest employee advocacy challenges. If your company’s not in a good place with content, then you’re going to struggle.”. Data reports.

Strategy 131

Strategy Content Curation Press Release 131

Sprout Social

FEBRUARY 15, 2023

Fifty-three percent of consumers say brands that issue statements in support of racial equality need to follow it up with concrete action , according to an Edelman report. HOORAE Late last year, HOORAE—a media company led by Issa Rae—announced its partnership with Walmart: The Black & Unlimited Digital Development Program.

Collaboration 98

Collaboration Brands Press Release Communities 98

The Realtime Report

AUGUST 29, 2022

Future Market Insights analysis has noted that the value of the AI market with respect to the media sector has an expected growth between 2022 and 2032 with a CAGR estimated at 26%. In line with this the estimated revenue will reach over $13 billion by the end of 2022.

Upcoming 91

Upcoming Aggregator Press Release Banking 91

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. — Hootsuite (@hootsuite) December 8, 2022. Community management. Create community and brand loyalty.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. For example, creator Emma Chamberlain launched her own coffee company in 2020, garnering a $7 million Series A round in the process. Forge a new kind of focus group Creators’ communities are living focus groups.

Products 91

Products Team Focus Group Collaboration 91

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. billion by the end of 2022. 38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020. TikTok boasted 1.2 Research trends.

Examples 142

Examples Campaign Tips UGC 142

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. The video sharing site isn’t just for creators. Product tutorial.

YouTube 130

YouTube Video Authentication Education 130

Sprout Social

OCTOBER 24, 2022

Reporting and analytics. Communication and collaboration. Communication ?Writing Community Management ?Strategic Digital marketer (@Rana_kamran43) October 6, 2022. — Sandy Dedeian | E-commerce Marketing (@sandydedeian) October 12, 2022. tclarkmedia) October 10, 2022. crerrity) October 5, 2022.

Social Media Management 88

Social Media Management Questions Social Media Skills 88

Sprout Social

MARCH 29, 2023

In fact, according to The Sprout Social Index™ 2022 , roughly one-third of HR teams already partner with their social team on the organization’s social strategy. According to Glassdoor, 62% of job seekers say their perception of a company increases after an employer responds to a review.

Social Media 100

Social Media Strategy Team Review 100

Buffer Social

MARCH 31, 2022

At the end of 2021, I decided to give a little peek behind the curtain of my life by sharing some of my goals for 2022 on Twitter. What if nothing comes of your idea/project/company? Finding community: Having a community rally around you as you work towards a goal can encourage you to keep at it.

Newsletter 69

Newsletter Project Communities Startup 69

The Realtime Report

JULY 19, 2022

Jam Heads to Comic-Con to Offer First Look at Platform and Grow Creator Community. After a year in closed Beta, the company is headed to Comic-Con today to give attendees a first look at the platform and start to grow its community of creators and listeners. That’s what Jam is all about.”.

Platform 91

Platform SMS Trends Curation 91

Sprout Social

DECEMBER 20, 2022

Roughly 76% of social media users think it’s important for companies to post about their employees, and your metrics will reflect your community’s interest. In this article, we dive into how you can create your own meet the team social media posts, explain how they benefit your entire company and provide examples to inspire you.

Meeting 98

Meeting Team Social Media How To 98

Sprout Social

MAY 2, 2022

We say it’s too complicated, that our business is either too small and lacks the resources or is too big and couldn’t handle the logistics—despite the fact that we see companies of all sizes that have done it successfully on a regular basis. Even if it is, 98% of consumers plan on making a social shopping purchase in 2022.

Trends 93

Trends Buy Cost Team 93

Buffer Social

SEPTEMBER 30, 2022

I also realized I was sitting on the answer to the “pipeline problem” that every tech company at the time was claiming prevented them from hiring more women in tech. It seemed like such a simple solution to connect our community with those who wanted to diversify their teams. “How is this a billion dollar company?”

Communities 72

Communities Team Meeting Newsletter 72

Hootsuite

NOVEMBER 28, 2022

In short, an engaged community leads to better sales outcomes. In fact, reviews are the third-most important factor when shoppers are contemplating an online purchase: Source: Hootsuite Digital 2022 report. The key to building a strong social media advocacy program lies in leveraging your existing communities.

Social Media 122

Social Media UGC How To HootSuite 122

Buffer Social

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. I’d reach out to journalists via Help a Reporter Out and hear crickets.

Brands 82

Brands Marketing Hosting Eventful 82

Oktopost

MARCH 4, 2024

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. billion in 2022 and is expected to surpass $908.21

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

JANUARY 24, 2022

— Vuh-suun-dher-ah (She/Her) (@ThisDhara) January 12, 2022. You need someone capable of both building community and managing escalation or crisis communication when it matters most. Should we start calling out companies posting these unrealistic social media manager job descriptions!?

Social Media Management 101

Social Media Management Social Media Tips Skills 101

Sprout Social

FEBRUARY 27, 2023

Steph Hermanson Strategic Services Consultant, Sprout Social Women’s History Month is especially important for women holding positions that simply wouldn’t have been possible even 60 years ago, such as CEO at legacy companies like Carol B. Tome of UPS or Michele Buck of The Hershey Company. But it’s not enough to say you’re aligned.

Social Media 117

Social Media Team Groups Groups 117

Sprout Social

APRIL 7, 2022

Myers’ high profile “criminal career” began in October 2021 when his Leeds-based bakery Get Baked was reported to a local Trading Standards agency for their use of contraband. Instead of shying away from the crisis, Myers took to the brand’s Facebook profile to report on what happened in his own unfiltered way. Brand your business.

Tips 92

Tips Authentication Embedding Construction 92

Sprout Social

AUGUST 22, 2023

Conversational analytics is actionable intelligence in the form of trends and reports derived from analyzing customer conversations using AI and machine learning. This is important because a timely response to feedback, negative or positive, is important to customers, as our 2022 Index revealed. What is conversational analytics?

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

FEBRUARY 15, 2022

Is your goal to handle social media marketing for any company or to specialize in specific industries that you’re passionate about? Community management. If you plan on offering analytics in your services, you’ll need to decide if you’re going to put together your own reports or generate them with a tool. Niche or general?

Consultant 106

Consultant Social Media How To Insurance 106

Buffer Social

NOVEMBER 13, 2023

  “Black Friday deals may satiate momentary desire, but their impact on the planet is a lot more long-lasting,” said the company in a release. pic.twitter.com/fStgftcBJE — Katelyn Bourgoin 🧠 (@KateBour) November 19, 2022 In 2015, they made headlines for charging customers $5 for… absolutely nothing.

Examples 92

Examples Campaign Discount Marketing 92