Keyhole.co

DECEMBER 22, 2022

In this blog, we will do a deep dive into Nike’s social media strategy to see what they are doing right. Let’s start with an analysis of their social media accounts. Analysis of Nike’s social media accounts. What makes Nike’s social media strategy successful? Collaborating with public figures.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Let’s dive into the advantages in detail.

Brands 111

Brands Sentiment How To Analysis 111

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans.

Strategy 129

Strategy Brands Hubspot Survey 129

Hootsuite

SEPTEMBER 30, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. This includes data about customer queries, behavior, engagement, sentiment, and interactions. Collaborate with your ecommerce team to decide on the best solution. The company has a robust social commerce experience.

FAQ 120

FAQ Retail Overview Loyalty 120

Sprout Social

JULY 12, 2022

It is one arm of an effective crisis management strategy, and typically involves multiple internal teams (corporate communications, public relations, social media, and legal to start) collaborating across various channels including the business’ social, web and email properties. Slack’s response to an outage (2022).

Examples 109

Examples Brands Sentiment Reputation 109

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries. For example, Simpli.fi

Analytics 84

Analytics Conversation Brands Sentiment 84

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 132

B2B Social Media Management Metrics Social Media 132

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. A consistent increase in followers suggests that your brand message aligns with the influencer’s audience’s interests, leading to sustained engagement and potentially fruitful future collaborations. This trend is expected to continue into 2024.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

NOVEMBER 3, 2022

Social is more than just posts, likes and comments. It’s an extension of our world with opportunities for communication, discovery, collaboration and connection. As people and platforms continue to evolve, your business’s approach to social should as well. Social media can optimize every aspect of your business.

Marketing 110

Marketing Team Social Media Skills 110

Sprout Social

MARCH 7, 2022

On February 22, 2022, the tool experienced unexpected outages that lasted several hours after the Presidents’ Day holiday weekend. brookevpickle) February 23, 2022. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Most notably, ongoing sentiment tracking.

Survey 91

Survey Brands Sentiment Template 91

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media. In fact, they can and should play a role in all three media buckets. What is paid media?

Sentiment 96

Sentiment Metrics Hashtag Review 96

Oktopost

OCTOBER 10, 2022

In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond. Leverage Social Listening. Foster Community on Social Media. Engagement: The amount of people who engage with your brand across social networks. Jump to Section.

Brands 76

Brands B2B SEO Influencer 76

Hootsuite

FEBRUARY 1, 2022

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. If you’re having trouble understanding the concept, think of Twitch as a cool combination of live TV and social media. Brands can reach out to high-performing streamers and ask about collaborations. What is Twitch?

Marketing 102

Marketing Authentication Template Templates 102

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

Social Media 134

Social Media Tools Marketing Analytics 134

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 134

Campaign Social Media Collaboration Apple 134

Sprout Social

SEPTEMBER 5, 2023

There’s something awe-inspiring about watching #CleanCore videos on social media. Managing a brand’s social media presence is time-consuming, so removing the clutter that overcomplicates your processes improves your team’s output and makes room for more meaningful work. Optimize your social media workflow Planning.

Social Media 128

Social Media Social Media Management Team Collaboration 128

Keyhole.co

OCTOBER 21, 2023

Social media now offers much more than just a way to interact with loved ones. This is where social media monitoring’s art and science come into play. Social media monitoring: What is it? Monitoring social media is like listening in on discussions at a busy market in the digital realm.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

MARCH 2, 2023

Social media does a great job of building brands and connecting businesses with their customers. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. For marketers, brand safety is most relevant when running social media ads.

Social Media 97

Social Media Brands HootSuite Policies 97

Buffer Social

AUGUST 29, 2022

Buffer is so much more than a social media scheduling tool! In this post, I’m going to cover all the ways you can use Buffer to grow your audience on social media and beyond in 2022; every feature, every integration, and all the hidden gems. Which channels does Buffer support in 2022?

Features 84

Features Sentiment Analytics Statistics 84

Sprout Social

MARCH 16, 2023

When you think about social media customer service , there are probably two encounters that come to mind: the best experience a brand ever provided…and the worst. In this article, we’re breaking down the essential social media customer service metrics you need to track to ensure you provide exceptional service and care on social.

Metrics 99

Metrics Social Media Sentiment Airlines 99

Hootsuite

JUNE 13, 2022

In this post, we’ll break down everything you need to know about share of voice, including how it works for SEO, PPC, and social media. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. What about social share of voice?

Social Media 144

Social Media How To HootSuite Metrics 144

Oktopost

MARCH 28, 2022

Social media management platforms are now an essential part of any business’ digital marketing toolkit. Without these tools, marketers would have to scramble trying to maintain all their social media profiles individually. Here’s a side-by-side comparison of all the best Hootsuite alternatives in 2022: ?

HootSuite 99

HootSuite Tweetdeck Social Media Management Comparison 99

Sprout Social

AUGUST 11, 2022

Even though consumers have been slower to adapt, the excitement around this new technology has skyrocketed on social media. According to Sprout Social Metaverse listening data from January 10–March 10, 2022, there was a 102% increase in conversations about the metaverse with a positive sentiment of 91% on Twitter.

Brands 117

Brands How To Avatar Project 117

Sprout Social

MAY 10, 2023

Quicker responses According to The Sprout Social Index™ 2022, more than three-quarters of consumers expect brands to respond within 24 hours on social. Collaborative efficiency Review management software enables teams to address reviews across multiple channels and locations faster.

Software 96

Software Review Reputation How To 96

Hootsuite

FEBRUARY 18, 2022

We’re excited to bring you new exciting features in the first quarter of 2022. As the unofficial member of your social team, Hootsuite’s promise is to empower all organizations—large and small—to strategically grow your brand, business, and customer relationships with social media. Customer connections.

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HootSuite Advertising Analysis ROI 112

Sprout Social

DECEMBER 19, 2023

In the early days of social media customer care , speed was the most critical performance metric. In 2022, 77% of consumers reported expecting a response from brands within 24 hours—with 13% expecting a response in mere minutes, according to The Sprout Social Index ™. when you walk in the door.

How To 106

How To Survey Social Media Management Training 106

Sprout Social

JULY 14, 2022

Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. — Apollo (@ApolloArtum) June 27, 2022. The internet we know and love today—social media, apps, live streams, e-commerce—is known as web2. They predicted it.

Brands 113

Brands Avatar Fashion Virtual World 113

Hootsuite

MAY 23, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. OwlyWriter AI Did you know that Hootsuite comes with OwlyWriter AI, a built-in creative AI tool that saves social media pros hours of work? That was the last tool joke. It’s seriously easy.

Tools 107

Tools HootSuite Content Meme 107

Sprout Social

NOVEMBER 14, 2022

All tried-and-true metrics that play a pivotal role in proving the effectiveness of your social strategy. But those data points only scratch the surface of what social can offer your company. That’s what social listening offers. We track data trends related to our share of voice, conversation volume and positive sentiment ratio.

Data 100

Data Strategy Marketing Sentiment 100

Sprout Social

AUGUST 3, 2022

From popular creators to celebrities to corporations, social media has become the face of the public apology. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. You can use social media to minimize a brand crisis.

Brands 96

Brands Issues Social Media Conference 96

Sprout Social

SEPTEMBER 14, 2022

It’s not a storefront, it’s their social strategy. Audiences experience brands primarily through social media. A social-first brand strategy opens the door to increasing market share and customer loyalty. While your brand marketing strategy should apply to all channels, social is where it comes to life.

Strategy 99

Strategy Brands How To Template 99

Sprout Social

AUGUST 17, 2022

Nearly half of those companies received some sort of fallout on social media because of these incidents. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. Protecting your brand reputation in this evolving landscape requires collaboration, foresight and planning.

Reputation 113

Reputation Brands Guidelines Advertising 113

Sprout Social

FEBRUARY 7, 2022

You just need to spend more time on social media. Social can take your media relations efforts and elevate them so your brand becomes impossible to miss. Keep reading to find out how social is changing the media relations games and for tips on how you can use it in your strategy. NAACP’s Tweetments.

Strategy 101

Strategy Press Release How To Report 101

Sprout Social

FEBRUARY 28, 2022

Understanding your brand’s role in these high-value occasions can make or break your social media presence. To better understand how a social media movement aligns with your values, you’ll need to put your research cap on. Let’s look to three brands that nailed cultural advertising on social media for inspiration.

Brands 112

Brands Meme How To Advertising 112

Hootsuite

JUNE 21, 2022

Not every brand has the budget for an in-house composer, let alone whatever Lady Gaga charges for a cookie collaboration. Video is more important than ever, with TikTok poised to become the most important platform for social media marketing in 2022. Do it better with Hootsuite , the all-in-one social media toolkit.

Creative Commons 136

Creative Commons Sites Public Domain Video 136

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.

Campaign 128

Campaign Social Media UGC Metrics 128

Hootsuite

APRIL 19, 2023

These social snafus often come down to a misunderstanding of unspoken social media etiquette. Social media can seem informal, but if you’re not posting on your personal account, you still have to follow a few rules of engagement. What is social media etiquette, and why does it matter?

Social Media 145

Social Media HootSuite How To Reputation 145