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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. Until relatively recently, most influencer marketing has fallen into the category of impossibly good-looking people looking bored in expensive destinations.

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Instagram Shares Tips on Effective Influencer Marketing Collaboration

Social Media Today

Looking to work with influencers for your holiday campaigns? These tips might help

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Meta Launches New ‘Collaborative Ads’ to Facilitate More Direct Sales Activity

Social Media Today

The option will make it easier to drive direct sales in local markets

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5 Reasons Instagram Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. Because of that, Instagram should continue to be a part of your marketing strategy in 2022. Is Instagram growing?

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Top 14 project management software and tools to level-up collaboration

Sprout Social

Promoting seamless cross-functional collaboration? From daily, ongoing tasks to larger projects, a project management tool takes the guesswork and frustration out of collaboration so teams can focus on doing their best work. Live activity and collaboration.

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Social Media Marketing Tools: The Complete 2022 Guide

Hootsuite

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. The right social media marketing stack quite simply makes you a better marketer. Collaborate effectively with teams.

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How These Businesses are Posting for Small Business Saturday in 2022

Buffer Social

They included sustainable companies like Pineapple Collaborative and OUI The Peopl e. However you choose to approach it, we hope these ideas inspire you as you start planning your posts for Small Business Saturday 2022! For small businesses, a little visibility can go a long way.

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Buffer in 2022: 51 Features To Help You Grow Your Audience

Buffer Social

In this post, I’m going to cover all the ways you can use Buffer to grow your audience on social media and beyond in 2022; every feature, every integration, and all the hidden gems. Love you 🧡 — Blessing Mukosha | BIG MONEY B (@blessingmukosha) July 8, 2022.

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10 best influencer marketing tools you need in 2022

Sprout Social

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time.

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Eight Fascinating Facts About B2B Social Media Marketing for 2023

Webbiquity SMM

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors?

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Sprout on Sprout: How PR + Social collaborate to amplify our brand

Sprout Social

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. What is public relations marketing?

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Set up an affiliate marketing program with your chosen influencers.

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Everything You Need to Know About Ecommerce Chatbots in 2022

Hootsuite

What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 It can be a lot more cost-effective than traditional marketing strategies. Collaborate with your ecommerce team to decide on the best solution.

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12 Foolproof Instagram Growth Strategies for 2022

Hootsuite

Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 Collaborate with creators. — Adam Mosseri (@mosseri) April 20, 2022.

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TikTok marketing: The complete guide for brands in 2022

Sprout Social

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? Use ads in your TikTok marketing strategy.

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How Collaboration Creates Economic Opportunity for the Global Workforce

Oktopost

Want to hear more from renowned B2B marketing leaders? Meet Cidney Falk , a leader in the Channel Partnerships team within the LinkedIn Marketing Solutions business. LinkedIn’s core values, and why encouraging employee-led programs to succeed is the key to collaboration.

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The 7 Best Hootsuite Alternatives for 2022

Oktopost

Social media management platforms are now an essential part of any business’ digital marketing toolkit. Without these tools, marketers would have to scramble trying to maintain all their social media profiles individually. HOOTSUITE ALTERNATIVES 2022.

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8 Ways to Make Money on Instagram in 2022

Sprout Social

Meta announced that it plans to invest $1 billion into the creator economy by the end of 2022. On the business side, the tools provided to you by these networks allow for easier partnership collaboration with brand creators. And in return, brands can discover new collaborators.

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. Syracuse University (@SyracuseU) November 7, 2022.

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Social Media Week 2022: Trends & Recap

Pixlee

Adweek’s Social Media Week 2022 brought the industry’s sharpest minds together in NYC to share knowledge on the trends shaping social media. Day one of Social Media Week 2022 focused on collaboration between creators themselves, and between creators and brands.

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Short Links on TikTok: Tips Marketers Need to Know

The Realtime Report

Short Links on TikTok: Tips Marketers Need to Know. For marketers, influencers, brands, and businesses, TikTok has become the go-to social app for connecting with Gen-Z audiences and engaging them in playful, quirky, fun, and innovative videos via dance crazes or viral challenges.

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Brand collaborations 101: e.l.f. and Dunkin’ prove the power of partnership

Sprout Social

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations and cobranding are a win-win–plus, these campaigns can cost 25x less than other forms of digital marketing.

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How to make money on TikTok: 10 strategies to use in 2022

Sprout Social

Collaborate with a creator. Try affiliate marketing. This makes TikTok a strong advertising choice for brands wanting to market their products to Gen Z. This option is only available to managed brands that work in collaboration with TikTok sales representatives.

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Social Shopping in 2022: Platforms, Tips and Predictions

Sprout Social

A round up of expert predictions for social shopping in 2022. Even better, you can weave this social proof into your future marketing campaigns for added credibility. Squadded and Supergreat are two brands that offer collaborative shopping experiences.

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Data-driven marketing strategy: Why social insights are key

Sprout Social

Listening makes creating data-driven marketing strategies more accessible, and gives your entire organization the tools to outpace the competition, improve your content strategy, iterate on new product designs and build more impactful campaigns. What is data-driven marketing?

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20 public relations stats to know for better communications outcomes in 2022

Sprout Social

Here’s what you can expect from the PR landscape in 2022 and beyond. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. 20 PR statistics you can’t ignore in 2022.

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How to Make Money as an Influencer in 2022

Pixlee

As a result, brands are lining up to secure brand advocates and sponsorship deals to improve their influencer marketing strategies, especially for growing verticals like esports influencers or handcrafts. The post How to Make Money as an Influencer in 2022 appeared first on The Pixlee Blog.

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Guest post by Eva Chan.

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Create Omnichannel Marketing Campaigns. One way to do this is by doubling down on social media marketing.

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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. TikTok Marketing Strategy. Set TikTok Marketing Goals. Read more about TikTok marketing strategy here: How to get started with TikTok Ads.

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9 social media marketer predictions for 2022

Sprout Social

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? More senior-level marketing roles will call for social media experience.

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How brands can collaborate with Black creators in 2023

Sprout Social

They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. Read more about why diversity in marketing and social media is non-negotiable.

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Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

Consider Instagram Live collaborations. Check out these how-to tips and examples of Instagram Live collaborations. . But is that the same for Instagram live video collaborations? There are many advantages to an Instagram live collaboration. Shared marketing goals.

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How to get verified on YouTube: Your complete guide for 2022

Sprout Social

YouTube account verification can also unlock new features to boost your YouTube marketing strategy. . Get involved in the YouTube community: Comment on other people’s videos, collaborate with other creators and participate in YouTube groups and forums.

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15 of the Best Free Content Calendar Templates

Social Media Strategies Summit

Social media marketing is tough. Indeed, one in eight social media marketers at small businesses say they struggle to post content consistently, while one in nine find it hard to create the content they need. Moisson Marketing’s Social Media Marketing Trello Template.

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How to Sell on Instagram in 2022: 8 Essential Steps

Hootsuite

Social media has become a powerful tool that creators and entrepreneurs can use to market their products or services and gain new customers. Be located in a supported market. Be located in a supported market. Collaborate with influencers or creators.

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How a Small Marketing Agency Uses Buffer To Manage 10 Clients

Buffer Social

According to Beccy Gibson, managing director at marketing agency Tempt , these characteristics can give a small agency the edge in delivering results for clients. We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy.

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LinkedIn Marketing Strategy: 17 Tips for 2023

Hootsuite

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. What is a LinkedIn marketing strategy? A LinkedIn marketing strategy is a plan for using LinkedIn to reach specific marketing goals. General LinkedIn marketing tips.

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15 Time-Saving Strategies for Social Media Marketers

Social Media Strategies Summit

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Making a list of hashtags is a neat trick that many marketers use.

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How to Find The Best Influencer For Your Brand

Social Media Strategies Summit

Remember when influencer marketing was a hot new trend? Today, it’s become integral to many brands’ marketing strategies — and it’s only getting more popular. If you’re planning to plunge into the influencer marketing pool for the first time, you’ll need to perform an influencer search.

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15 Time Saving Strategies for Your Next Social Media Marketing Campaign

Social Media Strategies Summit

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Making a list of hashtags is a neat trick that many marketers use.

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8 New Social Media Platforms You Might Not Know About

Buffer Social

its time to ⚠️ BeReal ⚠️ pic.twitter.com/N9XgdOP09I — nelleke 🐄 (@nellekethecat) July 24, 2022. Download: iOS Pearpop connects brands and creators Pearpop is a social platform that connects creators and brands looking to collaborate with them.

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Creator marketing: Why it’s a must and how to differentiate your brand

Sprout Social

There is no denying that content creators have shifted the world of social media and marketing. In this article we’ll lay out why creator marketing is a must for marketers over the next year. What is creator marketing? Why a creator marketing strategy is a must next year.