article thumbnail

10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

That made him an ideal, if surprising, choice to promote the brand collaboration between Gucci and The North Face. For Black History Month 2022, the fast food giant launched its Future 22 campaign , which celebrated the work of 22 young, gifted Black leaders. million followers on Instagram and 2.7 But your audience isn’t naive.

Campaign 304
article thumbnail

How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

They discussed various issues related to collaboration, including how to ensure cohesive branding, maintain effective communication, break down silos, and share best practices with university social media managers. Read on for all the key takeaways: Overcoming Common Higher Ed Collaboration Challenges. Her solution? Image source.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How social media collaboration can boost your strategy’s impact

Sprout Social

A successful social media strategy is rooted in collaboration. Let’s walk through how you can practice social media collaboration with teams across your organization to increase your social strategy’s impact. The benefits of cross-team collaboration. Identify who’s who in cross-departmental collaboration.

article thumbnail

5 Reasons Instagram Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

Because of that, Instagram should continue to be a part of your marketing strategy in 2022. Because of the platform’s steady growth in audience, as well as the steps being made to further innovate and evolve the platform, Instagram is still effective in 2022. How does Instagram’s growth compare to TikTok?

Instagram 162
article thumbnail

Brand collaborations 101: e.l.f. and Dunkin’ prove the power of partnership

Sprout Social

Brand collaborations and cobranding are a win-win–plus, these campaigns can cost 25x less than other forms of digital marketing. We’ve seen a lot of collabs in the fashion and music space, but right now, the winner for best brand collaboration might be e.l.f. — Dunkin' (@dunkindonuts) April 1, 2022. million) of e.l.f.’s

article thumbnail

9 social media marketer predictions for 2022

Sprout Social

Here are their predictions on what’s in store for the future of social media marketing in 2022. Will 2022 be the year we say goodbye to job listings that ask SMMs to do it all and then some? Your audience will take center stage… In 2022, engagement will have to go beyond liking posts and responding to comments.

article thumbnail

Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

Consider Instagram Live collaborations. Check out these how-to tips and examples of Instagram Live collaborations. . But is that the same for Instagram live video collaborations? There are many advantages to an Instagram live collaboration. A live collaboration can add something different to your usual marketing mix.