Oktopost

FEBRUARY 21, 2022

Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts. The Best Networks for Employee Advocacy. Top Employee Advocacy Statistics.

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 111

Brands Sentiment How To Analysis 111

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 126

Review Brands How To Analysis 126

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 129

Strategy Brands Hubspot Survey 129

Hootsuite

MAY 19, 2022

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. Then in 2009, Facebook added an identical feature to its platform.

Tips 141

Tips HootSuite Facebook How To 141

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 128

Reputation Tools Brands How To 128

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Reddit is a social network with a forum-style discussion structure.

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. Higher education social media resources.

Twitter 103

Twitter Tourism Travel Education 103

Webbiquity SMM

JANUARY 24, 2023

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Advertising 238

Advertising Social Media Strategy Authentication 238

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Hootsuite

MARCH 8, 2022

And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. How can brands benefit from Pinterest shopping? Social commerce is exploding. Yes… and also no.

Features 114

Features Price Buy Campaign 114

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey?

Survey 90

Survey Brands Sentiment Template 90

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

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B2B Social Media Marketing Influencer 225

Webbiquity SMM

MAY 9, 2023

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. By setting goals, you can not only measure your social media campaign’s success or failure but also create inbound marketing opportunities. Or all of them?

Social Media 267

Social Media Tips Marketing HootSuite 267

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve.

Social Media 101

Social Media Film Exercises Social Networking 101

Keyhole.co

MARCH 7, 2022

Only if you have something more accurate to prove the value of your social marketing plan. Enter social media reporting. What is A Social Media Report? Account mentions: Monitor the number of times people mention your brand on social media. For instance, the keyword “iPhone” reflects the Apple brand.

Report 52

Report Social Media Metrics How To 52

Social Media Strategies Summit

SEPTEMBER 23, 2022

In contrast, the median engagement rate (by follower) on Instagram stands at 3.37%, while Facebook’s is just 0.22%. Yet those top performers only post on TikTok once per week on average, compared to four times a week on Instagram and seven on Facebook. Giving leaders a voice on social media can help you build a community.

Education 163

Education Examples Content Nielsen 163

Hootsuite

JANUARY 4, 2023

How do you “do” social media marketing, and how do you get started? In this post, we’ll walk you through everything you need to know about marketing your brand on social media. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. — Hootsuite (@hootsuite) December 8, 2022.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. billion by the end of 2022. 74% of users say the app inspired them to discover more about a product or brand. Learn more here.

Examples 141

Examples Campaign Tips UGC 141

Buffer Social

FEBRUARY 21, 2023

Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities. In 2022, our events welcomed more than 1,100 attendees, not only giving an incredible platform to diversity thought leaders who may not have found one elsewhere, but helping grow our own brand equity and reach.

Brands 82

Brands Marketing Hosting Eventful 82

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Buffer Social

NOVEMBER 2, 2022

Here’s a question that puzzles most social media users … Why do some of my posts get more views than others? Each social network has a different algorithm. So the headline seems clear, posts on social media containing a link seem to perform worse. It’s a difficult question to answer.

Analysis 85

Analysis Sample Samples Social Networking 85

Ignite Social Media

MAY 19, 2021

Facebook Live. Nearly 185 times that number use Facebook every day. And now that social audio has been proven to be interesting, it probably won’t take long at all for many of the major players in the space to add this feature. In fact, we already see Twitter Spaces and Facebook Rooms coming to life. What replaced them?

LinkedIn 172

LinkedIn Newsletter Instagram Trends 172

Sprout Social

OCTOBER 26, 2023

billion in 2022 and is expected to increase by another $5 billion this year. YouTube came in second at 70% and Facebook in third at 45%. billion in 2023 Brands are expected to spend $30.81 Influencer marketing budget statistics How much are brands spending on influencer marketing? Brands are expected to spend $7.14

Statistics 125

Statistics Influencer Strategy Marketing 125

Keyhole.co

MAY 25, 2022

A typical social media analytics report looks like this: Source. Social media analytics goes beyond broader metrics such as likes, follows, clicks, retweets, previews, and impressions gathered from social networks. As you know, social media is about people sharing their lives with others.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

JULY 13, 2022

The COVID-19 pandemic pushed people to embrace social as a means of connecting with loved ones and brands alike. Today, pandemic restrictions have eased up but consumer social usage definitely hasn’t. We had to expand our team to make sure we could support the brands we work with.”. It can also impact their bottom line.

Social Media 97

Social Media Strategy Statistics Trends 97

Ignite Social Media

SEPTEMBER 22, 2022

in May 2022 which provided tools for social media management. Now offering both consumer intelligence and social media management, Brandwatch provides easy-to-use access for small businesses and large corporations around the world. Some of these brands include Delta, Unilever, Monster, and GSK. Social Media Management.

Review 91

Review Case Study Social Media Management Airlines 91

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Using hashtags on different social networks.

Hashtag 119

Hashtag How To Guidelines Telecommunications 119

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Schedule amazing content, faster.

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HootSuite Notification Hashtag Upcoming 116

Ignite Social Media

JUNE 28, 2022

You’re probably here because you’re looking for ways to spice up your brand with the best video content, right? As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. .

Video 146

Video Content Marketing YouTube 146

Sprout Social

FEBRUARY 6, 2023

But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in. Here are some of the common features of social media that brands leverage to engage with their audience.

Features 98

Features Social Media Curation Geotagging 98

Oktopost

OCTOBER 26, 2023

For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%).

Reputation 125

Reputation B2B Guidelines Policies 125

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 131

Tips Authentication LinkedIn Groups 131

Hootsuite

SEPTEMBER 7, 2022

Plus, most social networking sites and resources are free! Social media can help build relationships between teachers and students. Here are a few sample goals to help you get started: Increase brand awareness. Manage brand reputation. Gain market insights with social listening. Source: Reddit. Linguistics.

Education 93

Education Social Media Tips HootSuite 93

Oktopost

OCTOBER 24, 2022

This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. The goal is to find someone who aligns with your brand style and offers exceptional qualities that will captivate your audience. This means improving both brand awareness and employer branding.

Social Media 109

Social Media How To B2B LinkedIn 109

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Video Marketing Influencer 78

Sprout Social

JULY 6, 2022

As the most-used platform by marketers worldwide and boasting nearly 3 billion monthly active users , there’s no denying the strength Facebook has as a marketing goldmine. And with so many active users available, there’s so much potential to get eyes on your brand’s content. What are the best times to post on Facebook?

Tourism 112

Tourism Facebook Travel Education 112