SocMed Sean

FEBRUARY 15, 2022

While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns. Is TikTok a good marketing opportunity for businesses in 2022? Here’s why: Of TikTok’s 1.1

Trends 147

Trends Strategy Marketing Authentication 147

Sprout Social

OCTOBER 27, 2022

The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). So how are customers using social channels to receive support from brands? Social media.

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Statistics Social Media Brands Issues 108

Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. So what’s hot on YouTube in 2022? For brands, this current YouTube trend provides a great way to get in front of new users and increase your following. YouTube is no exception.

YouTube 138

YouTube Trends Strategy Content 138

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. What are Facebook Shops and how do they work? Shopify, OpenCart, GoDaddy, etc.)

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Examples Brands Facebook Retail 112

Sprout Social

NOVEMBER 30, 2021

billion in 2022. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. When consumers are already learning about products and brands on social media, it makes sense for them to purchase items through the platform. Social commerce brand example: Eagle Creek. Types of ecommerce trends to watch for.

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Trends Conversation Instagram Influencer 143

Hootsuite

JULY 11, 2022

Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Source: Digital 2022.

Marketing 103

Marketing Reddit Advertising Analysis 103

Pixlee

JANUARY 24, 2022

As marketers, we are constantly trying to innovate the various spaces our brands occupy to ensure maximum audience engagement and retention. A new renaissance period is emerging in technology and branding: Web3. Tech-savvy brands like these seek out creators within the space to capitalize on pre-existing community and notoriety.

Brands 85

Brands Authentication Collaboration UGC 85

Sprout Social

SEPTEMBER 21, 2022

ASOS is a fashion shopping app home to over 850 brands and 85,000 products across categories like clothing, makeup, shoes and accessories. In fact, recent data from Sprout Social shows 98% of consumers plan to make at least one purchase through social media in 2022. Facebook marketplace. Download on iOS | Android. RetailMeNot.

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Retail Apparel Discount Buy 125

Likeable

JANUARY 4, 2022

Happy 2022! Its newsletter is full of all the latest social media news from Instagram, Twitter, Pinterest, Facebook, and more, plus the newest tools and trends. If you find yourself searching “social media holidays 2022” or “fun holidays this month” way too often, this is the newsletter for you. Check it out here!

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Newsletter Social Media Meme Trends 126

Sprout Social

SEPTEMBER 7, 2022

For comparison, it took eight years for both Facebook and Instagram to hit that milestone. With a platform as wildly popular as TikTok, you want to make sure you’re creating a presence for your brand so you can reach and engage some of those billion users. Create and brand your TikTok account. What is TikTok marketing?

Brands 89

Brands Marketing Influencer Analytics 89

Ignite Social Media

JULY 15, 2022

When compared to other traditional social networks like Twitter (35 minutes/day), Facebook (31 minutes/day), Snapchat (30 minutes/day), and Instagram (29 minutes/day), TikTok has the lead. Compared to other social channels like Facebook, the social giant reigns supreme, with a staggering 67.7% What TikTok Commerce Looks Like in 2022.

Affiliate marketing 91

Affiliate marketing Instagram Feed Feedly 91

Sprout Social

FEBRUARY 22, 2022

All it takes is one click to kickstart a relationship between a consumer and your brand. In this article, we’ll explore: What social shopping is and why it’s huge for brands. A round up of expert predictions for social shopping in 2022. What social media shopping does for brands. The different types of social shopping.

Platform 106

Platform Tips Buy Instagram 106

Pixlee

DECEMBER 27, 2021

Even with a relatively high engagement rate, Facebook can be a tough channel to drive conversions from. These five tactics stand to help turn Facebook into a high-converting channel. On Facebook, this tendency to trust other users’ opinions and content results in more effective ads. Do a Product Demo on Facebook Live.

UGC 72

UGC Facebook Library Transportation 72

BeingOptimist

JANUARY 14, 2022

So, learn how to bootstrap your SaaS startup in 2022, and this post will help you with that. Use Facebook and Google Retargeting to bootstrap the SaaS Startup. Fortunately, you can use various ways to reach the customers again using Facebook and Google retargeting. However, T2D3 is easier said but hard to implement.

Startup 105

Startup Discount Price Survey 105

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. And, your Instagram eCommerce business can integrate with your Facebook ads and Pages for even more reach. And to crowdsource sentiment on your brand.

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Instagram HootSuite UGC Influencer 117

The Realtime Report

MAY 30, 2023

Brands Spent a Whopping $673B on Social Media Ads in Five Years By Jastra Kranjec With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising. billion in 2022. billion this year, up from 4.59

Social Media 91

Social Media Brands Statistics Comparison 91

Oktopost

FEBRUARY 21, 2022

Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts. Statistics on Employer Branding and Talent Acquisition. LinkedIn ). Eldelman ).

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Statistics B2B LinkedIn Social Networking 76

Sprout Social

APRIL 12, 2022

Here’s what you can expect from the PR landscape in 2022 and beyond. Consumers continue to hold their favorite brands and businesses accountable for social and political issues. The internet and social platforms are vital tools for storytelling, brand management and connection. 20 PR statistics you can’t ignore in 2022.

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Statistics Skills Analytics Press Release 106

Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. I use the Within Marketing Pulse to track Facebook CPM and other information. Facebook CPM has remained well below where it was on the same day a year ago.

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CPM Facebook Sample Samples 196

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 130

Strategy Brands Hubspot Survey 130

Hootsuite

MAY 19, 2022

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. Then in 2009, Facebook added an identical feature to its platform.

Tips 141

Tips HootSuite Facebook How To 141

Jon Loomer

NOVEMBER 15, 2022

In particular, will Facebook ads CPM costs increase? Let’s discuss how CPM impacts Facebook advertising results and the trends that we are seeing so far… Why CPM Matters. Combined with brands willing to offer special deals and you can absolutely find success this time of the year. Within Marketing Pulse.

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CPM Cost Facebook Advertising 187

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). 85% of social media users want more videos from brands.

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Statistics Social Media Video Marketing 142

Buffer Social

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again.

Small Business 92

Small Business Groups Groups Examples 92

Sprout Social

AUGUST 25, 2022

Brands will spend differently depending on their unique goals. Although the cost of launching a social channel is technically free, running the profile and creating a content calendar costs a brand anywhere from $500 to $10,000 per month. Other brands opt to work with freelancers to fill their social media management gaps.

Social Media Management 123

Social Media Management Cost Social Media Price 123

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. While the number of fake accounts on Facebook has been slowly falling over the last couple of years, the problem on TikTok has started to spike. Impostors on social media present a real challenge for all major brands.

Social Media 88

Social Media Brands Tips HootSuite 88

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 112

Brands Sentiment How To Analysis 112

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

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Review Brands How To Analysis 126

Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. How social media drives cryptocurrency for users & brands.

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Twitter Tourism Travel Education 104

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. Even though every B2B brand is unique, social selling can be a powerful tool for virtually any kind of business. How to Do Social Selling on Facebook. Jump to a Section. What Is Social Selling? Key Takeaways.

B2B 171

B2B Brands LinkedIn Groups 171

Hootsuite

MARCH 27, 2024

This allows you to take advantage of the ease of creating a boost post vs ad on Instagram, Facebook, or LinkedIn while also building specifically promotional content that might not be effective as an organic post. Find out how to boost a post on Facebook , Instagram , and LinkedIn. What’s a social ad?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022.

Social Media 52

Social Media UGC Marketing Influencer 52

Hootsuite

SEPTEMBER 30, 2022

Most messenger bots integrate with WhatsApp, Instagram, Facebook Messenger, and Google Business Messenger. They’re making it easier for customers to order from their favorite brands. This further boosts sales and brand engagement. And, this is available for many brands, countries, departments, and sales channels.

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FAQ Retail Overview Loyalty 120

Hootsuite

MARCH 8, 2022

And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. How can brands benefit from Pinterest shopping? Can you shop on Pinterest? Yes… and also no.

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Features Price Buy Campaign 114

Sprout Social

APRIL 11, 2022

What you may not know is they’re part of the greatest shift in the internet since the advent of Facebook. Consumer capitalism is about the production of identity through brands more so than strictly goods. — John Patten (@jpatten__) March 21, 2022. You can go to Facebook, Twitter or YouTube to create and or engage.

Brands 89

Brands Applications Communities Yahoo 89

Oktopost

JANUARY 8, 2022

Social media cover photos are the first thing your social media visitor sees and the first impression they will form about your brand. Your pictures should not only look good, but also establish a cohesive message that aligns with your brand and marketing strategy. Facebook cover photo size: 820 x 312px.

Social Media 145

Social Media Guidelines B2B Embedding 145

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. But Reddit isn’t the best place for every company.

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Reddit Brands Meme Forums 100