Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

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Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? Brands are defined more by their community than by who they say they are. Technology.

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Pixlee

MARCH 21, 2022

It’s no secret Instagram is used by brands in a variety of ways beyond just sharing photos. However, as part of an advanced, effective marketing strategy, you can view Instagram Customer Service as a well-established pillar in your consumer engagement strategy. So how should you approach Instagram customer service as a brand?

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Pixlee

DECEMBER 27, 2021

Even with a relatively high engagement rate, Facebook can be a tough channel to drive conversions from. If you haven’t started featuring user-generated content (UGC) and influencer marketing as part of your Facebook marketing strategy, you should now. Generate Engagement with Facebook Stories Ads.

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Hootsuite

JULY 5, 2022

That requires a steady flow of valuable content that keeps users engaged without overloading their feeds. Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 Finding the right rhythm for your brand will take some experimentation. Engage with your audience.

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Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales. styleinspiration.

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Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022.

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Pixlee

DECEMBER 22, 2021

Naturally, ecommerce will be a big business in 2022. trillion in 2022. Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. This means consumers are far more trusting of third-party opinions on a product than brand-generated content. That’s up 10.9%

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Ignite Social Media

JUNE 14, 2023

Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach? The goal is to improve brand recognition, reach a wider audience, and drive organic traffic to your social media profiles or website. Not sure what we’re talking about?

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Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022.

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Pixlee

DECEMBER 8, 2021

Even if your brand hasn’t previously invested in building community, chances are that your customers are willing and able to align more closely with your brand if given the opportunity. These three actionable tips will set your ecommerce brand apart from competitors in 2022 with the help of community. . billion by 2022.

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Pixlee

DECEMBER 2, 2021

With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. TikTok’s technology and tools may significantly improve brand recall and social media engagement. Feature User-Generated Content (UGC).

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Social Media Strategies Summit

JANUARY 5, 2022

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. This article will break down how to use Instagram for your small business in 2022 and beyond. To build brand awareness for a new product. Make sure to write in a tone that shows off your brand’s personality.

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Hootsuite

NOVEMBER 28, 2022

Brand advocates help you connect with potential customers and cut through the noise online. In short, an engaged community leads to better sales outcomes. A social media advocacy strategy turns your biggest fans into brand advocates. What can brand advocates do for you? Leaving positive reviews on your website.

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Keyhole.co

NOVEMBER 2, 2022

billion by 2022, Tiktok is undoubtedly the most powerful platform for brands to build a loyal and engaged audience. Even though there is no sure-shot path to success for TikTok marketing, following these 9 growth hacks can help you attract your target audience’s attention and drive more engagement on TikTok.

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Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. anyone who doesn’t work for a retail or fashion brand). The engagements were really telling,” Abbey explains. Let’s get into it!

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Ignite Social Media

NOVEMBER 13, 2018

These perceptions steer users’ decision-making process when deciding who to follow and, ultimately, which brands to trust on social media. A recent study from Stackla reported that 86% of consumers say authenticity is important when deciding what brands they like and support on social media. So, where are users engaging instead?

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Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

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Pixlee

MAY 9, 2022

Look at Competing Brands & Design for the Customer Journey you Want. First, you can look at what competing brands are doing in terms of their creative talent and marketing. UGC, influencer marketing , and a solid Ratings & Reviews solution can all positively impact your ability to forecast your brand’s creative needs.

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Hootsuite

SEPTEMBER 7, 2022

The biggest advantage is engagement. And, as any teacher knows, engagement is key to student success. Here are a few sample goals to help you get started: Increase brand awareness. Manage brand reputation. Improve community engagement. If you’re building brand awareness, a catchy hashtag can go a long way.

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Hootsuite

MAY 18, 2023

This rise in popularity is due, in part, to the fact that short-form video is more accessible and engaging than ever before. From sending Snapchat stories on the subway to watching YouTube shorts in the dentist waiting room – viewers can access and engage with content at any time. daily views globally Whoa.

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Buffer Social

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

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Sprout Social

JANUARY 19, 2022

Both brands sell sneakers. Here’s an example of how this can lead to actionable insights: In the Messages tab of this topic, you can see Tweets mentioning the brands you’re analyzing. Tweets like the second and third feature customer feedback on other brands and their products that you can use to spark ideas for your product launch.

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Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

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Sprout Social

OCTOBER 19, 2022

Think of content as the connection point between brands and consumers. Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. pic.twitter.com/5fPFA6fG2S.

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Pixlee

FEBRUARY 23, 2018

million by 2022. Today, brands need to find more authentic ways to connect with their existing and potential customers. Instead, brands need to build meaningful relationships with customers. That requires understanding the interests of customers and giving them engaging content. The days of mass marketing have ended.

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Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . Shoppable content is growing in popularity as consumers expect convenience from the brands they’re loyal to. Convenience in Social Shopping.

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Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Is there an opportunity for you to do something different with your brand voice or style? Definitely.

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Buffer Social

AUGUST 30, 2023

Cultivating deeper connections with and between your followers can inspire brand loyalty and boost brand awareness, engagement , growth, and reach — not to mention that it feels really great to bring like-minded people together around a shared purpose. So how do you do it?

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Sprout Social

FEBRUARY 15, 2022

– content creation/UGC ads – branding/design – social media help (mngmt, engagement etc. — Emily M-G (@emilymajorg) February 2, 2022. — Nia Gyant (@optimized3x) January 28, 2022. — Jon-Stephen Stansel (@jsstansel) January 18, 2022. – all platforms).

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Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. But more important than those reasons is the fact that UGC also has a big impact on the bottom line. more likely to convert than the average customer.

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Social Media Strategies Summit

JANUARY 5, 2023

billion in 2022. But not all social networks enjoyed equally strong years in 2022. In 2023, we expect more and more brands to combine these two trends by producing a more significant proportion of short-form, vertical video content. Smaller Social Teams Leveraging UGC Creators. Image source. 194 million in 2020).

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Hootsuite

MAY 3, 2022

Unlike a content scraper or unintelligent bot, AI content creation tools use what they learn from existing resources to create fresh, original content that’s unique to your brand. A thorough edit by someone who knows and understands your brand is an important final step to making the most of AI-powered content. At least, not yet.)

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Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation? And you should too. Here’s how.

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Hootsuite

JUNE 20, 2022

These days, you’ll need more than engaging content to reach your target audience. Here are our top Facebook tips and tricks to kickstart your engagement and reach. These general Facebook tricks can help improve your reach and engagement. Find user-generated content (UGC). And since the average user spends 19.6

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Sprout Social

FEBRUARY 5, 2019

While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. Chatbots are projected to save businesses billions by 2022 by streamlining customer service and bot-based commerce. Check out how these brands are killin’ it with bots and what your business can learn from them.

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Social Media Strategies Summit

MAY 19, 2022

Alongside an increase in the number of businesses on social media, we see a massive increase in the quality of content by brands. Your audience likely already loves user-generated content (UGC), with four-fifths of consumers saying it highly influences their purchasing decisions. Bill Slawski (@bill_slawski) May 4, 2022.

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