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2022 Social Media Predictions

Ignite Social Media

Facebook has been the focus of too many headlines to count, from the iOS updates to the Facebook Files to the Meta rebrand. But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies. Social Media Predictions to Guide Your 2022 Social Strategy.

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Conversational analytics: How to use social listening for brand insights

Sprout Social

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics?

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How are Those 2022 Predictions Working Out?

Direct Marketing Observations

I could probably have shortened this post up dramatically though by just saying that Tik-Tok will be THE platform of 2022, but what’s the fun in that? As 2021 dry-heaved to a thankful close we had no choice but to be optimistic in 2022. What has 2022 brought to us all? It’s not just Twitter and Facebook anymore either.

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How Much Do Facebook Ads Cost? (2022 Benchmarks)

Hootsuite

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” How many Facebook ads would that buy? Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. Bonus: Get the Facebook advertising cheat sheet for 2022. How does Facebook ad pricing work? It depends.

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4 Ecommerce trends you need to know for 2022

Sprout Social

billion in 2022. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. Conversational commerce. When consumers are already learning about products and brands on social media, it makes sense for them to purchase items through the platform. Social commerce brand example: Eagle Creek.

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Social Shopping in 2022: Platforms, Tips and Predictions

Sprout Social

All it takes is one click to kickstart a relationship between a consumer and your brand. In this article, we’ll explore: What social shopping is and why it’s huge for brands. A round up of expert predictions for social shopping in 2022. What social media shopping does for brands. The different types of social shopping.

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8 tips to boost your video conversion rate

Sprout Social

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.