SocMed Sean

MARCH 1, 2022

That is, you need it as part of your digital marketing strategy for 2022. This popularity is an opportunity for marketers to leverage YouTube to grow their brands in 2022. Is YouTube still a good marketing platform for businesses in 2022? Is YouTube Facing Challenges As A Social Network? You need YouTube.

YouTube 204

YouTube Strategy Automotive Marketing 204

Likeable

JANUARY 18, 2022

It’s safe to say quite a few things have changed since the last time we did a stats roundup on the Likeable blog two years ago. Social media was growing like crazy even then, but the pandemic accelerated that growth at rates no one expected. Last month, we predicted what’s to come for social media trends in 2022.

Social Media 89

Social Media Statistics Marketing Newsletter 89

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Advertising 238

Advertising Social Media Strategy Authentication 238

Social Media Strategies Summit

JULY 12, 2023

In this article, we’ll pull out key points from a presentation given by Adam Durfee , Social Media Campaign Director at government and non-profit marketing agency Boncom , who uses case studies featuring two real-world public awareness campaigns to demonstrate how marketers can inspire change in audiences. Featured image by Pixabay.

Campaign 210

Campaign Social Media Case Study Training 210

SocMed Sean

JANUARY 20, 2022

At the same time, the concept of making money from blogs and earning an income from our social media influence was steadily growing. Bloggers quickly learned they could create eye catching images, post them on to Pinterest along with a central message, and drive traffic from their Pin to their website and/or blog.

Fashion 130

Fashion iPhone Travel Posterous 130

Webbiquity SMM

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. The Top Social Networks for B2B Marketing.

B2B 225

B2B Social Media Marketing Influencer 225

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.

Social Media 267

Social Media Tips Marketing HootSuite 267

SocMed Sean

MARCH 3, 2022

Is Pinterest still a good marketing platform for businesses in 2022? While Pinterest began as a social network, it has adapted to become more of an e-commerce-focused platform where creators can share videos as well as images, and this has impacted its user base. This made it feel a bit like a spammy social media network.

Strategy 195

Strategy Marketing Automotive Campaign 195

Hootsuite

JUNE 28, 2022

Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise. They’re also an incredible resource for freelancers, entrepreneurs, and anyone else managing social media while running a small business.

Social Media 114

Social Media Tools HootSuite Tweetdeck 114

SocMed Sean

FEBRUARY 10, 2022

Needless to say, the social media platform has grown tremendously from its humble roots as a photo sharing network for teens. Currently, Instagram is one of the largest social media networks online. Because of that, Instagram should continue to be a part of your marketing strategy in 2022.

Instagram 162

Instagram Strategy Marketing Metrics 162

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. Is TikTok a good marketing opportunity for businesses in 2022?

Trends 147

Trends Strategy Marketing Authentication 147

Social Media Strategies Summit

DECEMBER 22, 2022

Social media for government agencies is about demonstrating your expertise, building trust and credibility, and providing audiences with fast, reliable, unambiguous information. Every government social media marketer occasionally struggles with ideas or a lack of content. Treat Social Media As a Two-Way Conversation.

Social Media 171

Social Media Engagement Transportation Hashtag 171

Keyhole.co

MARCH 4, 2024

million paying subscribers as of the 3rd quarter of 2022? But beyond their top-notch content, they’ve also made a name for themselves on social media. In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success.

Analysis 98

Analysis Social Media Strategy Meme 98

SocMed Sean

FEBRUARY 24, 2022

Since then, Mark Zuckerberg’s social media giant has only continued to grow. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook. In 2012, Facebook became the first social media network to ever surpass one billion monthly users.

Facebook 130

Facebook Strategy Marketing Travel 130

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Unfortunately, this can drive people away from using it as a social media platform. One of the best parts about social media is that users carve out their own area of the platform based on their own interests.

Twitter 230

Twitter Strategy Hashtag Marketing 230

SocMed Sean

MARCH 29, 2022

It has been shown that social media can have harmful effects, especially on its users’ self-image and mental health, especially in younger users, and can lead to behavior issues. Social media like Snapchat delivers an addictive experience but not meaningful, constructive thought. Yet Snapchat has a dark side.

Notification 130

Notification Construction Features Data 130

Ignite Social Media

JULY 15, 2022

What TikTok Commerce Looks Like in 2022. In March of this year, eMarketer hosted a TikTok Commerce 2022: Strategies for Success webinar. For creative ideas, check out a few examples from another Ignite Social Media blog post here. The post A Look at TikTok Commerce in 2022 appeared first on Ignite Social Media.

Affiliate marketing 91

Affiliate marketing Instagram Feed Feedly 91

Pixlee

DECEMBER 15, 2021

billion people use social media globally, and it is only predicted to increase to a massive 4.41 When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. Trends to Watch in 2022. The De-Siloing of Social Commerce.

Social Media 52

Social Media UGC Marketing Influencer 52

Sociallyin Insider Blog

FEBRUARY 25, 2022

E-commerce brands around the globe have been utilizing social media marketing for decades to build and cultivate relationships with potential and current customers. Today, we're going to discuss some ways you and your team can utilize social selling in 2022 to achieve long-lasting sales success on platforms like LinkedIn.

LinkedIn 98

LinkedIn Research Team Social Media 98

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Here are the four leading reasons why social media consistency matters.

Social Media 110

Social Media Insurance ROI Meme 110

Hootsuite

AUGUST 22, 2022

That’s exactly the kind of nerdy content that goes over well on LinkedIn, the world’s largest social media platform for professionals. Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top tags to use in 2022. 20+ top LinkedIn hashtags in 2022. Professional nerdsss.).

Hashtag 92

Hashtag LinkedIn HootSuite Social Media Management 92

Hootsuite

DECEMBER 15, 2021

If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. 14 of the most important TikTok trends of 2022.

Trends 142

Trends HootSuite Fashion Video 142

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Social commerce is a subset of eCommerce. It involves buying and selling over social media. Are you thinking about getting into Instagram eCommerce?

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

JULY 5, 2022

If you only have time to make one change to your social strategy to prioritize growing your Instagram account, this is it. For everything you need to know about creating quality Instagram Reels, check out our blog post on using Instagram Reels for business. — Adam Mosseri (@mosseri) April 20, 2022. photo posts.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Hootsuite

SEPTEMBER 9, 2022

In this blog post, we’ll take a look at the only Instagram metrics you should be tracking in 2022. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Most important Instagram metrics to track in 2022. Click Apply.

Metrics 75

Metrics Instagram HootSuite Template 75

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 88

Social Media Brands Tips HootSuite 88

Sociallyin Insider Blog

JULY 5, 2022

How have social media platforms changed recently? Every social media platform/app is the same in one key way: they’re all built on the relationships we have with each other. It’s right there in the name, after all.

Social Media 64

Social Media Platform Content News 64

Social Media Strategies Summit

FEBRUARY 28, 2023

Crisis management is one of the biggest challenges of social media for government agencies. A fast-evolving situation can cause panic and confusion in your community, requiring you to communicate the latest information in a calm, clear manner to the public, stakeholders, and media. This is your crisis communications plan.

Strategy 174

Strategy Construction Resources Press Release 174

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work.

Consultant 106

Consultant Social Media How To Insurance 106

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Ignite Social Media

MAY 27, 2021

Google is phasing those out on Chrome browsers by 2022 (that’s next year btw) leaving advertisers that rely on cookies to find another solution. What Privacy Updates Mean for Social Media Marketers. What Social Media Marketers Can Do. eMarketer predicts about 100M Social Commerce buyers by 2023.

Privacy 155

Privacy Social Media Apple Advertising 155

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. You post daily on social media. Of course, counting the number of likes and comments will give you a vague idea of your social media progress. But there are too many social media business accounts with too much data to track.

Report 52

Report Social Media Metrics How To 52

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

DECEMBER 20, 2022

This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. A post shared by Sprout Social (@sproutsocial). What is a “meet the team” social media post?

Meeting 98

Meeting Team Social Media How To 98

Keyhole.co

MAY 25, 2022

Do you know your social media efforts are hiding a wealth of information? And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 104

Retail Social Media Brands Tips 104