Hootsuite

SEPTEMBER 23, 2022

Writing for social media is not an easy job. . Keep reading for expert tips and tools that will help you become a more confident and effective social media writer in no time. What is social media content writing? Social media writing is a crucial element of any brand’s social presence.

Social Media 145

Social Media Tools Tips HootSuite 145

Likeable

JANUARY 18, 2022

It’s safe to say quite a few things have changed since the last time we did a stats roundup on the Likeable blog two years ago. Social media was growing like crazy even then, but the pandemic accelerated that growth at rates no one expected. Last month, we predicted what’s to come for social media trends in 2022.

Social Media 89

Social Media Statistics Marketing Newsletter 89

SocMed Sean

FEBRUARY 10, 2022

Needless to say, the social media platform has grown tremendously from its humble roots as a photo sharing network for teens. Currently, Instagram is one of the largest social media networks online. As a result, many businesses have taken to Instagram to market their companies.

Instagram 162

Instagram Strategy Marketing Metrics 162

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns.

Trends 147

Trends Strategy Marketing Authentication 147

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Unfortunately, this can drive people away from using it as a social media platform. Is Twitter Still A Good Marketing Platform? Reasons To Continue Marketing On Twitter.

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Twitter Strategy Hashtag Marketing 230

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 231

Video Trends Marketing Mobile 231

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Advertising 238

Advertising Social Media Strategy Authentication 238

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. billion users by the end of 2022.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

SocMed Sean

FEBRUARY 24, 2022

Since then, Mark Zuckerberg’s social media giant has only continued to grow. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook. Is Facebook still a good marketing platform? Reasons to Continue Marketing on Facebook.

Facebook 130

Facebook Strategy Marketing Travel 130

Social Media Strategies Summit

JULY 12, 2023

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. So how do we do that as marketers? Social media was the obvious answer: it’s free, scalable and available to billions of people. What we actually need to do is get them to act. We need to get them to change.”

Campaign 210

Campaign Social Media Case Study Training 210

Jon Loomer

DECEMBER 29, 2021

I set goals related to traffic, revenue, and making the Social Media Examiner Top 10. The goals I’ve created for myself in 2022 are incremental. That leads to mechanics here: Blog Publishing Schedule. For example, I know that if I commit to publishing two blog posts per week every week, my traffic should increase.

Training 196

Training Publishing Process List 196

SocMed Sean

JANUARY 20, 2022

At the same time, the concept of making money from blogs and earning an income from our social media influence was steadily growing. Bloggers quickly learned they could create eye catching images, post them on to Pinterest along with a central message, and drive traffic from their Pin to their website and/or blog.

Fashion 130

Fashion iPhone Travel Posterous 130

Pixlee

DECEMBER 15, 2021

billion people use social media globally, and it is only predicted to increase to a massive 4.41 When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. Trends to Watch in 2022. billion in 2025?

Social Media 52

Social Media UGC Marketing Influencer 52

Keyhole.co

MARCH 4, 2024

million paying subscribers as of the 3rd quarter of 2022? But beyond their top-notch content, they’ve also made a name for themselves on social media. In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success.

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Analysis Social Media Strategy Meme 98

Social Media Strategies Summit

DECEMBER 22, 2022

Social media for government agencies is about demonstrating your expertise, building trust and credibility, and providing audiences with fast, reliable, unambiguous information. Every government social media marketer occasionally struggles with ideas or a lack of content. But getting it right can be tough.

Social Media 171

Social Media Engagement Transportation Hashtag 171

Hootsuite

JUNE 28, 2022

Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise. They’re also an incredible resource for freelancers, entrepreneurs, and anyone else managing social media while running a small business.

Social Media 114

Social Media Tools HootSuite Tweetdeck 114

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Ignite Social Media

JULY 15, 2022

What TikTok Commerce Looks Like in 2022. In March of this year, eMarketer hosted a TikTok Commerce 2022: Strategies for Success webinar. Like product tags on Instagram or affiliate marketing links. For creative ideas, check out a few examples from another Ignite Social Media blog post here. Final Thoughts.

Affiliate marketing 91

Affiliate marketing Instagram Feed Feedly 91

Sociallyin Insider Blog

FEBRUARY 25, 2022

E-commerce brands around the globe have been utilizing social media marketing for decades to build and cultivate relationships with potential and current customers. Today, we're going to discuss some ways you and your team can utilize social selling in 2022 to achieve long-lasting sales success on platforms like LinkedIn.

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LinkedIn Research Team Social Media 98

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

Retail 104

Retail Social Media Brands Tips 104

Oktopost

APRIL 18, 2022

“Audio blogging”, the ancestor of podcasts, dates back to the 1980s. It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. The B2B Marketing Podcast. Marketing Spark: The Podcast.

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B2B Marketing Apple Hosting 62

Hootsuite

AUGUST 22, 2022

That’s exactly the kind of nerdy content that goes over well on LinkedIn, the world’s largest social media platform for professionals. Connection is the core purpose of LinkedIn, whether you’re building your personal network or marketing your business. 20+ top LinkedIn hashtags in 2022. Markets – 22.2

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Hashtag LinkedIn HootSuite Social Media Management 92

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you.

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Influencer Social Media Marketing How To 145

Hootsuite

DECEMBER 15, 2021

If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Why are TikTok trends good for marketing? What is a TikTok trend?

Trends 142

Trends HootSuite Fashion Video 142

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Here are the four leading reasons why social media consistency matters.

Social Media 110

Social Media Insurance ROI Meme 110

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Social commerce is a subset of eCommerce. It involves buying and selling over social media. Are you thinking about getting into Instagram eCommerce?

Instagram 117

Instagram HootSuite UGC Influencer 117

Pixlee

DECEMBER 22, 2021

Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . Naturally, ecommerce will be a big business in 2022. trillion in 2022. The point is: ecommerce is growing quickly, and you can’t market without it. That’s up 10.9% from one year ago, 81.9%

UGC 52

UGC Marketing Mobile Review 52

Ignite Social Media

MAY 27, 2021

As the digital space continues its evolution, two very important privacy situations are unfolding that can fundamentally change the marketing landscape. Google is phasing those out on Chrome browsers by 2022 (that’s next year btw) leaving advertisers that rely on cookies to find another solution. What Social Media Marketers Can Do.

Privacy 155

Privacy Social Media Apple Advertising 155

Sprout Social

JANUARY 27, 2020

In our internet-driven world, using social media to promote your brand is not just a good idea, it’s essential. For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. .

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Software Industry Social Media Marketing 105

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. As new platforms emerge, fraudsters shift their strategies and move to new markets. Impostors on social media present a real challenge for all major brands. What are fake social media accounts?

Social Media 88

Social Media Brands Tips HootSuite 88

Hootsuite

SEPTEMBER 9, 2022

In this blog post, we’ll take a look at the only Instagram metrics you should be tracking in 2022. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Most important Instagram metrics to track in 2022. Click Apply.

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Metrics Instagram HootSuite Template 75

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Hootsuite

JULY 5, 2022

If you only have time to make one change to your social strategy to prioritize growing your Instagram account, this is it. For everything you need to know about creating quality Instagram Reels, check out our blog post on using Instagram Reels for business. — Adam Mosseri (@mosseri) April 20, 2022. photo posts.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Influencer marketing – some love it and others hate it. Because people crave credible and quality content on social media. Episode Summary.

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Influencer B2B Marketing Apple 174

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work.

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Consultant Social Media How To Insurance 106

Sprout Social

JUNE 1, 2022

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. Lifecycle marketing. Lifecycle Marketing 4??

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Team Marketing Collaboration Hubspot 118