BeingOptimist

JANUARY 17, 2022

Content marketers typically follow the 80/20 rule, investing 80% of their efforts in promotion and 20% in content creation. In this guide, readers will learn how to include content syndication in a marketing plan that boosts traffic and increases profits. Audience size and quality drive revenue growth in the content marketing space.

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Syndication Strategy Content How To 52

Buffer Social

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business 84

Small Business Journal How To Tumblr 84

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

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Metrics Influencer Sentiment ROI 52

Oktopost

OCTOBER 10, 2022

In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond. Develop Strong SEO Practices. In short, brand visibility refers to how much your brand is seen on different marketing channels. Jump to Section. What is Brand Visibility?

Brands 75

Brands B2B SEO Influencer 75

Hootsuite

OCTOBER 18, 2022

This blog post will dive into some of the best Shopify apps available and how they can help you grow your business. in 2022 as consumers pulled back from big-ticket products. So how do you boost sales in an unpredictable market? Best apps for Shopify marketing. Plug In SEO – SEO Optimization.

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FAQ Price Loyalty Review 97

Social Media Strategies Summit

JANUARY 5, 2022

This article will break down how to use Instagram for your small business in 2022 and beyond. When done right, Instagram marketing can benefit your small business in several ways. Many marketers make the mistake of jumping straight to the content creation process. Simply put, Instagram Guides are like blog posts.

Small Business 204

Small Business Instagram Platform How To 204

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

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Trends Video Marketing Influencer 78

ProBlogger

NOVEMBER 30, 2022

The post How to Write a Series for Your Blog (and Why You’ll Want To) appeared first on ProBlogger. Have you ever written a series of posts for your blog – a set of posts that are deliberately linked together? How a Series of Posts Could Boost Your Blog. Even if your blog is new, you can still run a series.

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How To eBook Publishing Blogger 49

Buffer Social

AUGUST 16, 2023

and our commitment to keep up with market rates when it comes to how we pay our team. In 2022, our ASP was $20, and our Operating Costs hit $19,757,852. Each area within Buffer also has various tools to support their needs like our Advocacy team that uses Zendesk to serve our customers and Marketing that uses Customer.io

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Sprout Social

FEBRUARY 15, 2022

If you need writing, social, or marketing/comms help, I’m taking clients! That means unless you have the money to outsource, you have to do the accounting, billing, tax payments, marketing, sales pitches, content development and networking (i.e., Oftentimes, the role overlaps with SEO, content creation and social media strategy.

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Hootsuite

MARCH 23, 2023

Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). AI copywriting is the process of using natural language processing software combined with machine learning capabilities to generate content for blog posts, social media, emails, scripts, and much more. AI is a tool.

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Tools HootSuite Price Template 135

Buffer Social

OCTOBER 12, 2023

Years in business: 1 Number of employees: 1 intern, part-time help with PR, SEO and blog, and Facebook and Instagram ads Location: New York City Initial capital invested: About $17,000 Financial support for business: $5,000 grant Revenue streams: Direct-to-consumer online tea sales Marketplace sales (Walmart.com, Sune, Love.com, etc.)

Small Business 94

Small Business Cost Class Discount 94

Hootsuite

MAY 3, 2022

Whether you’re a one-person shop or you have a full marketing team, keeping up with your brand’s content creation needs is always a challenge. From social content to emails to blog posts to sales pages, digital marketing just requires So. Social media marketers. Content marketers. Here’s the thing. Hey, we get it.

Social Media Management 96

Social Media Management Tools Social Media Content 96

Hootsuite

JUNE 5, 2023

Hello, fellow tweeters, creators, and marketers! Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. It pleases me to introduce a guide to Twitter Blue.

Badge 84

Badge Twitter Cost Price 84

Keyhole.co

MARCH 8, 2022

Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. What is TikTok marketing? In simple words, TikTok marketing is the practice of using TikTok to promote your brand, product, or service. Here’s why this marketing channel is becoming a powerful option for marketers.

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Engagement Hashtag Influencer Trends 119

Buffer Social

JANUARY 4, 2023

Launched by OpenAI in November of 2022, ChatGPT is an artificial intelligence-powered chatbot that you can ask pretty much anything. A great way to kickstart playing around with these tools for idea generation is to give a bit of context: “I write a newsletter/blog/run a Twitter account about X topics.” Meet ChatGPT.

Content 126

Content Newsletter Research Tools 126

Hootsuite

JULY 25, 2022

Back in March 2022, Adam Moserri made a surprising announcement via Instagram Stories. In a classic Experiments blog move, we decided I should put my personal Instagram account through the wringer and get to the bottom of things once and for all. So: Is SEO the way to go? TBH, I’m still reeling over here. And I’m fine with that!

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Hashtag SEO Instagram HootSuite 144

Social Media Strategies Summit

AUGUST 26, 2022

Investing in content marketing can secure exceptional results for your brand. It’s why 97% of businesses had a content marketing strategy in place in 2021. And it’s why 72% of organizations plan to increase their content marketing budgets in 2022. And the way to effectively do so is to invest in SEO.

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Loyalty Software Publishing SEO 205

Buffer Social

NOVEMBER 7, 2023

Kat Boogaard ’s journey into freelance writing isn’t all that unique: She was working full-time in marketing but yearned for more flexibility, creativity, and control in her work. But after welcoming my second son in January 2022, I wanted a simpler and more streamlined business.

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Project Software Small Business Energy 94

Pixlee

FEBRUARY 23, 2018

million by 2022. The days of mass marketing have ended. Perhaps even more importantly, retailers will likely find that their savviest competitors find ways to thrive by tapping into the growing online market. Otherwise, consumers will see through the marketing ploy. Social Media. User-Generated Content.

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Retail Trends UGC Authentication 55

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. If you’ve worked with an SEO super-star, share. — Salesforce (@salesforce) September 26, 2022.

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Tips Authentication LinkedIn Groups 133

Hootsuite

OCTOBER 26, 2022

Social SEO helps your content be seen by people who are actively searching for companies like yours or the products and services you offer. Read on to find out what social SEO means, why it matters, and — most importantly — how it can help you grow your business accounts on social media. What is social SEO? Instagram SEO tips.

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SEO Social Media HootSuite How To 104

Webbiquity SMM

MARCH 29, 2022

The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings.

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Brands NoFollow Marketing How To 204

Social Media Strategies Summit

MAY 19, 2022

Consistent content is a challenge for many social media marketers. Should your content marketing efforts focus on creating original content, or can you mix in curated content? You’ll find a little bit of everything on this social media site, from photos and memes to how-tos and instructional blog posts. Slideshare.

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Social Media Content UGC Curation 264

Keyhole.co

MAY 4, 2022

No matter the type of business or organization you run, brand awareness is one of the key factors around which you will build your marketing strategy. As the above indicates, a prospect will first come in contact with your brand online through your digital marketing efforts and then access your brick-and-mortar store or your online store.

Brands 52

Brands Posterous Collaboration Discount 52

BeingOptimist

JANUARY 9, 2023

Off page SEO refers to any and all SEO activities that are carried out away from your website in order to improve your rankings in search engines. Link building, content marketing, social media marketing, guest posting, podcasting, and video marketing are examples of common off-site SEO strategies.

SEO 40

SEO Engineering Small Business Survey 40

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. What is a LinkedIn marketing strategy? A LinkedIn marketing strategy is a plan for using LinkedIn to reach specific marketing goals. LinkedIn is well known as the social network of choice for B2B marketers.

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LinkedIn Strategy Tips HootSuite 139

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

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Metrics Content Marketing Newsletter 98

Hootsuite

NOVEMBER 28, 2023

Finding ways to drive traffic through social media has always been an uphill battle for marketers. Amanda Natividad , VP of Marketing at SparkToro (and one of my favorite people to follow on any social platform), first introduced the term in this blog post. Luckily, zero-click content may be the answer we’ve been seeking.

Content 97

Content HootSuite Sentiment Metrics 97

Hootsuite

MAY 25, 2023

But in 2023, the most powerful real estate marketing is happening on social media. In high markets and recessions alike, savvy real estate agents are turning to social platforms to share home listings, generate leads, connect with clients, and showcase their expertise. (And Learn more about mastering the art of social SEO here.

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Real Estate Statistics Social Media HootSuite 95

BeingOptimist

NOVEMBER 17, 2022

On-Page SEO. On-page SEO is the process of optimizing the content on your website. . While the technical aspects of on-page SEO aren’t as complex, they are not insignificant. For example, you can make use of structured data to make your site more SEO-friendly. . Off-Page SEO For Your Site. User Signals.

SEO 52

SEO Sites Engineering Google 52

Hootsuite

NOVEMBER 7, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. For more key insights, check out our full blog post on how to work with the Instagram algorithm. All good digital marketers know the manta “Always Be Testing.” TikTok algorithm.

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Social Media HootSuite Trends Feed 137

Buffer Social

MAY 12, 2022

It seems like this would help me a lot with my marketing efforts, but I’m worried that it’ll come off as robotic and inauthentic. ’ Picture this: what if you didn’t have to come up with copy for every single marketing asset you created? What does “AI in Marketing” mean?

Content 95

Content LinkedIn Tools SEO 95

Keyhole.co

FEBRUARY 13, 2022

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. The right tool should give you the insights you need to reach your marketing goals. Viralwoot. Price: Contact Oktopost for pricing.

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Analytics Social Media Tools Price 52

Hootsuite

JUNE 13, 2022

In this post, we’ll break down everything you need to know about share of voice, including how it works for SEO, PPC, and social media. Knowing what is happening in the market and how your company stacks up can help you stay ahead. Share of voice for SEO. Improve your SEO. Competitive advantage. Social budgeting.

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Social Media How To HootSuite Metrics 144

ProBlogger

APRIL 13, 2022

The post Blog Metrics: Why You Need to Stop Focusing on ‘Vanity’ Stats appeared first on ProBlogger. While having lots of page views, sessions, fans, followers and even email subscribers may feel good, they don’t actually tell you anything about the health of your blog. Photo by olieman.eth on Unsplash. What is a cohort?

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Metrics Analytics Data Statistics 49

Oktopost

APRIL 10, 2023

Once upon a time – although maybe not very long ago – social media represented a budding complement to the well-formed marketing strategy. That is, of course, the crux of it: social media is practically synonymous with digital marketing and, on the list of priorities, everything else now falls dutifully behind it.

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Social Media Publishing Social Media Management Platform 62