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6 Tips to Protect Your Brand From Fake Social Media Accounts

Hootsuite

Fake social media accounts are an ongoing problem for both social media platforms and for brands. While the number of fake accounts on Facebook has been slowly falling over the last couple of years, the problem on TikTok has started to spike. Impostors on social media present a real challenge for all major brands.

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All the Pinterest Shopping Features You Should Know in 2022

Hootsuite

And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. How can brands benefit from Pinterest shopping? Can you shop on Pinterest? Yes… and also no.

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022.

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19 Facebook Tricks and Tips You Need To Know [2022]

Hootsuite

Even if you’ve been on the site since the Stone Age (aka 2004), there are always some new Facebook tricks and tips to discover. Facebook is still the largest social media platform. hours a month on Facebook, there are plenty of opportunities to get in front of your target audience. General Facebook hacks.

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YouTube Shorts Monetization Guide [How Much Can You Make?]

Hootsuite

Save time and look professional while promoting your brand in style. the platform announced YouTube Shorts monetization options in late 2022. Source: YouTube Official Blog Meanwhile, channel memberships is a fan funding program that allows you to reward paid members with perks like badges, emojis, exclusive content, and live streams.

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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Beyond their role as effective brand ambassadors, influencers are also just good marketers. According to a Business Insider Intelligence report, the market is set to nearly double from $8 billion in 2019 to $15 billion by 2022. Facebook has been running its Creator Studio since 2017. Same goes for brands. Or re-emerging.

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Instagram Monetization: A Complete Guide for Creators and Influencers

Hootsuite

Instagram has committed to spending $1 billion USD by the end of 2022 to reward creators and encourage them to make social media their job. ??Not Monetizing your Instagram can take many forms, from working with brands, earning ad revenue on videos, accepting tips, or trying out the new Instagram Subscriptions feature. Work with brands.