Keyhole.co

MAY 25, 2022

Do you know your social media efforts are hiding a wealth of information? And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

JUNE 28, 2022

Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise. They’re also an incredible resource for freelancers, entrepreneurs, and anyone else managing social media while running a small business.

Social Media 114

Social Media Tools HootSuite Tweetdeck 114

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. Is TikTok a good marketing opportunity for businesses in 2022?

Trends 147

Trends Strategy Marketing Authentication 147

Likeable

JANUARY 18, 2022

Social media was growing like crazy even then, but the pandemic accelerated that growth at rates no one expected. Platforms like TikTok took off, the creator economy boomed, and social commerce became absolutely crucial for businesses. Last month, we predicted what’s to come for social media trends in 2022.

Social Media 89

Social Media Statistics Marketing Newsletter 89

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond.

Statistics 108

Statistics Skills Analytics Press Release 108

Ignite Social Media

DECEMBER 16, 2022

Brands know by now that their presence on social media is more important than ever — 2022 proves that fact. The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 billion in 2022. Social Media Copyright and Fair Use Rules . Know why… .

Social Media 161

Social Media Brands Fair Use Marketing 161

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. What is conversational analytics? What are the benefits of conversational analytics?

Analytics 85

Analytics Conversation Brands Sentiment 85

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Use AI search, filters and engagement analytics to find the best influencers for your brand. Sprout Social.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

NOVEMBER 30, 2021

billion in 2022. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. Social commerce. Social commerce. Social commerce is when you buy and sell products or services directly from a social media platform. By 2025, US social commerce is estimated to be nearly a $79.6

Trends 144

Trends Conversation Instagram Influencer 144

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Social commerce is a subset of eCommerce. It involves buying and selling over social media. We (obviously) use Hootsuite’s Social Advertising.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Here are the four leading reasons why social media consistency matters.

Social Media 110

Social Media Insurance ROI Meme 110

Sprout Social

JUNE 22, 2022

Sprout Social , an industry-leading provider of cloud-based social media management software, has been recognized by G2 ’s 2022 Summer Reports as a leader across six award categories: Social Media Monitoring, Social Media Management, Social Media Suites, Social Media Analytics, Social Customer Service and Hashtag Monitoring.

Report 98

Report Social Media Management Small Business Hashtag 98

Hootsuite

AUGUST 22, 2022

That’s exactly the kind of nerdy content that goes over well on LinkedIn, the world’s largest social media platform for professionals. Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top tags to use in 2022. 20+ top LinkedIn hashtags in 2022. Professional nerdsss.).

Hashtag 92

Hashtag LinkedIn HootSuite Social Media Management 92

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Collaboration 122

Collaboration Social Media Team Sentiment 122

Hootsuite

SEPTEMBER 9, 2022

In this blog post, we’ll take a look at the only Instagram metrics you should be tracking in 2022. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Most important Instagram metrics to track in 2022. Follower growth rate.

Metrics 75

Metrics Instagram HootSuite Template 75

Sprout Social

FEBRUARY 16, 2022

Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. The YouTube algorithm before 2022. Check your YouTube Analytics Traffic Sources to see how often your channel is appearing on others’ Home pages. Here’s what YouTube looks like today: There are now an estimated 2.1

YouTube 124

YouTube Notification Video Trends 124

Hootsuite

JULY 5, 2022

Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 With all growth strategies, it’s a good idea to keep a close eye on your Instagram analytics to see what’s providing the best results. — Adam Mosseri (@mosseri) April 20, 2022. photo posts. video posts.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). Our questions will cover: General experience and social media knowledge.

Social Media Management 89

Social Media Management Questions Social Media Skills 89

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. You post daily on social media. Of course, counting the number of likes and comments will give you a vague idea of your social media progress. But there are too many social media business accounts with too much data to track.

Report 52

Report Social Media Metrics How To 52

Ignite Social Media

FEBRUARY 1, 2023

And by now every social media marketer should have outlined their 2023 goals. For example, a goal would be to increase social media followers by 10%. Or simply starting to be more consistent on social media. Here are effective ways social media managers can kickstart the year having the right goals in check.

Social Media Management 106

Social Media Management Social Media Trends Skills 106

Hootsuite

MAY 16, 2022

Bonus: Get the Facebook advertising cheat sheet for 2022. You can achieve low costs and great results this way, if you have the necessary Facebook Ads experience and your own analytics to set the correct amounts. How much do Facebook ads cost in 2022? How does Facebook ad pricing work? Your ad formats. Cost per click, by month.

Cost 94

Cost CPC Facebook HootSuite 94

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Tap the Insights tab to access your Snapchat analytics data.

Analytics 144

Analytics Tools How To Metrics 144

The Realtime Report

APRIL 20, 2022

Most Social Media Ads Reach Only. Sotrender, a social media analytics company, has conducted research which clearly shows that most ads created in Meta products do not hit their target audiences. 5% Of Their Target Audience. what is the correlation between Facebook estimated reach and audience saturation.

CPM 172

CPM CPC Social Media Cost 172

Sprout Social

APRIL 27, 2022

As social media grew in popularity, lengthy URLs began to present a problem. You’ll still reach our report on Social Shopping Behavior in 2022, but it’s much easier and quicker to enter the shortened URL or link. You can also combine UTM parameters with Google Analytics to get a complete picture of behavior.

URL 105

URL Engagement Domain Name API 105

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work.

Consultant 106

Consultant Social Media How To Insurance 106

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

Social Media Management 103

Social Media Management Social Media Tips Skills 103

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Features 101

Features Social Media Curation Geotagging 101

Sprout Social

JULY 6, 2022

How to find your own best times to post on social media. Being armed with the best times to post on Twitter is a great start to any social media content calendar , it’s important to see how the data translates to your specific industry. Consumer goods social media resources. Consumer Goods. Healthcare.

Twitter 106

Twitter Tourism Travel Education 106

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. While social media marketing creates a cohesive strategy for all social media platforms —TikTok marketing focuses just on TikTok.

Brands 90

Brands Marketing Influencer Analytics 90

Sprout Social

DECEMBER 12, 2022

Think about it: Human beings created the typewriter, the telephone, the web and eventually social media to communicate at scale. We’re social creatures, and platform shake-ups or passing social trends can’t change that. Social media managers live and breathe social. Remember, you’re the expert.

Social Media 98

Social Media Social Media Management Authentication Sentiment 98

Ignite Social Media

MAY 27, 2021

Google is phasing those out on Chrome browsers by 2022 (that’s next year btw) leaving advertisers that rely on cookies to find another solution. What Privacy Updates Mean for Social Media Marketers. The digital space provides analytics that other mediums cannot, such as referrals and conversions coming from social platforms.

Privacy 155

Privacy Social Media Apple Advertising 155

Hootsuite

OCTOBER 11, 2022

While shadowbans apparently aren’t real, we know that Instagram, like all social media platforms, has ways of promoting or restricting pieces of content. We have spoken a lot about the racism that is embedded is social media platforms. — Hannah Litt (@hannahlitt) August 27, 2022. Today I stumb… [link].

Instagram 117

Instagram Guidelines Hashtag HootSuite 117

Hootsuite

SEPTEMBER 7, 2022

Social media has revolutionized the way we connect and communicate with each other. Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. How does social media influence education?

Education 93

Education Social Media Tips HootSuite 93

Sprout Social

APRIL 20, 2022

Social media networks are heavily investing in the creator economy. Meta announced that it plans to invest $1 billion into the creator economy by the end of 2022. Use analytics reports like the ones offered by Sprout to measure campaign performance. Tag scheduled campaign posts and incoming messages.

Instagram 124

Instagram Badge Influencer Campaign 124

Hootsuite

SEPTEMBER 30, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Data and analytics. Use Google Analytics, heat maps, and any other tools that let you track website activity. Step 6: Set up chatbot analytics. The company has a robust social commerce experience.

FAQ 120

FAQ Retail Overview Loyalty 120