Hootsuite
MAY 16, 2022
We’ve crunched the data on the average costs of Facebook ads , painstakingly gathered from Hootsuite and AdEspresso’s management of over $636 million in ad spend in 2020-2021, and this is the result: Benchmark costs for every type of Facebook ad. Cost per click (CPC) Facebook ad cost metrics. In 2020, the lowest CPC all year was $0.33
Ignite Social Media
JUNE 22, 2021
In 2021, no longer are social channels such as Facebook, Instagram, Twitter, and others, strictly top and mid-funnel. In 2021, online shopping is as normal as shopping in-store, if not more so. In a world where change is the only constant, getting excited about discounted rates may be the exception. Key Learnings.
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Oktopost
SEPTEMBER 4, 2020
When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. billion users.
Social Media Strategies Summit
SEPTEMBER 12, 2019
And that number is expected to grow: by 2021, almost 88% of all US digital display ad dollars will transact programmatically. This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. Programmatic Display Ad Spending.
Hootsuite
MAY 24, 2022
These were only added to the TikTok Ad Manager in June 2021, and allow brands to promote organic content in the feed— similar to the Boost Post option for Facebook. Our cost-per-click was $0.09— which is pretty good when you consider the average CPC for Facebook Ads is $0.50. million followers with only 3 studio lights and iMovie.
Hootsuite
OCTOBER 27, 2020
Marketers may be missing out on some of today’s biggest digital opportunities. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. The time we spend using connected devices continues to rise. A clear ‘age gap’ defines digital use in the workplace.
Hootsuite
MAY 3, 2021
If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Examples: cpc, organic_social. UTM code: utm_source.
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