Oktopost
SEPTEMBER 4, 2020
The average CPC (cost per click) on Facebook is 64 cents , while on LinkedIn , it’s an impressive $3.49. That means that the owners of said businesses are right there checking their feed every day. The difference of quality versus quantity is clearly reflected in the advertising costs on either platform.
Hootsuite
MAY 24, 2022
These were only added to the TikTok Ad Manager in June 2021, and allow brands to promote organic content in the feed— similar to the Boost Post option for Facebook. For context, SmartInsights found the average CTR for Instagram feed ads is just 0.22%, and Facebook’s CTR is 1.11%. Methodology.
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Hootsuite
JANUARY 12, 2021
Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. It also partnered with Oculus VR on a pilot project to create the first interactive 360-degree virtual reality experience directly within Facebook’s News Feed. Worried about organic reach? Read the Report.
Pixlee
NOVEMBER 22, 2021
In July 2021, TikTok became the first non-Facebook app to reach 3 billion downloads globally, and as of September 2021, the app had an active user base of 1 billion users. Let’s take a look at the various types of ads that TikTok offers: In-Feed Ads (Biddable Ads). In-feed video ads come under the biddable ads option.
Hootsuite
JANUARY 10, 2022
Promoted Pins are a single image or video that appears in the home feed. While every campaign and ad format varies, the average cost of Pinterest ads in 2021 was $1.50 Automatic bidding helped furniture retailer MADE.COM lower their CPC by 80% while increasing clicks by 400%. Shown to mobile users only. Source: Statista.
Hootsuite
MAY 27, 2021
So, this month, in the name of science, the Hootsuite social team bravely put its Twitter feed to the test to discover whether promoted tweets with images or links fare better. — Hootsuite (@hootsuite) March 22, 2021. — Hootsuite (@hootsuite) February 10, 2021. — Hootsuite (@hootsuite) February 5, 2021.
Social Media Strategies Summit
JUNE 7, 2019
These growing platforms and their influence on video marketing is not a surprise, given that video consumption is expected to make up more than 80% of all internet traffic by 2021. Video content is easy to consume and resonates with today’s on-the-go consumers. Trend #10: Increase in video ad spend. billion by 2023.
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