What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

And that number is expected to grow: by 2021, almost 88% of all US digital display ad dollars will transact programmatically. Last year, IBM Watson demonstrated its ability to reduce cost-per-click (CPC) by focusing on these aspects of campaigns.

10 Video Marketing Trends You Need To Follow in 2019

Social Media Strategies Summit

These growing platforms and their influence on video marketing is not a surprise, given that video consumption is expected to make up more than 80% of all internet traffic by 2021. For years, marketing experts have been discussing the importance of video in content marketing.

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